Turn migration searches into signups & paying teams.

Google Ads management runs 10% of your ad budget with a $600/month minimum, and none of your ad spend is marked up — the full budget goes straight to Google. SEO starts at $50 per page, with a 10-page minimum each month. A custom website is a one-time cost across eight packages from $1,500 to $20,000+ depending on scope (see /websites for the full breakdown). There's no setup fee, plans are month-to-month, and a 30-day guarantee means you're not on the hook if it doesn't work out. Tell us about your platform and we'll send an exact plan in a free proposal within one business day.

If free-tier signups keep landing on your docs and never migrate a real pipeline, or you can't tell which channel actually produces teams that convert, an agency usually pays for itself. We handle the docs-first site, paid and organic acquisition, and onboarding email so your team can stay heads-down on the product. If your funnel already converts on its own, keep that engine running.

It owns every channel that turns evaluators into paying, expanding teams. SearchPod builds your site and docs experience, runs high-intent Google Ads aimed at engineers ready to migrate, wins the comparison and migration-guide queries platform teams search while evaluating, and automates onboarding email — one team, one funnel.

Look for proof they understand this buyer: do they optimize for a connected, working pipeline or just traffic, can they trace a signup to activation and paid conversion, and do they know why switching CI/CD or infrastructure tooling is a harder decision than picking a generic SaaS app? Then check ownership — your site, ad accounts, and data should stay in your name.

Paid campaigns usually produce the first signups within a few weeks. Rankings for comparison, migration, and “alternatives to” queries take months to build, then keep compounding. Onboarding email starts lifting your free-to-paid rate right away, so the funnel improves while organic catches up.

We run the whole funnel — site, paid acquisition, technical SEO, AI search, and lifecycle email — so nothing falls between vendors, and we're judged on signups and activation, not raw traffic. Pricing is public, contracts are month-to-month, and your site, ad accounts, analytics, and pipeline data stay yours from day one.

Our pricing is public — the pricing page lists the real starting price for every service — and your plan is scoped to your platform and pricing model. Tell us about your tool and we'll send exact pricing in a free proposal within one business day, no obligation.

On paying, expanding teams — never vanity traffic. We optimize the docs and signup flow for a working first pipeline, then connect every signup back to the campaign that produced it, so you can see your true CAC and which channel actually converts.

Yes. For open-source-led products we build the site, docs, and content that turn GitHub and community traffic into signups. For closed-source and enterprise platforms we drive high-intent demand and gated trial or demo requests. Most DevOps tooling companies run a hybrid, and we build the system around how your teams actually evaluate.

Yes. Everything lives in accounts your company owns — site, brand assets, ad accounts, analytics, and pipeline data. We're month-to-month, and if you ever leave, it all simply stays where it is.

Yes — technical content is the core of DevOps tooling marketing. We build migration guides, integration tutorials, and honest comparison pages that hold up when a platform engineer actually reads them, plus the GitHub, Reddit, and community presence that earns trust before anyone talks to sales.

Most DevOps tooling sites and docs experiences go live in about 2–4 weeks. The pace mostly depends on how fast we get your product details, pipeline examples, and feedback — you'll have a clear timeline before we start.