Turn technical searches into installs & paid upgrades.

Google Ads runs 10% of your ad budget with a $600/month minimum, and none of your ad budget is marked up — the full amount goes straight to Google. SEO starts at $50 per page, with a 10-page minimum each month. A custom website is a one-time cost, with eight packages from $1,500 to $20,000+ depending on scope (see /websites for the full breakdown). There's no setup fee, and it's month-to-month with a 30-day guarantee. Tell us about your tool and we'll send an exact plan in a free proposal within one business day.

If installs keep landing and going quiet, or you can't tell which channel actually produces developers who keep using the tool, an agency usually pays for itself. We handle the docs-first site, paid and organic acquisition, and onboarding email so your team can stay heads-down on the product. If your funnel already converts on its own, keep that engine running.

It owns every channel that turns evaluators into activated, paying accounts. SearchPod builds your site and docs experience, runs high-intent Google Ads aimed at developers ready to try a tool, wins the comparison and "alternatives to" queries developers search while evaluating, and automates onboarding email — one team, one funnel.

Look for proof they understand this buyer: do they optimize for a working first run or just traffic, can they trace an install to activation and paid conversion, and do they know the difference between docs-as-marketing and a generic feature page? Then check ownership — your site, ad accounts, and data should stay in your name.

Paid campaigns usually produce the first installs within a few weeks. Rankings for comparison, tutorial, and "alternatives to" queries take months to build, then keep compounding. Onboarding email starts lifting your activation rate right away, so the funnel improves while organic catches up.

We run the whole funnel — site, paid acquisition, technical SEO, AI search, and lifecycle email — so nothing falls between vendors, and we're judged on activated, paying accounts, not raw install counts. Pricing is public, contracts are month-to-month, and your site, ad accounts, analytics, and developer data stay yours from day one.

Our pricing is public — the pricing page lists the real starting price for every service — and your plan is scoped to your product and pricing model. Tell us about your tool and we'll send exact pricing in a free proposal within one business day, no obligation.

On active, paying accounts — never a raw install count. We optimize the docs and onboarding flow for a working first run, then connect every install back to the campaign that produced it, so you can see your true CAC and which channel actually converts.

Yes. For open-source-led tools we build the site, docs, and content that turn GitHub and community traffic into installs. For commercial and enterprise tooling we drive high-intent demand and gated trial or team-plan requests. Most devtools companies run a hybrid, and we build the system around how developers actually evaluate.

Yes. Everything lives in accounts your company owns — site, brand assets, ad accounts, analytics, and developer data. We're month-to-month, and if you ever leave, it all simply stays where it is.

Yes. We work inside the stack you already use — your product analytics, HubSpot, Salesforce, or whatever you run — so installs, activation events, and pipeline flow into your existing tools and attribution stays clean from first click to paid.

Most devtools sites and docs experiences go live in about 2–4 weeks. The pace mostly depends on how fast we get your product details, code examples, and feedback — you'll have a clear timeline before we start.

We can shape the technical content, examples, and comparison pages that hold up when developers check your repo or read your docs after a launch or a mention — the groundwork that makes those moments convert instead of fizzle.