Turn teacher searches into signups & paid licenses.

Our pricing is public and plain. Google Ads management is 10% of your ad budget with a $600/month minimum — and your budget goes to Google in full, with no markup from us. SEO is $50 per page, starting at 10 pages a month. Custom websites are eight one-time packages from $1,500 to $20,000+ (details at /websites). $0 setup, month to month, no contract, and we'll send exact pricing in a free proposal within one business day.

If free signups pile up without upgrading, cost per signup keeps climbing, or your growth still depends on conference booths and word of mouth, yes — closing one of those leaks usually covers the fee. We handle the landing pages, paid and organic acquisition, and onboarding email so your team can stay on the product. If signups are already growing and converting on their own, keep that engine running.

It owns every channel that turns free teacher accounts into paid, renewing school customers. SearchPod builds your site and landing pages, runs high-intent Google and Meta campaigns aimed at teachers and buyers, wins the comparison and AI-search queries they use to shortlist tools, and automates onboarding and upgrade email — one team, one pipeline.

Look for proof they understand this category: do they optimize for signups and upgrades or just clicks, can they trace a free account to a paid license, and do they know a teacher usually can't sign a purchase order alone? Then check ownership — your site, ad accounts, and data should stay in your name. Ask any candidate how they'd turn a grassroots fan into a school-wide sale; a vague answer tells you everything.

Paid campaigns usually produce the first free signups within a few weeks. Rankings for category and “best [tool] for [grade/subject]” queries take months to build, then keep compounding — and any purchase that depends on a school budget still runs on that school's own calendar, not a sprint. Lifecycle email starts lifting your free-to-paid rate from week one, so revenue grows while organic catches up.

We run the whole funnel — site, paid acquisition, SEO, AI search, and lifecycle email — so nothing falls between vendors, and we're judged on signups, upgrades, and renewed licenses, not traffic. Pricing is public, contracts are month to month, and your site, ad accounts, analytics, and customer data stay yours from day one.

On signups, upgrades, and paying schools — never vanity traffic. We optimize landing pages and CTAs for free-account creation, then connect every signup back to the campaign that produced it, so you can see your true cost per teacher and which channel actually produces upgrades.

Yes — that gap is what most edtech SaaS marketing misses. We build the onboarding and activation email that gets a teacher to a real result fast, plus the “bring this to your school” page or one-pager a fan can actually hand their principal, so the champion has something to point to when it's time to ask for budget.

We're not a compliance or legal service, but we know how much a clear privacy policy and security page matter to a teacher's IT department or a district reviewing a paid upgrade — so we make sure that information is easy to find and clearly presented across your site. Your own legal counsel should always sign off on the compliance claims themselves.

Yes. Everything lives in accounts your company owns — site, brand assets, ad accounts, analytics, and customer data. We're month to month, and if you ever leave, it all simply stays where it is.

Yes. We work inside the stack your product already supports — rostering standards, SSO, and LMS or SIS integrations — plus HubSpot or Salesforce for your own pipeline, so signups and upgrade requests flow into your systems and attribution stays clean from first click to signed license.

Most edtech SaaS sites and landing pages go live in about 2–4 weeks. The pace mostly depends on how fast we get your product story, screenshots, and feedback — you'll have a clear timeline before we start.