Key facts
- Zapier's pricing page shows task-based pricing that scales with monthly volume: Professional runs $19.99 a month at 750 tasks on annual billing, up to $489 a month at 100,000 tasks, with a Free plan capped at 100 tasks a month.
- Make's pricing page shows credit-based pricing across five named tiers: Free at $0, Core at $9 a month, Pro at $16 a month, Teams at $29 a month, and a custom Enterprise tier, each base price shown at a 10,000 credit per month allowance.
- Zapier's page states each successful step inside a workflow, called a Zap, consumes one task from the monthly allowance, so a lead-routing workflow with several conditional steps burns through tasks faster than a single-step handoff.
- Make's page states each individual module action, such as adding a row to a spreadsheet or fetching data from an inbox, consumes one credit, and specifically states its error handler modules, Rollback, Break, Resume, Commit, and Ignore, consume no credits at all.
- Zapier names multi-step Zap workflows, unlimited premium apps, webhooks, and filters and paths as features added once you move past its Free plan to Professional, while Make includes multi-step scenarios and 3,000 plus standard app integrations across every tier including Free.
Getting a lead from the form to the right person, fast
A lead that sits in an inbox for even a few hours is a lead that is more likely to book with whoever called back first. Zapier and Make both exist to close that gap automatically: a form submission, a call, or a new row in a spreadsheet triggers a workflow that checks conditions, like which service area or which time of day, and routes the lead to the right salesperson, CRM pipeline, or notification channel without a human touching it.
Both tools can build the same routing logic, if this service area then this rep, if after hours then this queue, if a duplicate phone number then skip it. The difference between them is how that logic gets billed. Zapier counts every successful step in a workflow as a task, and a routing workflow with several conditional branches can use up several tasks per lead. Make counts every individual module action as a credit instead, with a similar effect: more steps in your logic means more credits burned per lead that comes through.
For a business with modest lead volume and simple routing, straight to one CRM field, straight to one person, either tool's entry-level plan is cheap. The pricing gap opens once you add more conditional branches or your lead volume grows, because both companies charge more as either the step count or the volume rises.
Zapier's documented, task-based pricing
Zapier's own pricing page (zapier.com/pricing, accessed 2026-09-26) names four plans: Free, Professional, Team, and Enterprise. Free includes 100 tasks a month, single-step Zaps only, and is described as an entry point for a solo user testing the platform.
Professional and Team scale by a monthly task allowance the page shows in a table, from 750 tasks up to 2,000,000 tasks a month. At 750 tasks, Professional runs $19.99 a month on annual billing or $29.99 a month billed monthly. At 100,000 tasks, the same Professional plan runs $489 a month annually or $733.50 monthly. The page states annual subscriptions are billed at 33 percent off the monthly rate.
Professional adds multi-step Zap workflows, unlimited premium app connections, webhooks, AI by Zapier and AI fields, and filters and paths on top of Free. Team, which supports up to 25 seats, adds shared workflows, SAML SSO, and priority support. Enterprise adds unlimited users, advanced admin controls, SCIM provisioning, custom data retention, and observability and analytics. Two products, Agents and Chatbots, are billed separately from the core task-based plans.
Make's documented, credit-based pricing
Make's own pricing page (make.com/en/pricing, accessed 2026-09-26) names five tiers: Free at $0, Core at $9 a month, Pro at $16 a month, Teams at $29 a month, and a custom Enterprise tier. Each of the four published prices is shown at a base allowance of 10,000 credits a month, with credit tiers on the page ranging from 1,000 on Free up to 8 million plus on higher usage levels, and a stated saving of 15 percent or more on annual billing.
The page states each module action inside a workflow, called a scenario, consumes one credit, whether that action is adding a spreadsheet row or pulling data from an email account. Free is limited to 2 active scenarios and a minimum run interval of 15 minutes, while Core and above allow unlimited active scenarios and a 1 minute minimum interval. File size limits also rise by tier, from 5MB on Free up to 1GB on Enterprise, and every tier, including Free, includes unlimited users.
Make names 3,000 plus standard app integrations available across every tier, with Enterprise adding access to enterprise apps and an on-premise agent option. Teams adds named team roles and the ability to create and share scenario templates. The page specifically states that error handler modules, Rollback, Break, Resume, Commit, and Ignore, do not consume credits, a detail that can matter for a routing workflow with a lot of conditional error checking built in.
Related questions
Zapier's page states each successful step inside a Zap consumes one task from your monthly allowance. A routing workflow that checks several conditions before delivering a lead uses more tasks per lead than a single-step handoff, so the more branching your logic has, the faster you use your plan's task allowance.
It depends on how many steps your routing logic uses per lead. Make's page prices a 10,000 credit allowance from $9 to $29 a month across its Core, Pro, and Teams tiers, while Zapier's page prices roughly the same order of task volume higher, but the two systems count usage differently, so compare your actual workflow's step count on each platform before assuming one is cheaper.
Make's own pricing page states its error handler modules, Rollback, Break, Resume, Commit, and Ignore, consume no credits at all. Zapier's page does not name an equivalent credit-free error handling step, so error checks built into a Zap are likely to consume tasks the same as any other step.
Both platforms support conditional logic, filters and paths on Zapier's Professional plan and above, and branching scenario logic on any paid Make tier, that can check a field like zip code or the time a lead arrived and route it accordingly. Neither company's pricing page details a pre-built service-area or business-hours template; that logic is built by you inside the workflow.
This page reflects only what each company's own pricing page states as of 2026-09-26. SearchPod builds lead-routing logic, including by service area and by office hours, as a separate, scoped implementation, and would tell you directly which platform a specific project used.
Sources
- Zapier: Pricing (accessed 2026-09-26)
- Make: Pricing (accessed 2026-09-26)
desk research from vendor documentation; no affiliate relationship; where we have implemented a tool for clients we say so.
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