Turn more searches into new insurance defense assignments.

Our pricing is public and plain. Google Ads management is 10% of your ad budget with a $600/month minimum — and your budget goes to Google in full, with no markup from us. SEO is $50 per page, starting at 10 pages a month. Custom websites are eight one-time packages from $1,500 to $20,000+ (details at /websites). $0 setup, month to month, no contract. Tell us about your firm and we'll send exact numbers in a free proposal within one business day.

If your pipeline depends on one or two claims contacts, if you can't tell which page or search brought in last month's new files, or if you're missing panel reviews you should be part of, a system built for this niche pays for itself. Already at capacity through referrals and existing panels? You may not need one yet.

It runs the channels claims and litigation managers use to research defense counsel — your website, Google Ads, SEO, AI search, email, and online reputation. SearchPod runs them as one system and tracks every call and form, so you know exactly what brings in new assignments.

The buyer is completely different. A plaintiff's firm markets to injured people searching in a moment of crisis; an insurance defense firm markets to claims adjusters, litigation managers, and risk managers making a professional vendor decision, often while scoping a new file or a panel review. The site and copy need to lead with trial record, litigation-guideline compliance, and coverage area, not urgency and sympathy — we build your marketing around that difference instead of reusing an injury-firm playbook.

We can't guarantee a panel spot — that decision belongs to the carrier or TPA. What we do is make sure your credentials, trial record, litigation-guideline compliance, and coverage area are easy to find and verify online, so your firm looks ready the moment a panel review or RFP comes up.

Pick one that understands how defense counsel actually gets hired: content and ads built around claims and litigation managers, not injured claimants, tracking tied to signed engagements, and you keeping ownership of your site, ad accounts, and data. Skip generalists who write the same injury-firm page for both sides of the bar.

Google Ads can put your firm in front of a claims contact searching for counsel within weeks. SEO, AI search, and reputation build more slowly and compound over months as your credentials and coverage area become easier to find. Running both together from day one is the fastest, most stable path to steady assignments.

One team runs your website, Google Ads, SEO, AI search, email, and online reputation together instead of five vendors who don't talk. Our pricing is public, setup is $0, everything is month to month with no contract, and if you're not happy with your first 30 days, you don't pay.

Yes — that's the whole point of building this campaign correctly. Every ad, headline, and page is written for the professional buyer scoping defense counsel, so the calls and forms you get come from claims departments and risk managers, not people searching for a plaintiff's attorney.

Yes. Call, form, and conversion tracking go live on day one, so you can see your cost per new assignment — and whether auto liability, general liability, premises, or workers' comp searches bring your most valuable work.

Yes. Your forms, call tracking, and campaigns plug into your intake process or practice management system — Clio, or similar — so a new inquiry lands where your team can respond fast.

100%. Your website, brand assets, ad accounts, and client data stay yours — no proprietary platforms, no lock-in. If we ever part ways, everything leaves with your firm.

Most insurance defense sites — with practice-area pages by line and clear state coverage — launch in about 2–4 weeks, depending on scope and how fast content and feedback come back. You get a clear timeline up front and updates at every stage.