Developer Tools Marketing Agency Turn “how do I integrate” searches into signups & shipped integrations.

Three services, three ways we charge. Google Ads management costs 10% of what you spend on ads each month, with a $600/month floor — we don't mark up your ad spend, so every dollar above our fee goes straight into your Google account. SEO work is priced per page: $50/page/month, with a 10-page minimum to start. A new website or docs site is a one-time build, priced across eight packages that run $1,500 to $20,000+ depending on scope — the full list is on /websites. There's no setup charge, no lock-in contract, and a 30-day guarantee: if it's not working, you don't pay for that month. Send us details on your API or product and you'll have an exact number back within one business day.

Only if something specific is broken. Common signs: your quickstart gets traffic but few people ever generate a working key, you can't tell whether a signup came from a Google ad, a Hacker News post, or a Stack Overflow answer, or your onboarding emails don't exist past a single welcome message. That's the work we take on — the site, the ad accounts, the SEO, and the lifecycle emails — so your engineering team keeps shipping the product instead of writing landing pages. If none of that is broken for you, there's no reason to hire anyone.

SearchPod runs the full stack behind your signup funnel: the marketing site and docs experience, the Google Ads campaigns targeting engineers who are ready to integrate, the SEO and content that rank your tutorial and comparison pages, and the onboarding emails that carry a new signup to their first production call. One invoice, one team, and every piece reports back to the same signup and revenue numbers.

Ask them to explain your funnel back to you: can they tell the difference between a signup and an activated account, do they track a developer from ad click through to their first successful API call, and have they actually shipped a docs site before, not just a marketing homepage? Then check the fine print — you should hold the login to your own site, your own Google Ads account, and your own analytics, no matter who you hire.

Google Ads is the fastest lever — expect your first signups within two to three weeks of launch. Ranking for integration and “alternatives to” searches is slower: figure a few months before you see consistent organic traffic, and it keeps growing from there as the content ages. Onboarding email is the quickest win of all, since it starts working on your very next signup — often lifting activation before the ad and SEO numbers even settle.

Most agencies get paid on traffic or ad spend, so that's what they optimize for. We get judged on signups that actually activate, so that's what we build toward — the docs, the campaigns, and the emails all point at the same number. Our pricing is posted on the site instead of hidden behind a sales call, contracts run month-to-month, and your site, ad accounts, and developer data live in accounts you control from the first day.

There's no hidden tier — every starting price is posted on /pricing, and we scope your plan from there based on how many pages your docs need and what your ad budget looks like. Give us the shape of your product and pricing model, and you'll have real numbers in a proposal within one business day, with nothing owed just for asking.

Activated accounts, every time. Raw traffic numbers are easy to inflate and don't pay anyone's salary. We tune the docs and signup flow toward getting a developer to a working API call, then trace each of those calls back to the ad, the search result, or the email that started it — so you know your actual cost per paying account, not just your cost per click.

Yes, and the playbook differs by model. If your core product is open-source, we build the docs, README, and content that convert GitHub stars and community mentions into signups for your paid tier. If you're closed-source or enterprise-only, we run higher-intent campaigns aimed at demo requests and gated trials, since there's no public repo doing top-of-funnel work for you. Plenty of developer tools companies mix both models, and we shape the funnel around whichever one actually drives your signups.

Yes, completely. Your site, your brand assets, your Google Ads account, your analytics, and your customer data all sit in accounts registered to your company, not ours. We work month-to-month, so if you ever decide to leave, nothing gets migrated or handed over — it's already yours, and it just stays put.

Yes. We plug into whatever you're already running — Amplitude, Mixpanel, HubSpot, Salesforce, a homegrown events pipeline, whatever it is — so signup and activation events land where your team already looks for them, and you can trace a paying account back to first click without exporting a single spreadsheet.

Two to four weeks is typical for a site and docs experience, start to finish. What actually moves that number is how quickly you can hand over product specifics, working code samples, and feedback on drafts — slow turnaround on your end is the main thing that pushes a launch past a month. You'll get a specific timeline once we see the scope.

Yes. We write the launch posts, the README sections, and the comparison pages that need to hold up the moment someone actually opens your repo after seeing you on Hacker News or Product Hunt — because a good launch thread sends real traffic, and a thin README or a stale changelog is what makes that traffic bounce.