International Trade Lawyer Client Growth
Turn more searches into new clients.
One team runs your website, ads, SEO, AI search, follow-up and reviews.
- Ads aimed at export-license, customs-audit, and sanctions searches
- A site that makes your practice areas easy to understand
- Every call and form traced to a new client
Prefer to talk? (519) 930-8818 — a strategist, not a sales script.
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High-intent search
“Export control lawyer”
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New client inquiry
Call, form or online booking
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Consultation booked
Added to the intake calendar
One team. One growth system.
- Website
- Ads
- SEO
- AI Search
- Follow-up
- Reviews
- the metric we optimize for, not just leads
- New clients the metric we optimize for, not just leads We track every inquiry through to a signed engagement — not just clicks — so you know what your marketing actually produces.
- steadier when paired with a search presence
- Referrals steadier when paired with a search presence Customs brokers, freight forwarders, and other firms send work — we make sure you're also found by the compliance officers searching on their own.
- for your site, ads, SEO, AIO, email & reviews
- 1 partner for your site, ads, SEO, AIO, email & reviews No juggling five vendors who don't talk to each other.
Every practice is different — results vary by market, practice mix, and competition.
Why Growth Stalls
Why international trade law intake calendars run dry.
Great trade counsel doesn't fill next month's consult calendar on its own. Here are the four leaks we plug.
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Clients don't search for a trade lawyer until a shipment is held or a letter arrives
Most searches start with a CBP hold, a BIS or OFAC inquiry letter, or a merger that needs an export-control review fast.
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You're one of a handful of firms that actually do this work — and most of them outrank you online
Export control and customs counsel is a small, specialized field.
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Referrals from customs brokers, freight forwarders, and other firms are steady but slow
A strong referral network is valuable, but it can't be scheduled.
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A compliance officer's inquiry goes cold while you're heads-down on a disclosure filing
A message from a general counsel or import/export manager often waits days for a reply — by then they've called the next firm on their short list.
Your growth engine
More new clients, from five channels working as one.
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Custom Website
Built to explain clearly
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Google Ads
Clients ready to hire
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SEO
Found for the right searches
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AI Search
Named by AI answers
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Email Marketing
Keeps clients returning
More new clients
Google Ads · PPC
Google Ads for international trade law firms. Be the first name they call — today.
Campaigns for export licensing, ITAR/EAR compliance, customs classification, and OFAC sanctions searches.
- Campaigns built around your biggest practice areas
- Landing pages that explain your services and book calls
- Every call tied to the ad and keyword that earned it
Sponsored
www.yourtradelawfirm.com
Export Control & Customs Attorney · Free Consultation
Export licensing, ITAR/EAR compliance, customs audits, and OFAC sanctions counsel for exporters and importers. Free initial consultation. Get clear answers before your next filing or shipment.
- Export Licensing
- Customs Audits
- OFAC Compliance
Call (312) 555-0142
www.competitor-tradelaw.com
International Trade & Customs Counsel
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Hartwell Trade & Customs Group
You5.0 5.0 out of 5 stars, · 31
“They walked our team through a BIS voluntary disclosure without a single surprise.”
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Brennan & Cole International Trade Counsel
4.9 4.9 out of 5 stars, · 42
“Clear, fast answers when a shipment got held at the port. They knew exactly what to do next.”
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Sterling Export & Customs Law
5.0 5.0 out of 5 stars, · 26
“Our go-to counsel for every export license review since we started working with them.”
SEO
Search engine optimization. Own the search results, not just your city.
When a compliance officer types “export control lawyer,” the results decide who gets the call.
- Rankings for export-license, customs-audit, and sanctions searches
- Pages for every practice area and regulator you work with
- Reviews and citations that build trust beyond your home city
High-Intent Visibility
The searches that decide who a compliance officer calls.
A held shipment, a BIS or OFAC inquiry letter, a CBP audit finding, or a deal that needs export-control due diligence usually starts with a search or a quiet question to an AI assistant.
Page one of Google & Bing
Keywords we build your site, ads, and pages to win when a client is ready to hire.
- international trade lawyer
- export control lawyer
- ITAR compliance attorney
- EAR export lawyer
- customs attorney
- OFAC sanctions lawyer
- voluntary self-disclosure attorney
- customs audit lawyer
- denied party screening attorney
- antidumping duty lawyer
Google Search · Bing Search
Recommended by AI search
AI-search optimization (AIO) so assistants name your firm when someone asks who to hire.
- “Who's the best export control lawyer for an ITAR issue?”
- “Recommend a law firm for a BIS voluntary self-disclosure.”
- “Where can I find a lawyer to help with a CBP customs audit?”
- “Find a law firm that handles OFAC sanctions compliance.”
- “Best international trade attorney with export licensing experience?”
Google Gemini · ChatGPT · Claude (Anthropic) · Google AI Overviews · Perplexity
Sample searches shown for illustration; the exact terms we target are scoped to your practice areas, market, and competition. Rankings and AI visibility vary and compound over time.
Email Marketing
Email marketing for international trade law firms. Be the firm they call for the next filing.
Exporters and importers need trade counsel more than once — a license this year, an audit next year, a disclosure after that. Steady, useful follow-up keeps your firm the one they call every time.
- Follow-up that keeps new leads engaged until they're ready
- Consultation reminders that cut no-shows
- Check-ins that bring back past clients for the next matter
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Your consultation is confirmed, Jordan
We're looking forward to speaking with you — here's what to expect.
Confirmation -
A quick update on your filing
Here's where things stand and what happens next.
Case Update -
How did we do?
Your feedback helps other exporters and importers find the right counsel.
Review Request
Proof, not promises
Track every call, consult, and dollar.
One dashboard shows which ads, pages, and calls become new clients — and what each one cost you.
Lead & Client Tracking From first call to signed engagement
Every inquiry — website, search, ad, or phone — is captured, tagged to its source, and followed up automatically, so the compliance officer or general counsel who didn't hire you on day one isn't lost to a faster-responding firm.
Real-time source attribution
See which campaign or keyword produced each inquiry, so you fund what fills your calendar and cut what doesn't.
Automated follow-up
Prospects who don't book right away get useful, timely emails until they're ready — so no client slips through the cracks.
ROI Tracking Know your cost per new client
We tie every new client back to the campaign that produced them, so you know your true cost per new client — and which practice areas actually pay for the marketing.
True cost per new client
Ad spend, calls, forms, and new clients in one view — so you know what a new client costs and which way that number is moving.
Practice-area ROI
Export licensing, customs audits, and sanctions work are tracked separately, so you can see where your best clients really come from.
Call Analysis Catch every call that could become a client
Most clients call before they hire — and a missed call sends them straight to the next firm on their short list. We record and score every call so bookable callers never slip away.
Call recording & scoring
Every call is recorded and scored for booking outcome, so you can spot missed consults and coach your team with real conversations.
Missed-call recovery
An unanswered call triggers an instant text-back, so the caller hears from you before they dial the next firm.
Review Generation Proof for clients who check first
General counsel and compliance officers check a firm's reputation before they call. We ask satisfied clients at the right moment and monitor every platform, so your rating keeps compounding.
Automated review requests
When a matter wraps up, clients get one well-timed request for a Google review.
Reputation monitoring
New reviews across Google and the major sites land in one place, so you can reply fast and protect the name clients check first.
Our work
Six live sample sites. Yours gets a design all its own.
Samples from other niches
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Westbrook & Hayes LLP
Strategic counsel for complex matters · Legal
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Aspen Family Law
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Harbourlight Immigration Law
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Cornerstone Capital
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Crescent Loans
Funded in 24 hours · Finance
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Straight answers
Marketing for international trade lawyers, without the mystery
Google Ads runs 10% of your ad budget with a $600/month minimum, and none of your ad budget is marked up — the full amount goes straight to Google. SEO starts at $50 per page, with a 10-page minimum each month. A custom website is a one-time cost, with eight packages from $1,500 to $20,000+ depending on scope (see /websites for the full breakdown). There's no setup fee, and it's month-to-month with a 30-day guarantee. We'll send an exact plan in a free proposal within one business day.
If your growth depends entirely on referrals from customs brokers and other firms, or you can't tell which channel brought in last month's new clients, an agency pays for itself. We build the site, ads, SEO, and follow-up that bring in exporters, importers, and manufacturers who need trade counsel — so you spend your time on filings and audits, not marketing. If referrals already keep you at capacity, you may not need one yet.
It handles every channel that brings in new trade-law clients. SearchPod builds your site and brand, runs Google Ads, wins search and AI search visibility, and automates follow-up and reviews — one connected system feeding your consult calendar, with one team accountable for all of it.
Pick one that understands the practice: tracking that ties every new client to its source, and you keeping ownership of your site, ad accounts, and data. Skip generalists who treat a trade practice like any local business and lock you into their platform. Ask how they prove ROI in new clients, not leads.
Google Ads can bring in consultation requests within the first few weeks — useful when a client is facing a customs hold or a filing deadline that can't wait. SEO, AI search, and reviews build over 3–6 months into steady inquiries you don't pay per click for. Running both from day one is the fastest, most stable path.
Your website, ads, SEO, AI search, email, and reviews run as one connected system — not five vendors pointing fingers at each other. Pricing is public, with no hidden markup on ad spend and no setup fee. Month-to-month, no lock-in, and you own your site, ad accounts, and client data.
Yes — a form fill isn't a client. We build the follow-up and reporting that show which campaigns actually produce signed engagements, so you invest in what grows the practice, not what fills an inbox.
Yes. We can build campaigns and pages around export licensing and ITAR/EAR compliance, customs classification and CBP audits, or OFAC sanctions and denied-party screening — whichever mix of matters you want to grow, and we can run more than one at once.
Yes. From day one, every call and form is tracked to its source, so you know your true cost per new client — and whether export licensing, customs audits, or sanctions compliance brings your most valuable clients.
Yes. Your forms, call tracking, and campaigns plug into your intake process or practice-management software — Clio or similar — so every inquiry lands where your team can respond fast.
100%. Your website, brand assets, ad accounts, and client data stay yours — no proprietary platforms, no lock-in. If we ever part ways, everything leaves with your firm.
Most international trade law sites — with pages for export licensing, customs compliance, and sanctions work — launch in about 2–4 weeks, depending on scope and how fast content and feedback come back. You get a clear timeline up front and updates at every stage.
Free Proposal
Let's fill your consult calendar.
Tell us about your firm and we'll send a custom plan within one business day — $0 setup, month-to-month, 30-day guarantee.
- A plan built on our public pricing
- Free audit of your site & search visibility
- A specialist responds within one business day
Month-to-month. You own your website, your ad accounts, and your data — always. Or call (519) 930-8818.
Request your free proposal.
Tell us about your firm and we'll send a custom plan to fill your consult calendar — plus a free audit of your current site. $0 setup, no obligation.