Proposal Software Marketing Agency Get sales teams past the demo and into quotes they actually send.
We run your site, ads, SEO, AI search, and onboarding email as one system.
- Ads that show up the moment a sales team searches “proposify alternative” or “best cpq software”
- Landing pages that show template speed and pricing-table flexibility, not just a “book a demo” form
- Every trial tracked from signup to first sent proposal, so you know your real CAC
Prefer to talk? (519) 930-8818 — a strategist, not a sales script.
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Searched “proposify alternative”
Comparing tools mid-evaluation
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Sent a first real quote
Not just a demo template
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Whole team on a paid plan
Sending proposals weekly
One team behind every sent quote.
- Website
- Paid Acquisition
- SEO & Content
- AI Search
- Lifecycle Email
- Reviews
- of your ad budget is our whole Google Ads fee
- 10% of your ad budget is our whole Google Ads fee $600/month minimum, and your ad budget goes to Google in full — we add no markup.
- setup fees, month to month
- $0 setup fees, month to month No contract and nothing to buy in. If we're not a fit, you can leave any month.
- you-don't-pay guarantee
- 30 days you-don't-pay guarantee If you're not happy with your first 30 days, you don't pay. That's the whole policy.
These are our real prices — the same ones published on our pricing page.
Why Growth Stalls
Reps trust your quotes to close deals. They don't discover you on their own.
A rep who builds a flawless quote in your tool still won't tell you how they found it.
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Your homepage tries to sell CPQ and self-serve in the same breath
A freelancer looking for a $19/month template tool and a sales ops lead who needs approval workflows for six-figure quotes land on the same homepage.
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PandaDoc and Proposify own the head terms, so your CAC keeps climbing
Two well-funded names outbid everyone on “proposal software” and “quoting software.” Chase those same terms and your cost per trial climbs every quarter.
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One rep builds a nice template. The other nine keep emailing PDFs.
A sales ops lead runs the demo, imports a logo, and builds one polished template — then the account goes quiet.
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In a crowded category, you need to own the comparison
Unlike a market with one giant incumbent, proposal and quoting software has PandaDoc, Proposify, Qwilr, Better Proposals, and CPQ players like DealHub all fighting for the same “best quoting software” shortlist.
Your growth engine
Trials, demos, and reps who actually send quotes, from five channels reporting to the same pipeline.
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Website & CRO
Template gallery to signup
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Paid Acquisition
Google Ads, tracked to CAC
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SEO & Content
Owns the “alternative” searches
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AI Search (GEO)
Recommended by the assistants
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Lifecycle Email
Champion to full-team adoption
More reps sending real, tracked proposals
Paid Acquisition (PPC)
Google Ads that catch reps mid-comparison. Show up before they default to PandaDoc.
We put your ads in front of reps typing “proposify alternative” or “best cpq software for sales teams”.
- Keywords built around switching moments — “proposify alternative,” “pandadoc vs proposify”
- Landing pages that lead with template speed and pricing-table flexibility
- Every click followed through signup to a first real, sent proposal
Sponsored
yourproposalapp.com
Proposals & Quotes Reps Actually Send
Build a quote from a template, send it for e-signature, and collect payment the moment it's accepted. Free trial, no credit card — start your first proposal in minutes.
- Pricing
- Free Trial
- Templates
Start free trial
competitor-proposals.com
Proposals & Quotes That Close Faster — Try Free
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QuoteBridge
You4.8 4.8 out of 5 stars, · 430 reviews
“Our whole team actually sends proposals now, not just the two reps who liked the demo.”
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PitchLane
4.7 4.7 out of 5 stars, · 340 reviews
“Approval workflows cut our discount sign-off from days to minutes.”
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DealScript
4.9 4.9 out of 5 stars, · 560 reviews
“Open-tracking alone told us which deals to call first thing Monday.”
Organic & Marketplace Visibility
Where sales teams build their shortlist. Own the G2 category page, not just the SERP.
A sales ops lead comparing quoting tools checks Google, then a G2 category page crowded with PandaDoc, Proposify, Qwilr, and half a dozen others, then increasingly asks an AI assistant to shortlist for them.
- Rankings for “[competitor] alternative” and CPQ category searches
- Comparison pages built around template speed, e-signature, and pricing-table depth
- A stronger G2 and Capterra profile in a category with a dozen credible names
High-Intent Visibility
What a sales team searches right before they switch quoting tools.
The moment a rep gets tired of formatting a Google Doc for the fifth time this week, or a sales ops lead decides their CRM's native quote tool can't handle a multi-product bundle, they start typing into Google or an AI assistant.
The page-one real estate we go after
Searches from a rep or sales ops lead ready to switch, not someone just browsing G2 for fun.
- best proposal software
- pandadoc alternative
- proposify alternative
- quoting software for small business
- cpq software
- proposal software pricing
- free proposal software
- [competitor] vs [competitor]
- quote and invoice software
- proposal software for agencies
- proposal software free trial
- best cpq software for sales teams
Google Search · Bing Search
What AI assistants recommend
The prompts a rep types into ChatGPT instead of reading ten G2 reviews themselves.
- “What's the best proposal software for a small agency?”
- “Recommend a PandaDoc alternative that's cheaper for a small team.”
- “What are the best alternatives to [competitor]?”
- “Which quoting software is best for a sales team that needs CPQ?”
- “What's the best proposal software for freelancers and consultants?”
Google Gemini · ChatGPT · Claude (Anthropic) · Google AI Overviews · Perplexity
The real list gets built from your competitors, your buyers, and how they actually search — this is just a sample of the shape it takes. Visibility here compounds; it doesn't happen in the first week.
Lifecycle Email
Onboarding email that gets past the champion's demo template. The revenue sitting in trials you've already won.
The account that signed up last week already cost you a click — email is how you turn that into revenue without buying another one.
- A walkthrough that gets more than one rep sending real proposals
- Nudges timed to when a trial actually goes quiet, not a fixed day count
- Upgrade and seat-expansion emails as more reps start sending quotes
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Welcome — let's get your first quote out the door
Your account's ready. Pull in a template and send something real today.
Onboarding -
Your team hasn't sent a proposal yet
One rep built a template. Get the rest of the team sending too.
Activation -
Trial ends Friday — keep your team sending
Lock in a plan now so nobody's back to emailing PDFs Monday.
Upgrade
Proof, not promises
See every trial from first click to a sent quote.
One dashboard connects every channel to what happens after the click — a trial, a first sent proposal, a paying seat — so you know your real CAC and where to spend next.
Pipeline & Trials From signup to a real, tracked proposal
Every trial and demo request gets tagged with its source the moment it lands and pushed straight into your CRM. No signup sits unassigned, and no ad dollar goes unaccounted for.
Source-level attribution
Know exactly which campaign, keyword, or comparison page produced each trial, so ad spend moves toward what actually fills the pipeline.
Piped into your CRM
Trials and demo requests land in HubSpot, Salesforce, or Pipedrive the moment they sign up, so sales sees the lead before it goes cold.
CAC & LTV What a paying seat actually costs you
Once a trial converts, we trace it back to the exact campaign that produced it — real blended CAC, real payback period, and LTV broken out by channel, not a blended guess.
Cost per paying seat, by channel
Ad spend and conversions tied together so you always know what a paying account costs — and which way that number is moving.
Channel-level LTV
Google Ads and organic tracked separately end to end, so you know which channel brings the accounts that renew and add seats.
Activation & Conversion Where trials stall before a real quote goes out
The gap between signup and a real, sent proposal is where most trials here die quietly — usually because only the champion who ran the demo ever touched the tool.
Activation tracking
See what share of signups send a first real, tracked proposal, exactly where the rest drop off, and which onboarding flow gets more of the team using it.
Trial-to-paid by source
Every trial is followed to its paid outcome, so you know which campaigns bring in teams that actually stick — not just individual signups.
Our work
Six live sample sites. Yours gets a design all its own.
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Straight answers
Marketing for proposal & quoting software, without the mystery
We publish real numbers instead of a “contact us” form. Google Ads management is 10% of your ad budget, $600/month minimum, and everything past that goes straight to Google — we don't mark up media spend. SEO runs $50 per page per month, 10-page minimum to start. A new site or landing pages is a one-time build, eight packages from $1,500 to $20,000+ (see /websites). $0 setup, no contract, cancel anytime — send us your platform and we'll have exact numbers back within a business day.
Worth asking if any of this sounds familiar: cost per trial keeps rising, most signups never actually send a real quote through your tool, or your pipeline leans on one rep's LinkedIn posts more than any repeatable channel. Fixing any one of those usually covers what we charge. We take the landing pages, the paid and organic acquisition, and the onboarding sequences that get a whole team sending proposals, so your team stays focused on the product. If demos already fill your calendar without us, there's no reason to change that.
One team runs everything between a search and a paying account: your site and landing pages, Google Ads aimed at reps comparing PandaDoc, Proposify, and CPQ tools, the content that wins those comparisons organically, and the onboarding sequence that gets a new account from one champion's demo template to a full team sending real, tracked proposals. No handoffs between a web shop, an ads freelancer, and whoever wrote your last drip campaign.
Ask three things. Do they optimize for trials that reach a real, sent proposal, or just for the signup? Can they show CAC and LTV by channel instead of just clicks? And do they understand that a solo freelancer buying a $19/month plan and a sales ops lead configuring CPQ approval rules are two completely different sales motions? Then check who owns the accounts — your site, your ad account, your data should sit under your company's name. Ask how they'd position you against PandaDoc for a team that's outgrown spreadsheets; a vague answer is your answer.
Google Ads can start producing trial signups within the first couple of weeks once campaigns go live. Rankings for comparison and “alternative” searches typically take 3 to 4 months to show real movement, then keep compounding. Most proposal and quoting companies see qualified demo requests pick up meaningfully within 6 to 8 weeks, once paid and onboarding email are working together, while organic catches up behind it.
We're not a media buyer who also “does SEO.” One team runs your site, ads, organic content, AI search presence, and lifecycle email, and we're measured on trials that turn into teams actually sending proposals — not on clicks or impressions. Pricing is posted, not quoted. Contracts run month to month, and your site, ad accounts, analytics, and customer data stay in your own accounts from day one.
The pricing page already lists what each service starts at — we don't hide numbers behind a form. What actually changes deal to deal is scope: how many landing pages your template gallery needs, how many SEO pages you're starting with, how big your ad budget is. Send us your platform and we'll turn that into an exact number within a business day.
Traffic that never becomes a sent proposal isn't worth reporting on, so we don't lead with it. Every landing page and CTA is built to produce a trial or a demo booking, and each one gets traced back to the exact campaign or piece of content that produced it — a real CAC and trial-to-paid number, not a guess.
Yes, and the playbooks differ. A self-serve proposal tool lives on the free-trial funnel — template galleries, a fast first-send walkthrough, and activation email. An enterprise CPQ platform sells on a longer cycle involving sales ops and finance, so we build demo pipeline instead — targeted ads, comparison content, and proof built around approval workflows and discount governance. Most proposal and quoting companies run both motions at once, and we build campaigns around whichever one a lead is actually in.
Yes. A sales team evaluating this category checks how fast a rep can build a quote from a template, whether e-signature and payment collection are native or bolted on, whether they can see in real time when a prospect opens a proposal, and — for CPQ buyers — how well pricing rules, discount approval chains, and a multi-product catalog handle a complex deal. We write landing pages and content around those specifics instead of generic SaaS copy that ignores them.
Yes. Your site, brand assets, ad accounts, analytics, and customer data all sit in accounts under your company's name, not ours. We work month to month, and if you ever move on, nothing gets migrated or handed back — it was already yours.
Yes. We work inside the CRM you already run — HubSpot, Salesforce, Pipedrive, your own product analytics — so a quote generated from an opportunity record, a signed proposal, and a paid deal all sync back automatically, and attribution holds from the first ad click to closed-won.
Most proposal and quoting software sites and landing pages launch in 2 to 4 weeks. Pace depends mostly on how fast we get your template screenshots, pricing tiers, and product story back from you — you'll have a clear schedule before any work starts.
Free Proposal
Let's get your team sending real quotes.
Tell us about your platform and where trials are stalling out before a real quote gets sent — we'll map the pages, the campaigns, and the emails, with real pricing attached, no guesswork.
- A plan scoped from pricing that's already public
- A free look at where your funnel loses trials before they send a quote
- A real answer from a specialist within one business day
Month-to-month. You own your website, your ad accounts, and your data — always. Or call (519) 930-8818.
Request your free proposal.
Tell us about your platform, your buyer, and where trials are stalling. We'll send back a scoped plan with real pricing, plus a free look at your current funnel — within one business day. No pressure, no obligation.