You have a duplicate Google Business Profile.

Common causes include a past agency creating a new listing instead of claiming the existing one, a move or rebrand that Google treated as a new location, or a data source submitting a listing Google did not recognize as a duplicate. We check the creation date on each listing, since the older, more established one usually has the history worth protecting even if it's not the one you use day to day.

Often the reviews carry over to the surviving listing, but Google does not guarantee this for every merge. That is part of why we pick the listing with the most reviews to keep, rather than an arbitrary one. We also time the request for a quieter period rather than the middle of an active campaign, so the transition matters less if anything is briefly affected.

Then we typically build the merge or edit around keeping that stronger listing active instead, even if it is not the one you have been managing day to day. We also check whether your ongoing bookings, posts, or photos are tied to one listing specifically, since switching which one stays active can mean rebuilding some of that.

Only if it is genuinely closed. Marking an open duplicate as permanently closed instead of flagging it correctly as a duplicate can cause Google to remove the wrong listing from search results. We double check ownership and status before submitting any edit at all, since an incorrect closure can take real effort for Google to reverse.

Google does not commit to a fixed timeline for either a merge request or a duplicate flag, and it can range from days to longer. We track the request rather than resubmitting it while it is pending, since resubmitting too soon can sometimes reset a review already in progress.