Platforms / HubSpot
A HubSpot marketing agency that feeds your deals back to your ads.
HubSpot can follow a person from their first website visit to a signed deal. Most portals only use part of that path. Forms land as contacts, deals move in a pipeline, and Google Ads never hears which leads became customers. We connect the pieces so your ad spend chases the leads your sales team actually closes.
- Ads at 10% of budget, never marked up
- No setup fee or contract
- Your plan in one business day
What changes when HubSpot runs your marketing
Four HubSpot settings that decide whether your reports are true.
Tracking code and forms
The HubSpot tracking code records page views and ties them to a contact once they fill in a form. HubSpot forms set the original source property on their own. Forms built elsewhere, like on WordPress, can be captured with HubSpot's non-HubSpot forms setting or an integration. We check that every form writes the right source and that no lead lands with source unknown.
Lifecycle stages to ad conversions
HubSpot's ads tool connects your Google Ads, Meta and LinkedIn accounts, and can send CRM events like a lifecycle stage change back to them as conversions. That lets Google Ads bid toward sales qualified leads or customers instead of every form fill. We define the stages with your sales team first, because the ads learn from whatever you call a good lead.
Workflows and lead scoring
Workflows route new leads, assign owners, send follow-ups and update properties. Which workflow and scoring features you get depends on your HubSpot hub and tier, so we check your subscription before we plan. We build the handful of workflows that save your team real time and skip the clever ones nobody maintains.
Consent and subscriptions
HubSpot has a built-in cookie consent banner and subscription types for marketing email. In Canada, CASL requires consent before commercial email. In the US, CAN-SPAM sets rules for unsubscribes and sender details. We set up forms and subscription types so each contact's consent is recorded and your emails stay legal in both countries.
What is easy in HubSpot, and what needs a workaround.
Easy: one record per person
Page views, form fills, emails, calls and deals sit on one contact timeline. When the setup is clean, you can answer a question most businesses cannot: which campaign brought in the customers who paid, not just the ones who filled in a form.
Workaround: tier limits
Some automation, custom reporting and attribution features only come with higher HubSpot tiers. We map what you need against what you pay for, and suggest a workaround or a plan change only when the gain is clear. We do not sell HubSpot seats or earn from your subscription.
Workaround: marketing contacts
HubSpot bills marketing features by the number of marketing contacts. Old imports and cold lists can quietly push up your bill. We help you set which contacts are marketing contacts, so you pay for people you actually email.
Workaround: three sets of numbers
HubSpot, GA4 and Google Ads each count conversions their own way, with different windows and rules. They will never match exactly. We pick HubSpot's closed deals as the source of truth for revenue and use the others to steer spend.
How we start inside your HubSpot portal.
01
Portal audit
We review sources, lifecycle stages, forms, workflows and connected ad accounts, then list what is missing or broken.
02
Connect and clean
Forms, consent, lifecycle stages and ad conversion events are fixed and tested with a real lead from click to deal.
03
Run the campaigns
We manage Google Ads and other channels month to month, with reports built from your HubSpot deals.
HubSpot marketing questions.
For ads, our fee is 10% of what you spend on Google, never below $600 CAD or $450 USD monthly, and your spend passes through untouched. Written SEO pages run $50 CAD or $38 USD each once you take ten or more a month. HubSpot setup work is scoped in your free proposal. We charge no setup fee, ask for no contract, and back the first 30 days with our guarantee.
No. We do not hold a HubSpot partner badge, and we do not need one to work in your portal. You add us as users with the permissions we ask for. Everything we build stays in your account if we part ways.
Yes. HubSpot's ads tool can sync CRM events like lifecycle stage changes to Google Ads as conversions. We set up which events count, test them with a real lead, and re-check the link after either platform changes how it works.
Not necessarily. The tracking code works on WordPress, Webflow and most other sites. HubSpot's CMS makes sense when your team lives in HubSpot. If the CMS is costing more than it gives, moving the site while keeping the CRM is an option.
Yes, as part of a scoped plan. We write nurture sequences and newsletters, and set them up in HubSpot with the right subscription types. Email work is priced in your proposal, since the volume differs a lot between businesses.
Let your CRM teach your ads.
Tell us your HubSpot tier and ad budget. We will review how leads flow from click to deal and send a written plan within one business day.