Performance Management Software Marketing Turn category searches into demos & signed review cycles.

Pricing is public and doesn't change based on who's asking. Google Ads management runs 10% of your monthly ad budget with a $600/mo minimum written into the agreement, and we never mark up media spend. SEO runs $50 per page per month with a 10-page minimum. A new site or demo/trial landing pages fall into one of eight one-time website packages, from $1,500 to $20,000+ (full breakdown at /websites). There's no setup fee, everything is month to month with no contract, and if your first 30 days don't work for you, you don't pay. Tell us about your platform and category and we'll send exact numbers within one business day.

If pilot review cycles keep stalling before a calibration meeting, cost per demo keeps climbing every quarter, or new accounts still lean on conference booths and warm intros, fixing any one of those usually covers the fee. We take on the site, the landing pages, paid and organic acquisition, and the calibration-season email, so your team stays on the product. If demos and pilot cycles are already converting and renewing on their own, keep that running.

It runs every channel that turns a search into a renewed, company-wide account: builds your site and demo/trial landing pages, runs Google and LinkedIn campaigns aimed at CHRO and VP People titles, wins the category and “[competitor] alternatives” searches HR buyers actually type, and sends the onboarding and manager-reminder email that keeps a pilot review cycle from stalling before calibration. SearchPod runs it as one team instead of five vendors.

Ask what they optimize for — booked demos and renewed accounts, or just clicks and traffic. Ask whether they can trace a trial all the way through a pilot review cycle to a signed renewal. And ask if they understand the difference between a lightweight check-in tool, a full review-cycle-and-calibration platform, and an engagement suite, because the buyer story is different for each. Then check who owns your site, your ad accounts, and your data — it should be you, not the agency.

Paid campaigns usually produce the first demo and trial requests within a few weeks. Rankings for category and “vs HRIS” queries take about 3–4 months to build, and a fuller SEO and AI-search pipeline usually takes 6–8 months to mature. Renewal runs on its own clock — it depends on whether a pilot review cycle actually reaches a calibration meeting and gets tied to comp decisions — so we track every account from first click through to renewal so you can see where it's building.

We run the whole funnel ourselves — site, paid acquisition, SEO, AI search, and calibration-season email — so nothing falls between vendors, and we're judged on booked demos and review-cycle completion, not on traffic reports. Pricing is public, setup is $0, contracts are month to month, and your site, ad accounts, analytics, and customer data stay in your name from day one.

The starting price for every service is published on our pricing page — nothing is quote-only. What we scope to your business is the plan itself: your price point, your sales motion, and whether you sell a lightweight check-in tool or a full review-cycle-and-calibration suite. Send us the details and we'll have exact numbers back within one business day, no obligation.

Demos, trials, and renewed accounts — traffic alone tells you nothing. Landing pages and CTAs are built around earning a demo or trial request, and every signup is tied back to the campaign that produced it, so you can see your real CAC and which channel actually produces accounts that survive to a calibration meeting and renew.

Yes. Self-serve check-in tools sell on a fast setup and a free trial a single manager can start without IT — that's the story we lead with. Enterprise performance suites sell on HRIS integrations, calibration and 9-box tooling, and a phased, multi-department rollout timed to the comp cycle — a longer, more consultative motion. Most companies in this space sell a mix of both, and we build separate pages and campaigns for each buyer rather than one page trying to speak to everyone.

Yes. Every account — your site, brand assets, ad accounts, analytics, and customer data — is set up in your company's name, not ours. We're month to month, so if you ever move on, everything stays exactly where it is and keeps working.

Yes — that's often the real renewal story. We build pages and email around how your platform takes a manager from a self-review and peer feedback to a calibration meeting and an actual merit or promotion decision, because that follow-through is usually why a pilot survives past its first fiscal year. It's a message worth putting front and center on your site and in your ads, not buried in a features page.

Most performance-management software sites and demo or trial landing pages go live in about 2–4 weeks. The pace mostly depends on how fast we get your product screenshots, your review-cycle and calibration visuals, and your feedback on drafts — you'll have a clear week-by-week timeline before we start.