Turn more direct-pay searches into booked appraisal orders.

Our pricing is public and simple. Google Ads management is 10% of your ad budget with a $600/month minimum — and your budget goes to Google in full, with no markup from us. SEO is $50 per page, starting at 10 pages a month. Custom websites are one-time packages from $1,500 to $20,000+ (details at /websites). Setup is $0, everything is month to month with no contract, and we'll send exact numbers in a free proposal within one business day.

If AMC assignments already keep your calendar full, maybe not yet. But if you want more direct-pay work — divorce, estate, PMI removal, litigation — where you set the fee, marketing is how attorneys, CPAs, and homeowners find you instead of you waiting on a rotation.

It keeps your order book full of the work you actually want. SearchPod builds your site and credentials page, runs Google Ads on divorce, estate, and PMI-removal searches, wins local and AI search, and automates the follow-up and review requests that turn one satisfied client into the next referral.

Pick one that understands the difference between AMC-assigned work and direct-pay orders, tracks every lead to its source, and lets you keep ownership of your site and data. Ask how they'd market divorce, estate, and PMI-removal appraisals specifically — a generic local-business plan won't reach the clients who actually search for an appraiser.

Google Ads can bring in appraisal requests within a few weeks. SEO, AI search, and reviews build over 3–6 months into orders you don't pay per click for. Because legal and lending deadlines are often time-sensitive, we run ads and organic together from day one so you're visible the moment someone searches.

One team runs your whole system — site, ads, SEO, AI search, email, and reviews — and points it at the direct-pay orders you price yourself. Pricing is public, plans are month to month with a 30-day guarantee, and you own every asset we build. If we ever part ways, it all stays with you.

Yes — that's the work marketing can actually influence. Unlike AMC-assigned mortgage appraisals, these are orders that clients and their attorneys or CPAs go looking for directly. We build service pages, campaigns, and content aimed at exactly those searches, so you're the appraiser they find.

Yes. Call, form, and conversion tracking go live on day one, and every order is tied to its source. You'll see your true cost per order — and which service pages and searches actually fill your calendar.

Yes. We connect to the tools appraisers already run for scheduling, invoicing, and report delivery, so new orders land in your existing workflow instead of a second inbox to check.

Yes — 100%. Your site, brand, ad accounts, and client list are yours. Many appraiser directory listings and lead services rent you visibility that disappears the moment you stop paying; everything we build stays with you, even if we part ways.

Most appraiser sites launch in about 2–4 weeks. How fast we get your credentials, service areas, and content is the main variable — we set a clear timeline up front and keep you posted at every step.