White Collar Crime Defense Marketing Turn a subpoena into signed cases.
We handle the website, the ad campaigns, SEO, AI-search visibility, follow-up, and review generation as one connected system, so a worried executive finds your firm within days of hearing from a federal agent.
- Ads reviewed for bar compliance before they ever target “target letter attorney” or “grand jury subpoena lawyer”
- A homepage that leads with your federal trial record, not a generic practice-area list
- Cost-per-signed-case reporting broken out by statute, from wire fraud to healthcare fraud
Prefer to talk? (519) 930-8818 — a strategist, not a sales script.
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A grand jury subpoena arrives
“Target letter attorney”
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A same-day, private callback
Call, form, or secure intake
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Consult scheduled
Straight onto your calendar
One team. One growth system.
- Website
- Ads
- SEO
- AI Search
- Follow-up
- Reviews
- of your ad budget is our whole ads fee
- 10% of your ad budget is our whole ads fee Minimum $600 a month, no markup on ad spend — your budget goes to Google in full.
- setup fee, month to month, no contract
- $0 setup fee, month to month, no contract Plus a 30-day you-don't-pay guarantee, so trying us is the low-risk move.
- for your site, ads, SEO, AIO, email & reviews
- 1 team for your site, ads, SEO, AIO, email & reviews No juggling five vendors who don't talk to each other.
Why Growth Stalls
Why white collar cases go to a bigger name.
Trial experience alone doesn't refill your intake calendar every month.
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You're already behind by the time charges are filed
Most white collar prospects start searching the day a subpoena lands or an agent calls — often weeks before an indictment, if one ever comes.
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A strong referral doesn't survive a five-minute Google search
Criminal defense attorneys, forensic accountants, and past clients still send you people, but the person on the other end now checks your site before dialing.
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Nothing on your site says you've tried this exact statute
An executive comparing counsel wants to see wire fraud, healthcare fraud, or SEC-matter experience specifically, not a general criminal-defense list.
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A form that sits unanswered overnight loses the retainer
Someone who just got a target letter wants a callback the same day, from a real person, not an auto-reply.
Your growth engine
More signed cases, from five channels working as one.
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Custom Website
Leads with trial record
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Google Ads
Reaches clients mid-investigation
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SEO
Ranks for your statutes
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AI Search
Named when AI gets asked
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Email Marketing
Keeps your referral network warm
More signed cases
Google Ads · PPC
Google Ads for white collar defense firms. Be the first call once the letter arrives.
Campaigns built around the exact statutes you defend.
- Campaign copy checked against your state bar's advertising rules before it ever goes live
- Landing pages built to calm someone who just got off the phone with an agent, then book the consult
- Call tracking down to the exact ad and search term, not just the campaign
Sponsored
www.yourdefensefirm.com
Federal Fraud Defense Attorney · Free Confidential Consultation
Speak with a former federal prosecutor before your next move. Wire fraud, embezzlement & SEC matters. Confidential, same-week consultation.
- Securities Fraud
- Embezzlement
- SEC Investigations
Call (212) 555-0148
www.competitor-fraudlaw.com
National Fraud Defense Attorneys
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Merritt Federal Defense
You4.9 4.9 out of 5 stars, · 76
“They walked us through the subpoena calmly and never once made us feel like a case number.”
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Okafor & Reyes Trial Group
5.0 5.0 out of 5 stars, · 101
“A former federal prosecutor on our side who knew exactly how the government would build its case.”
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Brannigan White Collar Defense
4.9 4.9 out of 5 stars, · 63
“Discreet from the first phone call to the last day of the investigation.”
Local SEO
Search engine optimization. Rank first for the searches that turn into retainers.
An executive who just got off the phone with an agent searches “white collar crime attorney near me” within the hour, and whoever shows up in the map pack gets the call.
- Map-pack visibility for wire fraud, embezzlement & SEC-related searches
- A dedicated page for every statute and federal district you appear in
- Review requests that build trust without naming a single case detail
High-Intent Visibility
The exact searches that mean someone needs a lawyer today.
Almost nobody searches “white collar crime attorney” out of curiosity — they search it within hours of a subpoena, a target letter, or a call from an FBI or IRS-CI agent.
Page one of Google & Bing
These are the terms your site, ads, and content get built to rank for — across both the sponsored slots and the organic ones.
- white collar crime attorney near me
- federal fraud defense attorney
- securities fraud lawyer [your city]
- embezzlement defense attorney near me
- SEC investigation lawyer
- grand jury subpoena attorney
- target letter lawyer near me
- healthcare fraud defense attorney
- tax fraud lawyer near me
- best white collar defense attorney [your city]
- wire fraud lawyer near me
- FCPA defense attorney
Google Search · Bing Search
Recommended by AI search
So when someone asks ChatGPT, Gemini, or Google's AI overview who handles a federal fraud investigation, your firm is the name that comes back — not a directory listing.
- “Who's the best white collar crime attorney near me?”
- “I received a federal grand jury subpoena — find a lawyer in [your city].”
- “Recommend a top-rated securities fraud defense attorney in [your city].”
- “Find an attorney experienced with SEC investigations near me.”
- “Best federal fraud defense attorney near me with a strong trial record?”
Google Gemini · ChatGPT · Claude (Anthropic) · Google AI Overviews · Perplexity
Sample searches shown for illustration — your actual list gets scoped to the statutes you handle, the districts you appear in, and who else is competing for the same searches. Rankings build gradually and compound; they don't reset each month.
Email Marketing
Email marketing for white collar defense firms. Stay top of mind while the investigation drags on.
It's common for someone to sit with a target letter for months while the government decides whether to indict.
- Patient, spaced-out follow-up that doesn't feel like a sales sequence
- Reminders that keep a scheduled consult from turning into a no-show
- Quiet check-ins that keep your referral sources sending the next file
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Confirming your confidential consultation
Time, format, and what to bring — see you then.
Confirmation -
Where things stand right now
A short update on your matter and what's next.
Case Update -
Thanks for trusting us with your client
Here's a quick update on how their case is moving.
Referral Follow-up
Proof, not promises
See what every call, consult, and dollar actually produced.
A single dashboard ties every ad, page, and phone call to whether it became a signed engagement letter, and exactly what that cost.
Lead & Case Tracking From the first ring to the signed letter
Every inquiry gets logged the moment it comes in — whether it started as a phone call, a form, or a search ad click — tagged back to its source and followed up automatically.
Live source attribution
Know within minutes which search term or ad produced a given call, so budget shifts toward what's actually filling the calendar.
Automated, discreet nurture
A prospect who isn't ready this week keeps hearing from you by email, worded carefully, until they are.
ROI Tracking Know exactly what a signed case cost you
Every signed engagement letter gets traced back to the exact ad or page that started it, so your true cost per case is a real number, not a guess.
True cost per case
Spend, calls, forms, and signed retainers sit in one view, so you always know what a new client is costing you and whether that number is trending up or down.
ROI by statute
Wire fraud, embezzlement, tax fraud, and healthcare fraud get tracked as separate lines, so you can see which practice area is actually funding the marketing.
Call Analysis Never miss the call that would have signed
A lot of these calls come in quietly, after hours, from someone who isn't ready to give their name yet.
Recorded & scored calls
Every call gets scored for outcome, so missed consults are visible and you can coach the team using actual recorded conversations.
Instant missed-call text-back
A call that goes unanswered triggers an automatic text within seconds, so you're back in touch before they dial the next name on their list.
Review Generation The proof a checked-out prospect looks for
By the time an executive calls, they've usually already read your reviews.
Timed, careful review requests
Once a case wraps, one well-timed ask goes out for a Google review — worded to stay confidential, never naming the matter.
Cross-platform reputation monitoring
Every new review across Google and the other major sites lands in a single feed, so you can respond quickly and protect the name people check first.
Our work
Six live sample sites. Yours gets a design all its own.
Samples from other niches
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Westbrook & Hayes LLP
Strategic counsel for complex matters · Legal
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Sterling Justice Law
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Aspen Family Law
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Harbourlight Immigration Law
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Cornerstone Capital
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Crescent Loans
Funded in 24 hours · Finance
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Straight answers
Marketing for white collar crime defense, without the mystery
Pricing is public, no exceptions. Google Ads management runs 10% of your monthly ad budget, minimum $600, with zero markup on what you actually spend with Google. SEO runs $50 a page, with a 10-page monthly minimum. A custom website is one of eight fixed one-time packages, $1,500 to $20,000+ (full breakdown at /websites), with no setup fee and no long-term contract. Send us a few details about your firm and a specific proposal comes back within one business day.
If your intake rises and falls with whoever happens to refer you that month, yes — a properly run site, SEO, and ad account smooths that out with cases that never came through a referral at all. We handle the build and the day-to-day so your calendar isn't left to chance. If referrals already keep you fully booked and you like it that way, there's no reason to add the expense yet.
It puts your name in front of someone the moment a federal inquiry starts, not months later. SearchPod builds the website, runs the bar-reviewed ad campaigns for statute-specific searches, handles SEO and AI-search visibility, and automates the follow-up and review requests — everything feeding one intake line instead of five separate vendors.
A street-crime case usually starts with an arrest; a white collar case usually starts with a subpoena, a target letter, or a phone call from an agent, often before anyone's been charged. The pitch has to lead with discretion and a trial record against specific federal statutes — not 24/7 availability or urgency messaging built for a DUI arrest. We build the site and campaigns around that earlier, quieter moment instead of recycling street-crime ad copy.
Ask how they'd talk about your firm differently than they would a DUI practice down the street — the ads, the site, and the keywords should all assume a federal case, not a local one. Look for bar-compliant campaign copy, a site built around trial record rather than star ratings, and reporting tied to signed engagement letters instead of raw clicks.
Ads can have your firm visible the same week a campaign launches — often the same week someone actually receives a subpoena. SEO and AI-search visibility take longer, usually several months, but keep producing cases without a per-click cost once they're ranking. Starting both at once gets you speed now and a cheaper pipeline later.
You get one point of contact for the site, the ads, the SEO, and the reviews, instead of a website vendor blaming the ad vendor when leads dry up. Every campaign is written to clear bar review, every dollar is tracked back to a signed case, and the pricing behind all of it is posted publicly, not quoted case by case.
Yes. A target letter or grand jury subpoena is not public information, and it stays that way in anything we build or run for you — no case specifics, no client names, and no language that reads as a promise about how a federal matter will resolve. Every ad and landing page is written to hold up under bar-advertising scrutiny before it ever goes live.
Yes — a lot of the highest-value white collar work never reaches an indictment at all, because it gets resolved or declined at the investigation stage. We build landing pages and ad copy around the grand jury subpoena, the target letter, and the agent phone call specifically, so your firm shows up the moment someone first types “do I need a lawyer” into Google.
Yes. Every call and form is tagged to the ad or page that produced it from day one, so you can see your cost per signed case broken out by practice area — a securities fraud matter and a healthcare fraud matter can look very different once you see the numbers side by side.
100%. The site, the ad accounts, and every client record stay titled to your firm, not to us — there's no lock-in because we're month to month. If you ever leave, everything you built stays with you.
A typical build — statute-specific practice pages plus your attorney bios and a confidential intake form — takes about 2 to 4 weeks from kickoff, faster or slower depending on how quickly you can turn around feedback. You'll see a firm date early on, not a moving target.
Free Proposal
Let's fill your calendar.
Send us a few details about your firm and get a custom plan back within one business day — $0 setup, month to month, and a 30-day guarantee.
- A proposal priced off our published rate card, nothing hidden
- A free look at your current site and search visibility
- You'll hear from a specialist within one business day
Month-to-month. You own your website, your ad accounts, and your data — always. Or call (519) 930-8818.
Request your free proposal.
Tell us about your firm and we'll send a custom plan to bring in more signed cases — plus a free audit of your current site — within one business day. No obligation, and month to month if you join.