Health IT SaaS Marketing Turn CIO research into demo requests that turn into system-wide rollouts.

Pricing is public — nothing changes based on your funding stage or hospital pipeline. Google Ads management costs 10% of your monthly ad budget, with a $600/month floor, and your full budget goes to Google — we don't add a markup. SEO runs $50 per page per month, minimum 10 pages. A custom website is one of eight one-time packages between $1,500 and $20,000+ (see /websites). No setup fee, no contract, and you'll have exact numbers in a free proposal within one business day.

If your CAC keeps rising, a pilot department loves the platform but the hospital never signs off system-wide, or your pipeline still runs on founder relationships from HIMSS and ViVE hallway conversations, yes — fixing one of those usually covers what we charge. We run the landing pages, paid and organic acquisition, and lifecycle email, so your team can stay focused on the product and the next EHR integration. If demos and pilots are already converting well, keep doing what's working.

It runs every channel that turns a CIO's evaluation into a signed contract. SearchPod builds your site and landing pages, runs Google and LinkedIn campaigns aimed at the people who actually approve a hospital IT purchase, ranks you for the interoperability and comparison searches your buyers run, and automates the onboarding email that carries a pilot toward a hospital-wide rollout.

Ask what they optimize for — demo requests and pilot approvals, or raw click volume. Ask if they can show you which campaign actually produced the CIO who requested a demo, not just a report full of impressions. Ask if they understand what a CISO's security questionnaire actually asks for before they promise you'll pass one. Then confirm ownership: your website, ad accounts, and analytics need to stay registered to your company, not the agency's.

Paid campaigns typically start putting demo requests on the calendar within a few weeks. Rankings for interoperability and comparison queries take 3–4 months to build, then keep compounding. Because hospital procurement moves through a security review and clinical sign-off, a full pipeline of qualified leads is more realistic in the 6–8 month range — lifecycle email is what keeps a pilot moving during that stretch instead of going quiet.

We're the only team touching your site, paid acquisition, SEO, AI search, and lifecycle email, so a security review never stalls waiting on a different vendor to respond. We measure ourselves on demo requests and system-wide rollouts, not traffic charts. Pricing is public, you're never locked into a contract, and your site, ad accounts, analytics, and lead data are registered in your company's name from the first day. If your first 30 days don't deliver, you don't pay for them.

No — the price list on our pricing page is the same one every health IT company sees, whether you're a two-person startup or a platform already live in a dozen hospitals. What changes is scope: page count, ad budget, and which channels you actually need. Send us your platform details and current pipeline, and we'll turn around exact numbers within one business day.

Demos and pilot approvals — a traffic chart doesn't get a CIO to sign anything. We build every landing page and CTA around getting a demo request scheduled, then tie each one back to the exact campaign and keyword that produced it, so you always know your real CAC by channel instead of guessing from a pageview count.

Yes. A health system buys through a long, committee-based RFP with a formal security review and clinical sign-off; a smaller physician practice group usually decides faster, with a CIO-equivalent and maybe one clinical lead making the call. We write the content and build the campaigns around whichever one is actually reading them.

We keep every claim inside what your platform can actually prove — no PHI ever ends up in an ad pixel or a web form, and your HIPAA posture and Epic, Oracle Health, or MEDITECH interoperability get described the way a CISO would actually verify them, not the way a marketer would like to phrase them. We're not a compliance or legal team, though — any HIPAA, HITRUST, or security-certification claim still needs sign-off from yours.

Yes. Your website, brand assets, ad accounts, analytics dashboards, and lead data all sit in accounts registered to your company, not ours. There's no contract locking you in — leave whenever you want, and everything stays exactly where it already lives.

Most health IT sites and landing pages are ready to launch in 2–4 weeks. What speeds that up or slows it down is how fast you can hand over product screenshots, your interoperability story, and one round of feedback — we'll give you a real date once we have those.