Education Lawyer Marketing Agency Answer before the appeal window closes.

Every number is posted here, not saved for a sales call. Google Ads management runs 10% of whatever you set as your monthly ad budget, with a $600/month floor as a flat fee — none of that is skimmed from the ad spend itself, so the full budget still buys clicks on Google. SEO is billed at $50 per page per month, starting at a 10-page minimum. A custom website is a one-time project priced between $1,500 and $20,000+ depending on scope (see /websites for the breakdown). There's no setup charge and no contract to sign — request a proposal and expect real numbers back within one business day.

A useful test: are consult slots sitting open most weeks, is your ad spend not converting into signed cases, and could you actually name which channel brought in your last few clients? If any of those trip you up, an agency is worth the cost. We take the site, the compliant ad campaigns, the local rankings, and the review requests off your plate so your time goes to hearing prep instead of a marketing dashboard. If your calendar's already full with the right kind of cases, you probably don't need one yet.

It covers everything between a parent's first search and a signed retainer — building and hosting the website, writing and running bar-compliant Google Ads, doing the SEO work that gets your firm into the map pack, optimizing for AI-search tools, and setting up the review requests and follow-up messages that keep a case from going cold. One team handles the whole chain and is accountable for how it performs.

Ask whether they can tell a suspension hearing apart from a Title IX complaint, or if they're recycling the same playbook they use for a plumber. Ask if they can show you, case by case, which ad or page produced a signed retainer — not just a form fill. And ask what happens to your website, ad accounts, and client data if you leave. An agency that can't answer all three cleanly isn't the right fit for a law firm.

Google Ads is the quick lane — campaigns can be live and generating calls within a couple of weeks, which matters when an appeal window or an OCR filing deadline is already running. SEO rankings typically take 3 to 4 months to build, with leads following behind that, usually 6 to 8 months before they're a steady source of inquiries on their own. Firms that start both at once get cases sooner now and pay less per case once the organic side catches up.

Most agencies treat legal marketing as one script with the practice area swapped out. We build the site, the ads, the SEO, and the review pipeline to connect to each other — the ad tracking feeds the intake follow-up, the reviews feed the local rankings — so there's one team accountable for the whole thing, not five vendors that don't talk. Pricing sits on this page instead of behind a call, there's no contract, and you walk away with the website, the ad accounts, and every client record if this isn't a fit.

That's the only number that matters to us. A form fill that never gets a callback is worth nothing to a firm, so we track every inquiry through to whether it turned into a retainer — not just whether someone typed their name into a box — and that's what decides where next month's ad spend goes.

Yes. Advertising for discipline, Title IX, and civil-rights matters follows the same bar rules as any other legal marketing — no promises about how a hearing or complaint will turn out, no misleading claims, and testimonials handled the way the rules require. Every ad, page, and review request already builds those limits in, rather than getting checked after the fact.

You will. Every call and form gets tagged to the exact ad and keyword that produced it, so you can pull your real cost per signed case at any time, split out by matter type — a discipline hearing, a Title IX complaint, a bullying claim, or a records dispute.

Yes. Call tracking and web forms plug into whatever intake system your office runs day to day — Clio, MyCase, Lawmatics, or anything else — so a new inquiry about a suspension or a Title IX complaint lands where your staff is already looking, not in a separate inbox nobody remembers to check.

Every part of it. The site, the domain, the ad accounts, and each piece of client data are registered to your firm, not to us. Nothing lives on a platform only we can touch — if you ever leave, everything goes with you.

Most school-law sites — with pages for discipline hearings, Title IX complaints, bullying claims, FERPA disputes, and private- or charter-school matters — go live in about 2 to 4 weeks. What speeds it up or slows it down mostly comes down to how quickly attorney bios, matter details, and feedback on drafts come back from your office.