Appellate Lawyer Marketing Agency Turn a losing verdict into a retained appeal.

We keep pricing public rather than a phone-call-only quote. Google Ads management runs 10% of your monthly ad spend, floored at $600 a month — that fee is flat in your agreement, and we never mark up what you actually spend with Google. SEO is priced per page at $50/month, with a 10-page minimum to start. A custom website runs anywhere from $1,500 to $20,000+, split across eight fixed packages listed at /websites. There's no setup charge, nothing is locked into a long-term contract, and a 30-day guarantee means you don't pay if the first month doesn't work for you. Send us your firm's details and you'll have exact numbers back within one business day.

If your briefing calendar rises and falls with whichever litigators happen to remember you that quarter, or you genuinely can't say which channel produced your last retainer, the math usually works in an agency's favor. We handle the site, the ads, the SEO, and the follow-up so your hours go into the record and the brief, not into managing five different logins. A firm with a full, steady referral pipeline already might not need to add this yet.

Every channel that puts new appellate work in front of your firm. SearchPod designs and builds the site, manages Google Ads around searches like “appellate lawyer near me” and “appeal a court decision,” works local and AI search rankings, and automates the follow-up and review requests behind all of it — one system feeding your intake instead of five separate logins.

The record is closed by the time anyone reaches out — no new witnesses, no discovery, no jury to persuade, just the transcript, the standard of review, and a brief. That changes the whole page: instead of settlement numbers or trial wins, you're leading with courts of admission, case types, and a plain explanation of de novo versus abuse-of-discretion review. We also write for two different readers on the same page — the litigant who just lost and doesn't know what happens next, and the trial lawyer deciding whether to keep the case or hand it off.

Start with whether they actually understand appellate work is a distinct specialty and not just another tab under litigation. Beyond that, confirm you'll keep ownership of your website, your ad accounts, and your client data, and ask exactly how they measure a lead — cost per signed retainer beats cost per form fill every time.

Google Ads can start putting case-evaluation requests on your calendar inside of two or three weeks — useful when a client's notice-of-appeal deadline is already running. SEO and AI-search visibility take longer to build, typically 3 to 6 months, but eventually produce inquiries you're not paying for per click. Most firms get the best result running both from the start rather than waiting on one before starting the other.

Everything runs under one roof — website, Google Ads, SEO, AI search, email, and reviews — rather than five separate vendors you have to coordinate yourself. Our pricing is posted publicly: Google Ads management runs 10% of monthly ad spend, floored at $600, with no markup on what you spend with Google, and SEO runs from $50 a page. There's no setup fee and no long-term contract locking you in — your website, your ad accounts, and everything you've collected on clients stays under your firm's control the whole time.

Signed retainers, not raw form fills — a name and an email address isn't a client yet. We build reporting that traces every campaign through to whether it actually produced a retained case, so your budget goes toward what grows the practice, not toward inbox clutter that never turns into a client.

Yes. We never promise a reversal, a new trial, or any particular ruling from a panel, since state bar advertising rules don't allow outcome guarantees for any attorney — so every ad, landing page, and review request gets written inside those limits from the first draft. You still reach prospective clients and referring litigators, just without anything that could put your law license at risk.

Yes. Beyond the ads and SEO aimed at people searching right after a loss, we build content and outreach that puts your standalone appellate identity in front of litigators who'd rather not brief their own reversible error — a resource page on preserving issues for appeal, a co-counsel page, periodic check-ins — so that referral source becomes routine instead of something you have to chase.

Yes. Call tracking, web forms, and ad campaigns all feed into whatever intake or practice-management system you already run — Clio and similar platforms both work — so a new inquiry reaches your team fast enough to book the case review before that litigant calls the next firm on their list.

Your firm keeps full ownership, no exceptions. The site, the branding, the ad accounts, and every record of client data live under your name — none of it sits on a platform that we control, and nothing here is designed to lock you in. Should we ever stop working together, all of it stays with your practice.

Most appellate sites go live in roughly 2 to 4 weeks once we've built the pages covering your case types, your courts of admission, and attorney bios — the exact timeline depends on scope and how quickly you can turn around content and feedback. You'll get a schedule at kickoff and a status update at each stage, not radio silence until launch day.