International Trade Lawyer Marketing Agency Turn a held shipment into a booked consultation.
One team runs your site, ads, SEO, AI-search visibility, follow-up, and reviews.
- Campaigns built around export-license, CBP-audit, and denied-party-screening searches specifically, not a generic “trade lawyer” catch-all
- Site copy that walks through a prior disclosure or an ECCN classification call without legal jargon
- A straight line from the keyword, page, or ad that closed a client back to the dollars spent getting them there
Prefer to talk? (519) 930-8818 — a strategist, not a sales script.
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High-intent search
“Export control lawyer”
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New client inquiry
Call, form or online booking
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Consultation booked
Added to the intake calendar
Six channels. One accountable team.
- Website
- Ads
- SEO
- AI Search
- Follow-up
- Reviews
- not just inbound calls
- New clients not just inbound calls A call about a detained shipment isn't a win until there's a signed engagement letter behind it — that's the number we track and report, not form fills.
- steadier once search backs them up
- Referrals steadier once search backs them up NCBFAA and AAEI connections keep sending work — alongside that, we build a search presence that catches trade compliance managers and import directors looking on their own, no broker introduction required.
- running your site, ads, SEO, AIO, email & reviews
- 1 team running your site, ads, SEO, AIO, email & reviews Nobody's stitching together a web contractor, a PPC freelancer, and a review-request app that have never once compared notes on your firm.
Every firm's numbers come out differently, shaped by your market, how your matters split between licensing, audits, and disclosures, and how much of your pipeline already runs through brokers.
Why Growth Stalls
Why a strong compliance track record doesn't book next quarter's consults by itself.
Knowing the EAR and the ITAR cold doesn't put a new matter on the intake sheet on its own. Here's where those calls go missing instead.
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Nobody searches for a trade lawyer until a Form 28 lands or a container gets flagged at the port
The trigger is almost always a CBP Request for Information, a UFLPA Withhold Release Order, or a BIS or DDTC inquiry landing in an inbox that same afternoon.
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The shops that actually run ITAR, EAR, and customs-penalty work are a short list — and it isn't built from a Google search, until it is
Everyone already working inside export-controls compliance already knows the same six or seven firms.
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Customs brokers and freight forwarders refer work — but only when your name happens to come up
NCBFAA and AAEI relationships, plus the odd ICPA chapter contact, are worth protecting, and we're not trying to replace them.
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A compliance manager's email sits for three days while your team finishes a voluntary self-disclosure
By day three or four, a nervous import manager has usually already called the next name on their list.
Your growth engine
New engagements, powered by five parts of one growth engine.
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Custom Website
Turns an ECCN classification call into plain English
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Google Ads
Live the moment a shipment gets flagged
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SEO
Ranked for export-license and customs-audit searches
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AI Search
Named when a compliance manager asks an AI assistant
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Email Marketing
Keeps the next license renewal coming back to you
New matters on the calendar
Google Ads · PPC
Ads live the moment a shipment gets flagged. The first result when the CBP letter lands.
Campaigns built around export licensing, ITAR/EAR classification calls, CBP audit response, and OFAC or denied-party screening.
- Ad groups split by practice area — licensing, audits, sanctions — instead of one catch-all “trade lawyer” campaign
- Landing pages matched to the specific filing or audit type someone actually typed in
- Every call and form tied back to the keyword and ad that produced it
Sponsored
www.yourtradelawfirm.com
Export Control & Customs Attorney | Licenses, Audits & Disclosures
Export licensing, ITAR/EAR classification calls, CBP audit response, and OFAC/BIS voluntary disclosures for exporters, importers, and manufacturers. A same-day reply when a filing deadline or shipment hold is already in motion.
- Export Licensing
- Customs Audits
- OFAC Compliance
Call (312) 555-0187
www.competitor-tradelaw.com
National Export Controls & Customs Practice
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Harrow Trade & Customs Counsel
You5.0 5.0 out of 5 stars, · 21
“Got our BIS voluntary disclosure filed and closed before the next shipment left the dock.”
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Prescott Export Compliance Group
4.9 4.9 out of 5 stars, · 33
“Our container was flagged under a UFLPA hold on a Thursday — released by Tuesday.”
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Danvers International Trade Law
5.0 5.0 out of 5 stars, · 16
“The firm we call for every ECCN classification question since we started exporting.”
Organic Search
Ranking for searches you can't buy your way into. Visible nationally, not just near your own office.
A compliance manager typing “export control lawyer” into Google picks from whoever shows up on that first screen.
- A dedicated page for export licensing, one for customs audits, and one for sanctions work — not a single page trying to cover all three
- Citations and directory listings that carry weight even when the search comes from three states away
- A review trail that backs up your team's regulatory background, not just a star count
High-Intent Visibility
What sends a compliance manager to Google at 9pm.
A container flagged at the port, a BIS or OFAC inquiry letter, a CBP audit finding, or an acquisition that suddenly needs export-control sign-off before it closes.
Ranking on page one, when it counts
The terms our pages and ads are built around, matched to what a compliance manager actually types into the search bar.
- international trade lawyer
- export control lawyer
- ITAR compliance attorney
- EAR export lawyer
- customs penalty attorney
- OFAC sanctions lawyer
- voluntary self-disclosure attorney
- customs audit lawyer
- denied party screening attorney
- UFLPA detention attorney
Google Search · Bing Search
What AI assistants say when someone asks
The AIO work behind getting ChatGPT, Gemini, or Claude to name your firm when someone asks who handles this.
- “Who's the best export control attorney for an ITAR classification issue?”
- “Recommend a law firm to handle a BIS voluntary self-disclosure.”
- “Where can I find a lawyer to handle a CBP customs audit?”
- “Find a law firm experienced in OFAC sanctions and denied-party screening.”
- “Best international trade attorney with export licensing experience?”
Google Gemini · ChatGPT · Claude (Anthropic) · Google AI Overviews · Perplexity
This list is representative, not exhaustive — the actual mix depends on your practice areas, your market, and who else is chasing the same clients. Rankings and AI visibility both build over months, not overnight.
Email Marketing
Staying on the radar until the next filing. So the next license, audit, or disclosure comes back to you.
Exporters and importers rarely need a trade lawyer just once — a license this quarter, a CBP audit next year, a self-disclosure the year after.
- Sequences that keep an undecided compliance manager engaged without tipping into spam
- Reminders that keep a booked consult from turning into a no-show
- Check-ins timed to the ITAR renewal cycle and the annual AD/CVD review window, not sent at random
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Your consultation is confirmed, Jordan
Here's what we'll cover and what to bring.
Confirmation -
Where your filing stands
A quick status update and what happens next.
Filing Update -
How did we do?
One minute helps the next exporter find us.
Review Request
Proof, not promises
One dashboard for every call, click, and signed engagement.
Every call, click, and consult rolls into one place, so you can see exactly what turned into billable work and what didn't.
Lead & Client Tracking From the first form fill to the signed engagement
Calls, form fills, and site chats land in one place and get tagged by source automatically, so when a compliance manager is weighing two or three firms, yours is the one that replies first.
Real-time source attribution
Know which keyword, ad, or landing page actually produced each inquiry, and put next month's budget behind what's really filling the calendar.
Automated follow-up
A compliance manager who isn't ready to book yet still hears from your firm on a set schedule, instead of going quiet after a single auto-reply.
ROI Tracking The real cost behind each signed engagement
Every signed engagement traces back to whatever search term or ad set it in motion, turning cost-per-client from a guess into an actual number.
True cost per new client
Ad spend, calls, forms, and signed engagements sit in one view, so the true cost of a new client is always a real number, not an estimate.
Practice-area ROI
Licensing, audit defense, and sanctions work are each tracked on their own line, so it's obvious which one is actually producing your best clients.
Call Analysis A ringing phone that goes unanswered is a lost filing
A compliance manager usually calls before putting anything in writing, and a ring that goes unanswered just sends them to the next firm on that short list.
Call recording & scoring
Calls are recorded and scored against whether they booked, so you can hear exactly where a promising inquiry stalled out.
Missed-call recovery
A missed call triggers an instant text back, so the caller hears from your team before they've dialed the next number on their list.
Review Generation The background check that happens before anyone dials
A general counsel deciding on outside trade counsel looks up your firm before ever picking up the phone, often measuring your team against a former regulator's own résumé.
Automated review requests
One well-timed request goes out shortly after a matter closes — not a string of nudges that starts to feel intrusive.
Reputation monitoring
New reviews across every platform surface in one place, so you can respond fast and protect the name a general counsel searches first.
Our work
Six live sample sites. Yours gets a design all its own.
Samples from other niches
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Westbrook & Hayes LLP
Strategic counsel for complex matters · Legal
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Sterling Justice Law
No fee unless we win · Legal
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Aspen Family Law
Compassionate counsel for life's milestones · Legal
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Harbourlight Immigration Law
A clear path, step by step · Legal
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Cornerstone Capital
Fiduciary planning across generations · Finance
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Crescent Loans
Funded in 24 hours · Finance
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Straight answers
Marketing for international trade lawyers, without the mystery
Google Ads runs 10% of the monthly ad budget you set, with a $600/month floor built into the agreement and no markup added on top — whatever you commit to ad spend goes to Google, in full. SEO is priced per page at $50/page/month, with a 10-page minimum. A website is a one-time build, sold across eight packages from $1,500 to $20,000+ depending on scope (full breakdown at /websites). There's no setup fee, the arrangement is month-to-month, and a 30-day guarantee applies. Tell us about your practice and a specific figure comes back inside a business day.
If most matters still come from a broker's phone call or a former colleague's referral, marketing can look like an unnecessary line item — until a partner asks which channel actually paid for itself and there's no clean answer. We build the site, the ads, and the search presence that reach exporters and importers who've never touched your referral network, so the calendar keeps moving even in a slow referral month. A firm whose broker pipeline never runs dry can reasonably wait.
It runs the entire engine behind a new engagement: branding and web design, Google Ads, where you land organically and inside AI-generated answers, and the review requests and follow-up sent once a matter closes. One team answers for all of it, so nobody points at someone else when an inquiry goes quiet.
Ask for one real example — a specific new client, traced back to the exact page or ad that produced them. Then ask who keeps the site, the ad accounts, and the client list if the relationship ends; it has to be your firm, not the agency. Skip anyone who treats export-controls work like a high-volume consumer-intake practice, or wants your data locked inside a platform only they control.
A booked consultation can come out of ads inside the first couple of weeks — useful when a client's staring down a CBP response deadline. Organic rankings move on a slower clock: three to four months for the first real movement, six to eight before it's a source you can count on without paying per click. Running both together shortens that timeline the most.
One team handles the site, the ads, the SEO, the AI-search work, the email, and the reviews — not five vendors emailing each other about your account. Rates are posted publicly, ad spend carries no markup, and there's no setup fee. Nothing here locks you in; leave anytime and the site, the accounts, and the client records go with you.
Someone filling out a contact form is curious, not retained. What we track is the signed engagement letter at the end of that inquiry, and that's the number that shows up in your report — so spend follows what's actually landing clients, not what's padding a contact list.
Yes — export licensing and ITAR/EAR compliance, customs classification and CBP audit defense, and OFAC sanctions and denied-party screening each get their own campaign and landing page, so we can run one, two, or all three, matched to where you want the caseload to grow.
Source tracking starts on day one for every call and form, so the real cost of landing a new client is sitting right there in your report — along with whether export licensing, customs audits, or sanctions work is producing your strongest ones.
Yes. Call tracking and campaign data plug into whatever runs your intake today, Clio included, so a new inquiry reaches a real person before that same business day is over.
Completely. The website, the ad accounts, and every piece of client data belong to your firm — none of it lives inside a system only we can touch. Move to another agency whenever you want, and it all moves with you.
Most trade-law sites — export licensing, customs compliance, and sanctions pages included — go live in roughly 2-4 weeks. The pace comes down mostly to how quickly content gets drafted and how fast feedback comes back from your side. You'll get a timeline before anything starts and a check-in at each stage.
Free Proposal
Ready to see the plan?
A few details about your practice areas and filing volume gets you a written plan inside one business day — $0 setup, month-to-month, 30-day guarantee.
- Pricing pulled straight from our published rate card — nothing hidden
- A fast read on how your site and rankings stand today
- A specialist gets back to you within one business day
Month-to-month. You own your website, your ad accounts, and your data — always. Or call (519) 930-8818.
See a plan built for your practice.
Tell us how your matters split between licensing, audits, and disclosures — we'll come back within a business day with a specific website, ads, and SEO plan, plus a quick read on how your site performs today. $0 setup, no obligation.