Wrongful Conviction Lawyer Marketing Agency Turn a family's 2am search into signed cases.

Pricing is public, and it doesn't change based on your practice area. Google Ads management runs 10% of whatever you spend on ads each month, with a $600 floor — and we never mark up the media buy, so every dollar of your budget reaches Google. SEO work is billed at $50 per page per month, with a 10-page floor to start. If you also want a new site, we offer eight fixed one-time packages ranging $1,500 to $20,000+ (see /websites for what's in each). There's no setup charge, nothing to sign long-term, and a 30-day guarantee — if the work isn't earning its keep, you don't pay for it. Send us your firm's details and a proposal with real numbers lands in your inbox within a business day.

Every wrongful conviction firm we talk to started the same way — cases that came from a defense attorney's contact list, a local innocence organization's overflow, or word of mouth after one family told another family in the same situation. That works fine until the referral pipeline goes quiet for a stretch and the calendar empties out. If you can't say which channel produced your last three retained cases, or your intake is fielding both real post-conviction leads and calls from people who need an entirely different kind of lawyer, a system built for this specific practice pays for itself quickly. If referrals alone keep your docket full every month, hold off — you're probably not ready for us yet.

It's the team that keeps your firm visible everywhere a family or a referring attorney might look. SearchPod designs and builds your site, runs paid search around terms like “wrongful conviction lawyer near me” and “post-conviction relief attorney,” works your local and AI-search rankings, and automates the follow-up and review requests that keep the pipeline moving — all reporting to the same team, so nothing falls into a gap between vendors.

A criminal defense or direct-appeal case works from the trial record that already exists. Post-conviction work starts once that record is exhausted, and it runs on things outside it entirely — a DNA lab finally testing evidence that sat in storage for a decade, a jailhouse informant recanting, proof the prosecution sat on exculpatory evidence, or a claim that trial counsel botched the defense. The federal habeas clock under AEDPA and state filing deadlines are different from a direct-appeal deadline too. Because of all that, we write copy for a searcher who's almost never the person the case is about — usually a parent, spouse, or adult child looking for someone who can't look for themselves.

Look past agencies that lump this in with general criminal defense — post-conviction work has its own vocabulary, its own deadlines, and its own referral network of innocence organizations and defense attorneys, and a site that doesn't speak that language loses credibility fast with both families and professional referrers. Confirm you'll keep ownership of your site, your ad accounts, and your client data no matter what, and ask specifically how a prospective agency tracks a signed case, not just a form submission.

Paid search can start producing case-review requests within a few weeks, which matters when a family has already been searching for months on their own. Organic rankings and AI-search visibility build more slowly, typically settling in over a quarter or two, but once established they keep sending inquiries you're not paying per click for. Most firms get the best result running both from the start rather than choosing one.

Everything runs through one team — the same people who build your site also run your ads, manage your SEO, handle AI-search visibility, and set up your email and review automation, so nothing gets lost translating between vendors. The pricing is posted, not quoted: Google Ads management is 10% of ad spend with a $600/month floor and no markup, SEO starts at $50 a page. No setup fee, no long-term contract, and you keep full ownership of your site, your ad accounts, and every piece of client data we touch.

A form submission isn't a retained case, and we don't pretend it is. Every campaign gets tracked past the click and the call, through to whether it actually turned into a signed retainer — so you can see which keyword, which ad, and which referral source is actually filling your caseload, and cut spend on the ones that just generate curiosity.

Always. State bar rules bar any language that implies a guaranteed release, a new trial, or an exoneration, so every ad, landing page, and review request we write for a wrongful conviction firm is built around that limit from the first draft, not edited down after the fact. You get marketing that reaches families and referral sources without putting your license anywhere near a grievance committee.

Yes — and for this practice, that referral network is wider than most. Beyond ads and SEO aimed at families searching directly, we build content and outreach aimed at defense attorneys whose own appeal ran out, appellate lawyers who don't do post-conviction work, and the screeners at innocence organizations and prosecutor-run conviction integrity units who pass along cases they can't take themselves. Making your practice visible to all three turns referrals into a repeatable source instead of an occasional lucky call.

Yes. Whatever you use to track a case — Clio, a shared spreadsheet, a paralegal manually logging calls — your web forms, call tracking, and ad campaigns feed into it directly, so a family who calls at an odd hour lands somewhere your team will actually see it before they try the next firm on their list.

Every bit of it. The website itself, the brand assets, the ad accounts, the call recordings, and every client record generated along the way belong to your firm, not to us. Nothing sits on a platform you'd have to fight to leave, and if you ever decide to work with someone else, it all goes with you the same day.

Most sites in this practice area — case-type pages, a plainly written explanation of the post-conviction process, attorney bios and case history — go live in roughly a month, sometimes faster if your content and approvals come back quickly. You'll get a real timeline before work starts and a status update at every stage, not silence until launch day.