Wealth Management Software Marketing Turn RIA and broker-dealer searches into demos & signed firms.
One team handles your site, paid search, SEO, AI search, and migration email.
- Ads placed in front of COOs and compliance officers the moment they start comparing wealth management platforms
- Landing pages that put SOC 2 Type II and named custodian integrations front and center, not buried below the fold
- A dashboard that ties every demo back to the keyword or page that produced it, so CAC is never a guess
Prefer to talk? (519) 930-8818 — a strategist, not a sales script.
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Found you in search
High-intent buyer query
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Booked a demo
Requested to evaluate
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Signed & went live
Became a customer
One team. One growth system.
- Website
- Paid Acquisition
- SEO & Content
- AI Search
- Lifecycle Email
- Reviews
- setup fee, no lock-in
- $0 setup fee, no lock-in Firms don't sign a multi-year contract with us — no setup cost, and we have to earn the relationship again every month.
- not clicks — the number that actually matters
- Demos not clicks — the number that actually matters We track a visitor all the way to a booked demo, a signed contract, and a fully billing account, not just a click — so you know what actually moved the needle.
- running your site, ads, SEO, AIO & migration email
- 1 team running your site, ads, SEO, AIO & migration email One team runs your site, ads, SEO, AI search, and migration email together, instead of five vendors comparing notes while a compliance review is underway.
Outcomes shift with firm size, how many custodians you integrate with, and how crowded your part of wealthtech already is.
Why Growth Stalls
A strong demo doesn't mean a firm ever goes live.
Getting past a security review is only step one.
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A promising call, then compliance stops responding
A firm's compliance officer won't move a demo forward without proof.
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The contract is signed; the book of business isn't
Transferring years of client accounts, performance history, and billing setup off a legacy platform is real work, and it doesn't happen on the sales team's timeline.
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Every RIA in your niche is bidding on the same dozen keywords
There simply aren't that many wealth management firms shopping for a new platform in a given quarter, so cost per click climbs every time a competitor enters the category.
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Your name never makes it onto the shortlist
A Director of Operations builds their short list from analyst write-ups, advisor forums, and whatever an AI assistant names first.
Your growth engine
More demos, signed firms & AUM, from five channels feeding one migration-ready pipeline.
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Website & CRO
Compliance proof up front
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Paid Acquisition
Google Ads
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SEO & Content
Owns the shortlist searches
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AI Search (GEO)
The platform AI recommends
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Lifecycle Email
Migration to first billed month
More demos, signed firms & AUM that's actually live
Paid Acquisition (PPC)
Paid acquisition built for a compliance-first sale. Show up while compliance is still doing diligence.
We put Google Ads in front of COOs, compliance officers, and operations leads exactly when they're vetting platforms, pair that with landing pages built to survive a security review, and track every resulting lead through to its true cost.
- Keywords built around the custodians, compliance terms, and platform names RIA buyers already search by name
- Landing pages that lead with SOC 2 Type II and SEC/FINRA fit instead of a bare contact form
- CAC tracked from the first click all the way to a live, billing account
Sponsored
yourplatform.com
Portfolio Management Software Built for Growing RIAs
Performance reporting, billing, and a client portal in one platform. Integrates with Schwab, Fidelity & Pershing. See a live demo today.
- Pricing
- Integrations
- Book a Demo
Book a demo
competitor-platform.com
Wealth Management Platform — Request a Demo
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Vantage Portfolio
You4.8 4.8 out of 5 stars, · 610 reviews
“Migrated 400 accounts in three weeks — the onboarding team drove the whole thing.”
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Meridian Advisor Suite
4.7 4.7 out of 5 stars, · 455 reviews
“Replaced two disconnected tools with one. Reporting alone paid for itself.”
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Cortex Wealth
4.9 4.9 out of 5 stars, · 720 reviews
“Scaled with our RIA from 200 accounts to 2,000 without a single missed reconciliation.”
Organic & Marketplace Visibility
Where wealth management buyers build their shortlist. Show up everywhere a compliance-conscious buyer looks.
Long before a rep hears from them, RIA and broker-dealer buyers are already narrowing the field.
- Rankings that hold the category, comparison, and “alternatives to” searches a compliance-conscious buyer actually runs
- Comparison pages built around custodian fit and compliance requirements, not generic feature lists
- A stronger presence in advisor communities and directories so a committee sees proof before you're even on the call
High-Intent Visibility
The searches a compliance-conscious buyer runs before they'll book a call.
A COO or Director of Operations vetting a switch starts with a Google search, then cross-checks what an AI assistant says.
Page one of Google & Bing
Buying-intent keywords a COO or compliance officer actually types once they've started comparing platforms — what our pages, ads, and content are built around.
- best portfolio management software for RIAs
- best wealth management software
- financial advisor crm software
- [competitor] alternative
- wealth management software pricing
- best rebalancing software for advisors
- [competitor] vs [competitor]
- client portal software for financial advisors
- wealth management software comparison
- best RIA tech stack
- portfolio performance reporting software
- enterprise wealth management platform
Google Search · Bing Search
Recommended by AI search
When a compliance officer or ops lead asks an AI assistant which platform fits their custodian and compliance stack, we work to make sure yours is the name that comes back.
- “What's the best portfolio management software for a growing RIA?”
- “Recommend a CRM built for financial advisors.”
- “What are the best alternatives to [competitor]?”
- “Which wealth management platform integrates best with Schwab and Fidelity?”
- “What's the best client portal software for a small advisory firm?”
Google Gemini · ChatGPT · Claude (Anthropic) · Google AI Overviews · Perplexity
Consider this a starting sample — we build the actual keyword and prompt list around your platform's specific competitors and custodian integrations. Visibility here builds gradually and then keeps paying off.
Lifecycle Email
Migration email that carries a signed firm to go-live. Get a signed firm's book of business fully billing.
A firm that's already signed doesn't need to be sold again — it needs its book of business actually moved.
- Step-by-step tracking of account transfers, performance-history migration, and billing setup
- Nudges that catch a stalled migration before a firm has time to churn
- Expansion email that grows accounts as firms add advisors, seats, and AUM
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Welcome — here's your migration timeline
Your account-transfer plan just landed. Week one covers custodian data and historical performance.
Onboarding -
Almost live — one step left
Billing setup is the last piece before your book of business goes live. Here's the checklist.
Activation -
Bringing on more advisors this quarter?
See how firms expand seats and add AUM once they're fully live on the platform.
Upgrade
Proof, not promises
See exactly where every demo and every dollar goes.
One dashboard connects each channel to the demos, signed firms, and live accounts it actually produced — so you always know your real CAC and where to spend next.
Pipeline & Demos Every demo caught the moment it lands
The moment a demo request comes in, we tag it with the exact campaign, keyword, or page behind it and push it into your CRM automatically.
See which keyword actually produced the demo
Every request rolls up to the exact ad, page, or search term behind it, so budget shifts toward what's genuinely filling your calendar with qualified firms.
One pipeline, not two spreadsheets
Demos, signed contracts, and migration status all flow into HubSpot or Salesforce as they happen, so your sales and marketing teams are always looking at the same numbers.
CAC & LTV Know what a live account really costs
Once a firm is live and billing, we trace it back to the exact campaign that brought it in.
What a live account actually cost
We connect ad spend, demo volume, and signed contracts into one number, so you can watch your true cost per live firm move up or down over time.
LTV by acquisition channel
Paid search, organic, and advisor referrals get tracked as separate lines, so you know which channel brings in firms that stay and grow their AUM.
Onboarding & Activation Close the gap between signed and live
The stretch between a signed contract and a live, billing firm is where wealthtech revenue actually gets won or lost.
Where migrations actually stall
A live view of every signed firm's progress through account transfer and billing setup, so you can spot the exact step where firms get stuck.
From signature to first invoice
We follow every signed contract to its actual outcome, so you know which campaigns and migration flows turn into firms that are live and billing.
Our work
Six live sample sites. Yours gets a design all its own.
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Straight answers
Marketing for wealth management software, without the mystery
Google Ads management runs 10% of your monthly ad budget with a $600 monthly minimum, and none of that gets marked up — your ad dollars go straight to Google. SEO is priced at $50 per page per month, with a 10-page minimum to start. If you need a new site, pricing spans $1,500 to $20,000+ across eight one-time packages (see /websites for the full breakdown). There's no setup fee, no contract to sign, and a 30-day guarantee behind all of it — if it isn't working, you don't pay. Tell us about your platform, your custodian mix, and your buyer type, and you'll hear back with real numbers inside one business day.
Probably, if any of this sounds familiar: demos stall out before compliance gives the green light, signed firms get stuck mid-migration instead of going live, or your pipeline still runs mostly on referrals and conference floor conversations. We handle the site, the ads and organic search, and the migration email, which frees your team to stay heads-down on the product. If demos are already converting on their own without a vendor's help, keep doing what's working.
Think of it as one team covering the whole path from a first search to a live account: we design and build your site and landing pages, run Google Ads that reach COOs, compliance officers, and operations leads directly, put you in front of the comparison and “alternatives to” searches that shape a shortlist, and run the migration email that keeps a signed firm's account transfer from stalling.
Start by asking what they actually know about wealthtech: can they speak to SOC 2 Type II and SEC/FINRA requirements without prompting, have they tracked a demo through a compliance review that took months instead of days, and do they treat an RIA sale differently from an enterprise or broker-dealer sale? Next, find out who owns the accounts — your site, your ad accounts, and your pipeline data should never sit under someone else's login. Last, ask a direct question: what happens when a signed firm stalls mid-migration? A specific answer beats a confident one.
Expect the first demo requests from paid campaigns inside two to four weeks. Organic rankings for comparison and “alternatives to” terms take longer to build — figure a few months before they really kick in, and they keep growing from there. Migration email works immediately, since it's helping firms you've already signed, which is why revenue often grows even before the organic numbers catch up.
Nothing gets split across separate vendors — your site, paid acquisition, SEO, AI search, and migration email all run through the same team, and we hold ourselves to demos, signed firms, and accounts that are actually live and billing, not session counts. You'll always know what things cost because our pricing is posted on the site, there's no contract locking you in, setup runs $0, and every account — site, ads, analytics, customer data — stays registered to your company.
Yes and no — every service has a real starting price listed on our pricing page, so nothing is a mystery going in. What shifts from firm to firm is scope: page count for SEO, how contested your keywords are for ads, and how many custodians and integrations your platform needs covered. Send over the details and expect exact numbers back within a business day.
Demos, signed firms, and live, billing accounts — that's the whole scoreboard, not raw visits. Every landing page and CTA is built to earn a booked demo, and each one gets attributed back to the specific ad, keyword, or page behind it, so you always know your real cost per demo and which channel is actually producing firms that go live.
Yes — the two need completely different treatment. An RIA-focused platform gets a tighter, faster funnel: landing pages, demo capture, and migration email scoped for a small team that decides quickly. An enterprise or broker-dealer platform needs a longer runway — content and campaigns built for a room that includes a COO, a compliance officer, and IT, all weighing in before anyone signs. Since most wealthtech companies sell into both to some degree, we scope each engagement around the actual buying group you're facing.
Yes — completely. Your site, brand assets, ad accounts, analytics, and every piece of customer data live in accounts that belong to your company, never ours. There's no contract tying you to us, so walking away simply means everything you own keeps working exactly as it did the day before.
Yes. Whatever CRM your team already lives in — HubSpot, Salesforce, whatever it is — we build directly into it, so a compliance officer sees migration status the same place your reps see everything else, and you can trace a lead from its first click all the way to its first invoice.
For a wealth management platform, figure 2 to 4 weeks from kickoff to a live site. The timeline mostly tracks how fast you can turn around your platform story, product screenshots, and review feedback — once we know your pace, you'll get a firm date, not a guess.
Free Proposal
Let's get your firms to go-live.
Tell us about your platform, your custodian integrations, and where firms are getting stuck — we'll map out the pages, the campaigns, and the migration emails, with real pricing attached.
- A scoped plan priced directly off our public rate card
- A clear-eyed look at where your demo funnel is actually leaking
- A response from an actual specialist within one business day, not a bot
Month-to-month. You own your website, your ad accounts, and your data — always. Or call (519) 930-8818.
Request your free proposal.
Tell us about your platform, your custodian integrations, and where firms are getting stuck. We'll send back a scoped plan with real pricing, along with a free look at where your site and funnel currently leak demos.