Turn high-intent searches into trials & paying customers.

Our pricing is public and simple. Google Ads management is 10% of your ad budget with a $600-a-month minimum, and your full budget goes to media — no markup from us. SEO is $50 a page, starting at 10 pages a month. If you need a new site or trial/demo pages, custom websites are eight one-time packages from $1,500 to $20,000+ (see /websites for details). Setup is $0, everything is month-to-month with no contract, and a 30-day guarantee means if you're not happy, you don't pay. Tell us about your platform and we'll send exact pricing in a free proposal within one business day.

If trials aren't converting to paying customers, your CAC keeps climbing while buyers hesitate over a switch, or growth still depends on a handful of partner referrals, yes — closing one of those leaks usually covers the fee. We handle the site, paid and organic acquisition, and onboarding email so your team can stay on the product. If demand is already growing and converting on its own, keep that engine running.

It owns every channel that produces trials, demos, and paying customers. SearchPod builds your site and signup pages, runs high-intent Google plus LinkedIn ads aimed at HR and finance titles, wins the category, compliance, and comparison queries buyers use to shortlist a platform, and automates onboarding and expansion email — one team, one pipeline.

Look for proof they understand this buyer: do they optimize for trials and paying customers or just clicks, can they trace a trial through to CAC and LTV, and do they know the difference between selling self-serve SMB payroll and a sales-led, multi-state or multi-country deal? Then check ownership — your site, ad accounts, and data should stay in your name. Ask any candidate how they'd get a trust-sensitive HR buyer to start a trial; a vague answer tells you everything.

Paid campaigns usually produce the first trials and demo requests within a few weeks. Rankings for category and “alternatives to” queries take 3–6 months to build, then keep compounding. Because switching payroll providers means handing over tax IDs and bank details, expect trials to convert steadily rather than all at once — we track every one from first click to paying customer so you can see it happening.

We run the whole funnel — site, paid acquisition, SEO, AI search, and lifecycle email — so nothing falls between vendors, and we're judged on trials, demos, and paying customers, not traffic. Pricing is public, contracts are month-to-month, and your site, ad accounts, analytics, and customer data stay yours from day one.

Our pricing is public — the pricing page shows the real starting price for every service — and your plan is scoped to your product, price point, and sales motion. Tell us about your platform and we'll send exact pricing in a free proposal within one business day, no obligation.

On started trials, booked demos, and paying customers — never vanity traffic. We optimize landing pages and CTAs for signups, then connect every trial back to the campaign that produced it, so you can see your true CAC and your trial-to-paid rate by channel.

Yes. For self-serve SMB payroll we optimize the signup funnel — clear pricing, a fast setup flow, and onboarding that gets a first pay run done. For mid-market and enterprise platforms we drive demo requests and qualified pipeline with content that answers multi-state, multi-entity, and integration questions. Most payroll software runs a hybrid, and we build the system around how your buyers actually convert.

Yes. Everything lives in accounts your company owns — site, brand assets, ad accounts, analytics, and customer data. We're month-to-month, and if you ever leave, it all simply stays where it is.

Yes. We work inside the stack you already use — HubSpot, Salesforce, or another CRM, plus your product analytics — so trials and demo requests flow into your pipeline and attribution stays clean from first click to paying customer.

Most payroll software sites and signup pages go live in about 2–4 weeks. The pace mostly depends on how fast we get your product story, screenshots, and pricing — you'll have a clear timeline before we start.

Payroll software marketing is for the platform itself — a Gusto/Deel/Rippling-style vendor selling to businesses nationally or globally, with no “near me” searches or map pack. Payroll service marketing is for a local payroll bureau selling to nearby small businesses. This page is built for the software side: trial and demo funnels, comparison queries, and G2/Capterra visibility.