Google Ads for Real Estate Agents
Google Ads for Real Estate Agents who want their own leads, not a shared portal lead.
Google Ads can put your name in front of sellers and buyers searching your farm area right now, in a market where portals sell the same lead to several agents. It cannot replace the follow-up that turns a search click into a signed listing.
- 10% of ad spend, never a markup
- $600 a month minimum
- 30-day guarantee, cancel anytime
Campaigns built for agents
Buyer and seller leads that are yours alone.
Search: seller and listing queries
“Sell my house fast [city]”, “home value [neighborhood]” and “realtor near me” are seller-side searches worth chasing hard, since one listing can generate buyer leads, sign calls and referrals on its own.
Local Services Ads, where you qualify
Google lists “Real estate services” as an eligible Local Services Ads category. A verified listing runs alongside Search with a Google-backed badge, without sending your lead to three other agents at once.
Remarketing through a months-long cycle
Most buyers and sellers search for months before they act. Remarketing keeps your name and your listings in front of the people who visited your site, instead of losing them to the portal they check next.
Call-only for quick valuation requests
A homeowner who wants a rough value estimate often just wants to talk. Call-only ads route that search straight to your phone instead of a form they may never submit.
What Google Ads costs for real estate agents.
The category average, sourced
The 2026 search advertising benchmarks published by LocaliQ with WordStream for the Real Estate category list an average cost per click of $3.22, an average conversion rate of 3.70%, and an average cost per lead of $102.51.
What a $3,000 month buys
At $3.22 a click, a $3,000 budget buys roughly 932 clicks in a month. At a 3.70% average conversion rate, that works out to about 34 leads, some buyer, some seller, before any of your own follow-up.
Our fee on that budget
10% of ad spend is our fee, unless that number falls under $600 a month, in which case the $600 floor takes over. A $3,000 budget only produces $300 at 10%, so the floor applies here, and what you pay Google stays exactly what Google charges.
Fair housing rules shape the ad, not just the listing
Fair housing advertising rules limit how listing ads can target and word themselves, on Google the same as anywhere else, so ad copy and audience settings get built around that from the start, not bolted on after a complaint.
How we set up Google Ads for an agent or team.
01
Tracking before spend
Call tracking and lead-form tracking go live before your first dollar reaches Google, splitting buyer leads from seller leads from day one instead of dumping both into one pile.
02
A landing page for sellers, a separate one for buyers
A seller wants a value estimate; a buyer wants listings. Each gets its own page, since a single “contact us” form loses both.
03
Negatives and search terms, every week
We review the search terms actually triggering your ads every week, adding negatives for out-of-area cities, other agents’ names and rental searches, and we track every call back to the keyword behind it.
Real estate agent Google Ads FAQ.
Most individual agents start between $1,500 and $3,000 a month, and teams with more listings often go higher. We size the number to your farm area and listing volume in your proposal, not a flat rule.
It is worth it if you want leads that are yours alone, not shared with three other agents on a portal. It will not replace referrals and reviews, which still carry most of the trust in this business.
Search on seller and listing terms carries the most weight, since a listing lead is worth more than a single buyer lead. Local Services Ads and remarketing support it, and call-only ads catch sellers who just want to talk.
Search campaigns can generate clicks and form fills within the first one to two weeks. Turning those into signed listings and closings takes longer, since the buyer and seller cycle runs months, not days.
Whichever is bigger, 10% of your ad spend or a $600 a month floor, is what you pay us, and Google is billed separately with no markup added. Our 30-day guarantee means an unsatisfying first month costs you nothing in management fees.
See what Google Ads could bring your listings pipeline.
Tell us your farm area and current listing volume. Expect a real budget number and a projected lead range back from us within one business day.