Antitrust Lawyer Marketing Agency Turn Second Requests and CIDs into signed engagement letters.
One team builds your site, ads, SEO, AI search, and follow-up around how deal teams and general counsel actually search.
- Ads live on HSR, Second Request, and CID searches the day the notice arrives
- Pages that show your HSR, DOJ, and FTC caseload at a glance
- Every inquiry tagged to the deal or investigation that produced it
Prefer to talk? (519) 930-8818 — a strategist, not a sales script.
-
High-intent search
“HSR Second Request lawyer”
-
New matter inquiry
Call, form, or referral
-
Consultation booked
Added to your pipeline
One team. One growth system.
- Website
- Ads
- SEO
- AI Search
- Follow-up
- Reputation
- not raw form fills or cold traffic
- Qualified inquiries not raw form fills or cold traffic Every call and form is tagged to the matter type — merger clearance, investigation defense, or litigation — so you see which one is actually filling your pipeline.
- built alongside the referral relationships you already have
- Direct search built alongside the referral relationships you already have M&A counsel and conflicted firms will keep sending matters your way — we build the presence that catches the general counsel searching for HSR or CID counsel on their own, before they ask anyone for a name.
- for your site, ads, SEO, AIO & email
- 1 partner for your site, ads, SEO, AIO & email One team building your site, ads, SEO, AI search, and email — instead of separate vendors who don't compare notes on what's actually working.
Results vary by market, deal volume, and how much of your pipeline is already referral-driven.
Why Growth Stalls
Why your busiest quarters still start with someone else's referral.
A strong merger-clearance and investigation practice doesn't generate its own inbound. These are the four gaps that keep it under capacity.
-
M&A counsel decides which deals you ever hear about
Deal teams loop you in for HSR clearance on transactions they're already running, and firms conflicted off a matter send it your way instead.
-
The HSR clock is already running before a company starts searching
A Second Request, a DOJ Civil Investigative Demand, or a grand jury subpoena is usually what sends a general counsel to Google.
-
A generic corporate-law site can't prove you handle Second Requests
If your homepage reads like every other M&A or litigation shop, a compliance officer holding a CID has no way to tell you actually clear HSR filings and defend Sherman Act claims instead of just referring the work out.
-
Whoever answers the phone first usually keeps the engagement
A Second Request pauses a deal until you certify substantial compliance, and a CID response has its own deadline.
Your growth engine
One system, five channels, working toward the same matter pipeline.
-
Custom Website
Explains your HSR caseload
-
Google Ads
Clients ready to call
-
SEO
Found by GCs & deal teams
-
AI Search
Named by AI answers
-
Email Marketing
Stays top of mind for the next deal
More qualified matters
Google Ads · PPC
Google Ads for antitrust law firms. Be visible before the Second Request deadline hits.
Campaigns built around HSR Second Requests, DOJ and FTC Civil Investigative Demands, and Sherman Act litigation searches.
- Separate campaigns for HSR clearance, investigation defense, and litigation searches
- Landing pages that explain your process without naming a single client
- Every call and form tied back to the deal type it came from
Sponsored
www.yourfirm-antitrust.com
Antitrust & Competition Law Attorney · Free Consultation
HSR merger clearance, DOJ and FTC investigation defense, and Sherman Act litigation for companies and deal teams. A confidential first call to walk through process, realistic timeline, and next steps — no pressure to sign anything.
- Merger Clearance
- Investigation Defense
- Antitrust Litigation
Call (312) 555-0184
www.competitor-antitrustlaw.com
Competition Law Attorneys
-
Whitfield Antitrust & Competition Counsel
You5.0 5.0 out of 5 stars, · 29
“Managed our Second Request document production without missing a deadline.”
-
Doran Regulatory & Trade Law
4.9 4.9 out of 5 stars, · 33
“Had a plan for our CID within days of it arriving.”
-
Castellan Antitrust Group
5.0 5.0 out of 5 stars, · 26
“The firm our deal team calls before any filing goes to the FTC.”
SEO
Search engine optimization. Own the page a compliance officer opens first.
A general counsel checking out a name a colleague passed along, or typing “antitrust lawyer near me” after a CID shows up, decides who gets the call based on what they find in the next thirty seconds.
- Rankings for HSR clearance, Second Request, and CID-response searches
- Pages written for general counsel, compliance officers, and deal teams
- A site that holds up when a referring firm looks you up first
High-Intent Visibility
The moment a compliance officer opens a search bar.
By the time a Second Request lands, the HSR waiting period is already paused and there's a clock running on document production — that's when a general counsel starts searching, not before.
Page one of Google & Bing
The exact phrases we build your pages and ads to rank for once a Second Request or CID is already sitting in someone's inbox.
- antitrust lawyer near me
- antitrust attorney [your city]
- merger clearance attorney
- HSR filing lawyer
- DOJ antitrust investigation lawyer
- FTC investigation attorney near me
- civil investigative demand lawyer
- antitrust litigation attorney
- price fixing defense lawyer
- antitrust compliance counsel
Google Search · Bing Search
Recommended by AI search
Positioning so ChatGPT, Gemini, and Claude name your firm — not just “consult outside antitrust counsel” — when someone asks who handles this.
- “Who's the best antitrust lawyer near me?”
- “Recommend an attorney for merger clearance in [your city].”
- “Where can I find a lawyer to respond to a DOJ Civil Investigative Demand?”
- “Find an antitrust litigation attorney near me.”
- “Best antitrust law firm near me with regulatory experience?”
Google Gemini · ChatGPT · Claude (Anthropic) · Google AI Overviews · Perplexity
These are representative examples — the terms we actually target are scoped to your matter mix, market, and competitors. Rankings and AI-search visibility compound over time and are never guaranteed.
Email Marketing
Email marketing for antitrust law firms. Be the firm they already have on file next time.
A Second Request or a government investigation can run for months before it resolves, and the general counsel running it is usually weighing more than one firm's answers along the way.
- Nurture sequences that keep a slow-moving CID response from going cold
- Check-ins that keep M&A counsel sending the next deal your way
- Updates that bring a past client back the next time a subpoena lands
-
Your consultation is confirmed, Alex
Here's what to expect before we talk, and what to bring.
Confirmation -
Where things stand on your matter
A short update on status and what happens next.
Matter Update -
How did we do?
Your feedback helps us support the next company facing something similar.
Feedback Request
Proof, not promises
Track every call, consult, and dollar.
One dashboard shows which ads, pages, and calls become qualified matter inquiries — and what each one cost you.
Lead & Matter Tracking From first call to signed engagement
Every inquiry — site, search, ad, or referral — gets logged, tagged to its source, and followed up automatically, so a general counsel who doesn't respond on day one doesn't quietly end up hiring whichever firm called back faster.
Real-time source attribution
See exactly which campaign, keyword, or referring firm produced each inquiry, so you can put more budget behind what's actually filling your pipeline.
Automated follow-up
A general counsel who doesn't call back right away still gets useful, well-timed follow-up until the matter is ready to move.
ROI Tracking Know your cost per qualified inquiry
Every signed engagement is traced back to the campaign, keyword, or referral that started it, so you can see your real cost per qualified inquiry.
True cost per inquiry
Ad spend, calls, forms, and signed engagements sit in one view, so you always know what a new inquiry costs you and whether that number's improving.
Matter-type ROI
Merger clearance, investigation defense, and litigation matters are broken out individually, so you know which one is quietly carrying the rest of your pipeline.
Call Analysis Catch every call that could become an engagement
A general counsel sizing up antitrust counsel almost always calls before they engage — an unanswered call just means they dial the next name on their shortlist.
Call recording & scoring
Calls are recorded and scored against whether they actually booked a consultation, so you can spot the ones that got away and coach with real transcripts, not guesses.
Missed-call recovery
A missed call fires off an instant text-back, so a general counsel hears from your firm before they've finished dialing the next one.
Reputation Tracking Trust a compliance officer checks before they ever call
A compliance officer or a referring firm will usually look you up before they dial.
Online presence building
We help build out the things a GC actually checks.
Reputation monitoring
New mentions and listings across Google and the major directories show up in one place, so you can respond quickly and keep the name deal teams search for looking sharp.
Our work
Six live sample sites. Yours gets a design all its own.
Samples from other niches
-
Westbrook & Hayes LLP
Strategic counsel for complex matters · Legal
Open the live demo → -
Sterling Justice Law
No fee unless we win · Legal
Open the live demo → -
Aspen Family Law
Compassionate counsel for life's milestones · Legal
Open the live demo → -
Harbourlight Immigration Law
A clear path, step by step · Legal
Open the live demo → -
Cornerstone Capital
Fiduciary planning across generations · Finance
Open the live demo → -
Crescent Loans
Funded in 24 hours · Finance
Open the live demo →
Straight answers
Marketing for antitrust lawyers, without the mystery
Google Ads runs at 10% of whatever you spend with Google, with a $600/month minimum — we never mark up your ad budget, so every dollar above our fee goes straight to Google. SEO is $50 per page per month, with a 10-page minimum. A website is a one-time build, priced from $1,500 to $20,000+ across eight packages depending on scope (see /websites for the full breakdown). There's no setup fee, no long-term contract, and a 30-day guarantee. Send us your firm's details and we'll put an exact number in front of you within one business day.
If your growth is entirely M&A referrals and conflicts work, and you couldn't say what channel actually produced last quarter's matters, an agency earns its fee. We build the site, ads, SEO, and follow-up that bring general counsel and deal teams to you directly, so your partners spend billable hours on the matter instead of chasing next quarter's pipeline. If referral flow already keeps you at capacity with work you want, you may not need one yet.
It runs every channel that generates direct antitrust inquiries — your site, Google Ads, organic and AI search visibility, and the follow-up that keeps a slow-moving CID response or Second Request warm. SearchPod owns all of it under one team, so nothing falls into the gap between vendors.
Look for tracking that traces every inquiry back to its source, and insist on keeping ownership of your site, ad accounts, and data. Skip firms that treat a competition-law practice like a personal-injury shop and lock your assets into their platform. Ask how they measure results in qualified matter conversations, not raw form fills.
Google Ads can produce inquiries inside the first couple of weeks — useful when a company just received a Second Request and needs counsel before the response clock runs out. SEO and AI search visibility build over three to six months into inquiries you don't pay per click for. Most firms run both together from the start.
One team runs your site, ads, SEO, AI search, and email as a single system, not separate vendors handing off blame. Pricing is public, with no ad-spend markup and no setup fee. You can leave month-to-month, and your site, ad accounts, and data go with you if you do.
Yes. A form fill from someone with a general commercial dispute isn't the same as a company sitting on a live CID or a deal stuck at a Second Request. Our intake questions and follow-up are built to surface the matters that actually fit your practice, so your partners aren't sorting through unrelated traffic to find the real engagements.
Yes — we build campaigns and pages around HSR clearance and Second Request work, DOJ and FTC investigation defense, private Sherman Act litigation, or ongoing compliance counseling, and we can run several of those at once depending on where you want to grow.
No. Grand jury proceedings are secret under Rule 6(e), CIDs carry their own nondisclosure terms, and live deals sit under NDA — nothing we build ever names a client, cites a matter, or references an outcome. Credibility comes from explaining your practice areas and process clearly, not from case studies that would breach a confidentiality obligation or bar advertising rules.
Yes. Every call and form is tracked to its source from day one, so you'll know your true cost per qualified inquiry — and whether merger clearance, investigation defense, or litigation work is bringing in your best engagements.
Yes. Call tracking, forms, and campaign data feed into whatever you already run — Clio or another practice-management platform — so inquiries land where your team can act on them fast.
Completely. The website, brand assets, ad accounts, and every bit of client data belong to your firm, not to us — no proprietary platform, no lock-in. If we ever stop working together, all of it leaves with you.
Most antitrust and competition-law sites — covering merger clearance, investigation defense, and litigation — go live in roughly two to four weeks, depending on scope and how quickly content and feedback come back from your side. You'll get a timeline up front and status updates along the way.
Free Proposal
Let's build your matter pipeline.
Tell us about your firm's practice and matter mix, and we'll send back a plan within one business day — $0 setup, month-to-month, 30-day guarantee.
- A plan priced against our public rate card, not a guess
- A free look at your current site and search visibility
- A specialist gets back to you within one business day
Month-to-month. You own your website, your ad accounts, and your data — always. Or call (519) 930-8818.
Request your free proposal.
Tell us about your firm and where you want matter flow to grow, and we'll map out a plan — plus a free audit of your current site. $0 setup, no obligation.