Wrongful Conviction Client Growth
Turn post-conviction searches and referrals into signed cases.
One team runs your website, ads, SEO, AI search, follow-up and reviews.
- Ads aimed at “wrongful conviction lawyer near me” and “post-conviction relief attorney” searches
- A site that explains the process plainly and puts your case results and approach up front
- Every call and form traced to a signed case
Prefer to talk? (519) 930-8818 — a strategist, not a sales script.
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High-intent search
“Wrongful conviction lawyer near me”
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New case inquiry
Call, form or case-review request
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Case review scheduled
Added to your intake calendar
One team. One growth system.
- Website
- Ads
- SEO
- AI Search
- Follow-up
- Reviews
- the metric we optimize for, not just inquiries
- Signed cases the metric we optimize for, not just inquiries We track every inquiry through to a signed case — not just clicks — so you know what your marketing actually produces.
- is what separates this work from a retrial
- New evidence is what separates this work from a retrial We build the site and intake that explain this plainly, so the right cases — and the right families — find you.
- for your site, ads, SEO, AIO, email & reviews
- 1 partner for your site, ads, SEO, AIO, email & reviews No juggling five vendors who don't talk to each other.
Every practice is different — results vary by court, case type, and the evidence available.
Why Growth Stalls
Why wrongful conviction caseloads stall.
Winning post-conviction cases don't fill next month's calendar on their own. These are the leaks we fix first.
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Families can't tell you apart from a general criminal defense lawyer
Post-conviction relief — new evidence, DNA testing, ineffective-assistance claims, habeas petitions — is a different skill from trial defense, but most sites never say so.
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You're getting inquiries, not signed cases
A family that just found you online has usually been let down once already and is comparing firms.
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You're invisible at the exact moment a family starts looking
The week direct appeals run out, or new evidence surfaces, a family searches “wrongful conviction lawyer near me” late at night.
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Exonerated clients don't know you also handle compensation claims
Winning release is often only half the practice — many states let exonerees file for compensation, and a civil rights claim can follow.
Your growth engine
A fuller caseload, from five channels, one team.
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Custom Website
Built to explain, and sign
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Google Ads
Families searching now
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SEO
First in the search results
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AI Search
Named by AI tools
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Email Marketing
Grows referrals
A fuller caseload
Google Ads · PPC
Google Ads for wrongful conviction law firms. Be there when a family starts looking.
Campaigns built around “wrongful conviction lawyer near me” and “post-conviction relief attorney” searches.
- Campaigns built around your case types and courts
- Landing pages that explain the process before they explain the price
- Every call and form tracked back to a signed case
Sponsored
www.yourpostconvictionfirm.com
Wrongful Conviction Attorney · Free Case Review
Believe a loved one was wrongfully convicted? Speak with an experienced post-conviction attorney about DNA testing, new evidence & habeas relief. Free, confidential case review.
- DNA Testing
- Habeas Corpus
- New Evidence Claims
Call (214) 555-0148
www.competitor-postconviction.com
Affordable Post-Conviction Attorneys
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Hartwell Post-Conviction Group
You5.0 5.0 out of 5 stars, · 47
“They didn't give up when other firms told us there was nothing left to try.”
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Bregman & Cole Innocence Law
4.9 4.9 out of 5 stars, · 38
“They found the DNA testing that finally proved what our family always knew.”
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Sterling Post-Conviction Counsel
5.0 5.0 out of 5 stars, · 41
“Honest about the odds from day one, and they never stopped working the case.”
Local SEO
SEO that signs wrongful conviction cases. Own the search a family runs at 2am.
When someone types “wrongful conviction lawyer near me,” the search results decide who gets the call — we tune your Google Business Profile, practice-area pages, and reviews so that firm is yours.
- Rankings for wrongful conviction, post-conviction, and habeas searches
- Pages for every court and case type you practice in
- Reviews that reassure a family comparing firms before they call
High-Intent Visibility
The searches families run when hope is running out.
A wrongful conviction discovery sends a family searching within days — on Google and increasingly in AI assistants. Here are the kinds of high-intent searches we work to put your firm in front of.
Page one of Google & Bing
Post-conviction keywords we build your site, ads, and content to win — paid and organic.
- wrongful conviction lawyer near me
- post-conviction relief attorney [your city]
- how to appeal a wrongful conviction
- DNA testing to overturn a conviction
- habeas corpus lawyer near me
- ineffective assistance of counsel attorney
- actual innocence lawyer near me
- how to prove wrongful conviction
- best wrongful conviction attorney [your city]
- wrongful conviction compensation lawyer
- new evidence appeal lawyer
- exoneration attorney near me
Google Search · Bing Search
Recommended by AI search
AIO work so assistants name your firm when someone asks how to help a wrongfully convicted loved one.
- “Who's the best wrongful conviction lawyer near me?”
- “Recommend a post-conviction relief attorney in [your city].”
- “How do I appeal a wrongful conviction?”
- “Find a lawyer who handles DNA testing for old convictions near me.”
- “What's the difference between a criminal appeal and post-conviction relief?”
Google Gemini · ChatGPT · Claude (Anthropic) · Google AI Overviews · Perplexity
Sample searches for illustration — real targets are scoped to your case types, courts, and competition. Rankings and AI visibility build over time.
Email Marketing
Email marketing for wrongful conviction law firms. Be the firm a family never stops trusting.
Post-conviction cases can run for years, and a family needs to feel informed through every quiet stretch.
- Follow-up so a family who isn't ready yet doesn't go quiet
- Case-status updates that ease a long, uncertain wait
- Check-ins that keep referrals coming from defense and appellate attorneys
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Your case review is confirmed, Maria
Thursday at 2pm — please bring any records or files you already have.
Case Review -
An update on your case
Here's where the petition stands and what happens next in the process.
Case Update -
Would you share a few words?
Your review helps the next family searching for answers.
Review Request
Proof, not promises
Track every call to a signed case.
Every call, form, and dollar lands in one dashboard, so you can see which campaigns sign wrongful conviction cases — and which just spend money.
Intake to Signed Case From first call to signed case
Every inquiry — website, search, ad, or referral — is captured, tagged with its source, and followed up automatically, so a family calling after months of searching never slips through your intake.
Source of every case
See which keyword, campaign, or referring attorney produced each inquiry, so you fund what signs cases and cut what doesn't.
Follow-up until they sign
Families who need time to decide get steady, respectful follow-up by email and text until they're ready to retain.
ROI Tracking Your cost per signed case
Wrongful conviction cases can take months, sometimes longer, to sign and resolve, so guessing is expensive.
Cost per signed case
Ad spend, calls, and retainers tied together — you always know what a new case costs, and if that number is falling.
Case-type ROI
DNA, eyewitness, and ineffective-assistance cases are tracked separately, so you see which case types earn their spend.
Call Analysis Catch every case-worthy call
Calls come from families and from attorneys checking a firm before they refer — and a missed call sends both to the next name on the list.
Scored intake calls
Every call is recorded and scored, so you can spot the case reviews your intake missed and fix it fast.
Instant text-back
A missed call triggers an instant text-back, so the caller hears from you before they dial the next firm on the list.
Review Generation Proof for families who check first
Families choosing post-conviction counsel read reviews carefully, often while comparing several firms at once.
Well-timed review asks
Once a case resolves or reaches a real milestone, the family gets one well-timed, respectful ask for a Google review.
One reputation feed
New reviews on Google and beyond land in one feed, so you can reply fast and protect the reputation families check first.
Our work
Six live sample sites. Yours gets a design all its own.
Samples from other niches
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Westbrook & Hayes LLP
Strategic counsel for complex matters · Legal
Open the live demo → -
Sterling Justice Law
No fee unless we win · Legal
Open the live demo → -
Aspen Family Law
Compassionate counsel for life's milestones · Legal
Open the live demo → -
Harbourlight Immigration Law
A clear path, step by step · Legal
Open the live demo → -
Cornerstone Capital
Fiduciary planning across generations · Finance
Open the live demo → -
Crescent Loans
Funded in 24 hours · Finance
Open the live demo →
Straight answers
Marketing for wrongful conviction lawyers, without the mystery
Our pricing is public and simple. Google Ads management is 10% of your ad budget with a $600/month minimum, and there's no markup on ad spend — your whole budget goes to Google. SEO is $50 per page, starting at 10 pages a month. Custom websites are eight one-time packages from $1,500 to $20,000+ (details at /websites). Setup is $0, everything is month-to-month with no contract, and a 30-day guarantee means if you're not happy, you don't pay. Tell us about your firm and we'll send exact numbers in a free proposal within one business day.
If your caseload depends on referrals that come and go, or you can't tell which channel brought in your last signed case, an agency pays for itself. We build the site, ads, SEO, and follow-up that bring in both searching families and referring attorneys — so you spend your time on the case file, not managing marketing. If referrals already keep your docket full, you may not need one yet.
It runs every channel that brings your firm new post-conviction work. SearchPod builds your site, runs Google Ads for searches like “wrongful conviction lawyer near me,” wins local and AI search, and automates follow-up and reviews — one connected system feeding your intake, with one team accountable for all of it.
Post-conviction relief usually starts after direct appeals are exhausted, and it turns on evidence outside the trial record — DNA testing, recanted testimony, newly discovered evidence, ineffective assistance of counsel — not the legal-error arguments a direct appeal makes. The page, the search terms, and the story we tell are built around that difference, and around the fact that it's almost always a family member searching on behalf of someone who can't search for themselves.
Pick one that understands this is a distinct, evidence-driven practice, not a generic criminal-appeals bucket. Make sure you keep ownership of your site, ad accounts, and data, and ask how they track cost per signed case, not just form fills.
Google Ads can bring in case-review requests within the first few weeks — useful for a family that's already been searching for months. SEO and AI search build over 3–6 months into steady inquiries you don't pay per click for. Running both together from day one is the fastest, most stable path.
Your website, ads, SEO, AI search, email, and reviews run as one connected system — not five vendors pointing at each other. Pricing is public, with no hidden markup on ad spend and no setup fee: Google Ads is 10% of ad budget with a $600/month minimum, SEO starts at $50 per page. Month-to-month, no contract, and you own your site, ad accounts, and client data.
Yes — a form fill isn't a client. We build the follow-up and reporting that show which campaigns actually produce signed cases, so you invest in what grows the practice, not what fills an inbox with questions that go nowhere.
Yes. Bar rules limit outcome claims — no promising release, exoneration, or a favorable ruling — so every ad, page, and review request is written compliant from the start. Your marketing reaches families and referring attorneys without putting your license at risk.
Yes. Alongside ads and SEO aimed at families searching directly, we build the site, content, and follow-up that make your post-conviction practice visible to defense and appellate attorneys who don't handle this stage of a case themselves — so referrals grow into a steady source, not an occasional favor.
Yes. Your forms, call tracking, and campaigns plug into your intake process or practice-management software — Clio or similar — so every inquiry lands where your team can respond fast, before a searching family moves to the next firm.
100%. Your website, brand assets, ad accounts, and client data stay yours — no proprietary platforms, no lock-in. If we ever part ways, everything leaves with your firm.
Most wrongful conviction sites — with pages for your case types, process, and attorney credentials — launch in about 2–4 weeks, depending on scope and how fast content and feedback come back. You get a clear timeline up front and updates at every stage.
Free Proposal
Let's fill your caseload.
Tell us about your firm and we'll send a custom plan within one business day, month-to-month with a 30-day guarantee.
- Public pricing, scoped to your firm
- Free audit of where case leads leak
- A specialist responds within one business day
Month-to-month. You own your website, your ad accounts, and your data — always. Or call (519) 930-8818.
Request your free proposal.
Tell us about your firm and we'll send a custom plan to bring in more post-conviction work — plus a free audit of your current site. Month-to-month, 30-day guarantee, no obligation, within one business day.