Key facts
- Typeform's Basic plan is $39 a month ($468 a year) for up to 100 responses a month; Plus is $79 a month for 1,000 responses; Business is $129 a month for 10,000 responses, per typeform.com.
- Gravity Forms licenses annually per site count, not by response volume: Basic is $59 a year for 1 site, Pro is $159 a year for 3 sites, and Elite is $259 a year for unlimited sites, per gravityforms.com.
- Gravity Forms states form entries are “stored in your own WordPress database,” a self-hosted data model with no response cap, since a submission is simply a database row rather than a metered event.
- Typeform's paid plans document CSV and XLSX export on every paid tier, plus CRM integrations including HubSpot, Salesforce, Pipedrive, Mailchimp, Google Sheets, and Airtable, per typeform.com.
- Gravity Forms' add-ons scale by tier: Basic includes HubSpot, Mailchimp, and ActiveCampaign connections; Pro adds Stripe, Square, and PayPal Checkout payment add-ons plus Zapier and Twilio; Elite adds Salesforce and Google Analytics integrations, signature capture, and webhooks, per gravityforms.com.
The job: a form that gets a lead from your site into your inbox or CRM
Lead capture sounds simple, put a form on a page, collect the submission, get notified, but the tool underneath changes both the experience for the person filling it out and how you pay for it. Typeform is a hosted, standalone form builder that works on any website, WordPress or not. Gravity Forms is a WordPress plugin, so it only exists on a WordPress site, but it becomes part of that site's own database rather than a separate subscription with its own limits.
Two different pricing models, side by side
Typeform meters by monthly response volume: $39 a month buys 100 responses on Basic, $79 a month buys 1,000 on Plus, and $129 a month buys 10,000 on Business, with a Growth Flow tier at $379 a month (or $266 a month after a 14-day trial) adding lead enrichment and Salesforce integration at the same 10,000-response ceiling. Cross your plan's response limit and you need to upgrade, regardless of how many forms you're running.
Gravity Forms licenses per site, not per response: $59 a year covers 1 site, $159 a year covers 3 sites, and $259 a year covers unlimited sites, with support tier and available add-ons rising at each level. Because entries sit in your own WordPress database, there is no separate response cap to hit; a form that gets 50 submissions a month and one that gets 5,000 cost the same license fee.
Integrations and who holds your data
Typeform documents CSV and XLSX export on every paid plan, plus direct CRM connections to HubSpot, Salesforce, Pipedrive, Mailchimp, Google Sheets, and Airtable. Because Typeform is a hosted SaaS product, your form responses live on Typeform's servers until you export or sync them out.
Gravity Forms' own pricing page states entries are stored in your own WordPress database, which means the data never leaves your hosting in the first place. Its add-ons scale by tier: basic email and CRM connections (HubSpot, Mailchimp, ActiveCampaign) are available on every license level, while payment processing (Stripe, Square, PayPal Checkout), Zapier, Twilio, and Slack require Pro or above, and Salesforce and Google Analytics integrations, along with signature capture and webhooks, require Elite.
Choose Typeform when, choose Gravity Forms when
Choose Typeform when your site isn't on WordPress, you want a polished, conversational form experience, or your monthly response volume is predictable enough that a metered plan makes sense.
Choose Gravity Forms when your site already runs on WordPress and you'd rather pay a flat annual license than a plan that caps you by response count, or when keeping form data in your own database, rather than a third-party SaaS account, matters to you.
Related questions
Typeform meters each paid plan by monthly response count, from 100 on Basic up to 10,000 on Business and Growth Flow. Going over your plan's limit means upgrading to the next tier; the pricing page reviewed here did not describe a pay-as-you-go overage option below Enterprise.
No. Gravity Forms licenses by site count, not response volume, and its own pricing page states entries are stored in your own WordPress database. A form on a licensed site can collect any number of submissions without hitting a plan cap, since each submission is just a database entry, not a metered event.
Yes, but only from the Pro tier ($159 a year) up, which adds Stripe, Square, PayPal Checkout, Mollie, and 2Checkout add-ons, per gravityforms.com. Typeform documents Stripe payment collection from its Plus tier ($79 a month) up, so both tools gate payment collection behind a mid-tier plan rather than including it at the entry level.
Typeform, since it's a standalone hosted product that embeds or links from any website regardless of what built it. Gravity Forms is a WordPress plugin, so it only works on a WordPress site; a non-WordPress business would need to migrate or use a different form tool entirely.
Often, at scale. Gravity Forms' $59 to $259 a year is a fixed cost regardless of submission volume, while Typeform's $39 to $129 a month ($468 to $1,548 a year) rises again if you cross a response threshold. A high-volume WordPress site can end up paying far less on Gravity Forms' flat license than on Typeform's metered plans.
Sources
- Typeform: Pricing (accessed 2026-09-23)
- Gravity Forms: Pricing (accessed 2026-09-23)
desk research from vendor documentation; no affiliate relationship; where we have implemented a tool for clients we say so.
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