Salesforce to Google Ads
Salesforce opportunities, reported back to Google Ads.
A B2B sales cycle can run for months after the click that started it. We build the bridge between an Opportunity marked Closed Won in Salesforce and a conversion Google Ads can actually bid on.
- 10% of ad budget, $600 a month minimum
- No contracts, month to month
- Free proposal within one business day
The workflow
What connects a Salesforce win to a Google Ads bid.
The identity match
The click identifier Google Ads uses for offline conversion import usually only stays valid for a limited window Google sets. A Salesforce deal that takes two or three months to close will often outlive it, so we plan for a hashed email or phone match, Google's enhanced conversions for leads feature, as the primary path, with the click identifier as a bonus when it is still fresh.
Where the data enters
Salesforce does not ship a built in Google Ads connector out of the box the way some marketing tools do. In most accounts we bridge it with a scheduled export, a Flow that calls a webhook, or a general connector like Zapier or Make, feeding Google Ads' offline conversion import on a set schedule.
The stage that fires
We agree with your sales team on one Opportunity stage, almost always Closed Won, as the trigger. Everything earlier in the pipeline, demos, proposals, verbal commitments, stays out of the feed so Google Ads only learns from real revenue.
The field map
Amount, close date, and the original campaign or lead source fields on the Opportunity need to line up cleanly with what Google Ads expects for value and conversion time. We document the exact field names we used, since Salesforce orgs are customized differently account to account. A renamed standard field or a custom object bolted onto Opportunities is common enough that we check field by field rather than assume a default layout.
What we check before your pipeline depends on it.
Built for your actual sales cycle
A 45 day sales cycle and a 9 month enterprise cycle need different identity strategies. We look at your historical Opportunity data first and design around the cycle you actually have, not a generic template.
No double counting
If an Opportunity gets reopened or its close date gets pushed, a naive sync can report the same win twice. We build the export logic to send each Opportunity once, on the date it actually closed, and we keep a log of what was already sent so a re-run of the export cannot accidentally duplicate a record.
Consent aware matching
Enhanced conversions for leads sends hashed personal data to Google. We build the match using consent signals you already collect, and we will tell you plainly if your current Salesforce setup is not ready for it.
Re-tested after platform changes
Salesforce ships its own release updates on its own calendar, and Google Ads adjusts its import requirements on a separate one. Whenever either party changes something, a handful of records get run through the pipeline again so we can see whether the numbers still line up.
How we build it.
01
Audit your Opportunity data
We begin by reviewing how your pipeline stages are configured, which fields already capture campaign source, and roughly how long a typical deal takes to move from first click to Closed Won.
02
Build and test the export
Next comes the export path itself, whether that means a scheduled job, a Flow, or a connector, tried against a set of real Opportunities until Google Ads shows a clean, correctly matched conversion on the other end.
03
Document and hand off
You then get a written summary covering every field involved, the stage that triggers a conversion, and the first place to look if a report ever comes back looking wrong.
Salesforce and Google Ads offline conversions, answered.
It helps, but is not required. We can usually work from a read only user plus a short call with whoever manages your Opportunity fields, and we scope any custom Apex work separately if your org needs it.
That is the normal case for B2B, not the exception. We lean on enhanced conversions for leads, matching a hashed email or phone number from the closed Opportunity instead of the original click identifier.
Yes. Most Salesforce orgs have renamed or added stages. We map to whatever stage your team already treats as a real close, rather than asking you to change how you sell.
We push a small batch of test Opportunities first and check them against what actually appears in your Google Ads account before turning on the full feed, so nothing goes live unverified.
We are upfront that connectors and field requirements shift on both sides over time, and neither company asks our permission first. Following any platform update, we run records through again before trusting the mapping, and we will say directly if a change calls for a rebuild rather than a quick fix.
Find out what your Opportunity pipeline is worth to Google Ads.
Tell us how your Opportunity pipeline is set up and how long a typical deal takes to close. A free proposal comes back within one business day, spelling out the exact build for your org.