Microsoft Ads Setup
Bring your Google Ads campaigns into Microsoft Advertising.
Microsoft Advertising Editor can import your Google Ads structure in a few clicks, but the tracking, audiences, and bidding underneath it cannot. We rebuild the parts that don't come along for the ride.
- No markup, no percentage of ad spend
- Month to month, no contracts
- 30-day guarantee, pay only if satisfied
What we set up
The account, tracking, and feed, rebuilt properly.
Campaign import and cleanup
We use Microsoft Advertising Editor's native import tool to bring in your Google Ads campaigns, then go through match types, negatives, and ad copy line by line, since Microsoft's audience makeup and click behavior are not identical to Google's.
UET tag and conversion goals
Microsoft's Universal Event Tracking tag does not come from your Google Ads pixel. We install it fresh, either directly or through your tag manager, and rebuild each conversion goal so reporting matches what you already trust in Google Ads.
Merchant Center and Shopping feed
If you run Shopping campaigns, your product feed has to be linked separately inside Microsoft Merchant Center, even with an active Google Merchant Center account. We connect the feed and check it against Microsoft's own policy review.
Audience and bidding rebuild
Remarketing lists, in-market audiences, and automated bidding strategies live inside Google's account and do not transfer. We rebuild the audiences we can and set an opening bid strategy sized to Microsoft's smaller, cheaper auction.
How this engagement works.
What we need from you
Admin access to your Microsoft Advertising account (or help creating one), admin or read access to the Google Ads account we're importing from, and access to your tag manager or website code for the UET tag.
What you get at handover
An imported and cleaned up campaign structure, a working UET tag firing on the right pages, conversion goals tied to real actions, and a Shopping feed live in Microsoft Merchant Center where that applies to you.
How we prove it works
We run a test conversion end to end and confirm it lands in Microsoft Advertising's reporting, we check that the imported campaigns are actually serving impressions, and we walk through the account with you on a screen share.
What this does not cover
We do not manage your Google Ads account under this job, and we do not promise a specific cost per click or return, since Microsoft's auction dynamics differ from Google's and depend on your industry and market.
From access to a live account.
01
Access and audit
You grant account access, and we pull the current Google Ads structure and your Microsoft Advertising account's existing state, if any, before touching anything.
02
Import, rebuild, connect
We import the campaign structure, install the UET tag, rebuild conversion goals and audiences, and connect Merchant Center for Shopping feeds where relevant.
03
Test and handover
We fire test conversions, confirm reporting matches, and walk you through what changed, what's different from Google Ads, and where to look first.
Microsoft Ads setup FAQ.
The price scales with how many campaigns you're importing and whether Shopping feeds are part of it. Give us your account size and a proposal with the exact number lands in your inbox within a business day.
Setup and ongoing management are scoped separately. Some advertisers want us to hand back a clean, working account and run it themselves; others fold Microsoft Ads into their existing Google Ads management with us. Either way, no contract, month to month.
No. Importing into Microsoft Advertising reads your Google Ads structure, it does not change it. Your Google campaigns keep running exactly as they were while we build out the Microsoft side.
That depends on your market and audience. Microsoft's search volume skews toward desktop users, older demographics, and default browser traffic on Windows devices, and costs per click typically run lower than Google's. We'll give you an honest read in the proposal, not a sales pitch.
We can create one and link it to your existing Microsoft Merchant Center or LinkedIn assets if you have them. New accounts sometimes go through an initial policy review before ads start serving, which we account for in the timeline.
See what Microsoft Advertising could add to your account.
Send us your Google Ads account and we'll tell you honestly whether Microsoft Advertising is worth the move, with a full price quote back in your inbox inside one business day.