Turn high-intent searches into demos & renewed accounts.

Our pricing is public and simple. Google Ads management is 10% of your ad budget with a $600/mo minimum — and no markup on ad spend, so your budget goes to Google in full. SEO is $50 per page, starting at 10 pages a month. Custom websites are eight one-time packages from $1,500 to $20,000+ (details at /websites). Setup is $0, everything is month to month with no contract, and if you're not happy with your first 30 days, you don't pay. Tell us about your platform and we'll send exact numbers in a free proposal within one business day.

If pilot review cycles never reach company-wide adoption, cost per demo keeps climbing, or your growth still depends on referrals and conference booths, closing one of those gaps usually covers the fee. We handle the landing pages, paid and organic acquisition, and onboarding email so your team can stay on the product. If demos and trials are already growing and renewing on their own, keep that engine running.

It owns every channel that produces demos, trials, and renewals. SearchPod builds your site and demo or trial landing pages, runs high-intent Google plus LinkedIn ads aimed at HR and People Ops titles, wins the category and comparison queries buyers use to shortlist a platform, and automates onboarding and expansion email — one team, one pipeline.

Look for proof they understand this buyer: do they optimize for booked demos and signed accounts or just clicks, can they trace a trial through to a renewed account, and do they know the difference between a lightweight check-in tool, a full review-cycle platform, and an engagement suite? Then check ownership — your site, ad accounts, and data should stay in your name. Ask any candidate how they'd get a skeptical HR leader to book a call; a vague answer tells you everything.

Paid campaigns usually produce the first demo and trial requests within a few weeks. Rankings for category and “alternatives to” queries take months to build, then keep compounding. Because renewal depends on managers actually finishing review cycles, expect account growth to build steadily as onboarding and adoption content does its work; we track it from first click to renewed account so you can see it happening.

We run the whole funnel — site, paid acquisition, SEO, AI search, and lifecycle email — so nothing falls between vendors, and we're judged on booked demos and renewed accounts, not traffic. Pricing is public, contracts are month to month with $0 setup, and your site, ad accounts, analytics, and customer data stay yours from day one. If you're not satisfied in your first 30 days, you don't pay.

Our pricing is public — the pricing page shows the real starting price for every service — and your plan is scoped to your product, price point, and sales motion. Tell us about your platform and we'll send exact pricing in a free proposal within one business day, no obligation.

On booked demos, trials, and renewed accounts — never vanity traffic. We optimize landing pages and CTAs for demo and trial requests, then connect every signup back to the campaign that produced it, so you can see your true CAC and your trial-to-paid rate by channel.

Yes. For self-serve tools we optimize the free-trial and quick-setup story for smaller HR teams. For enterprise performance suites we speak to integrations, calibration, and a multi-department, phased rollout. Most performance management companies sell to a mix of both, and we build the campaigns and pages around the story your buyer actually cares about.

Yes. Everything lives in accounts your company owns — site, brand assets, ad accounts, analytics, and customer data. We're month to month, and if you ever leave, it all simply stays where it is.

Yes — that's often the difference between an account that renews and one that doesn't. We build content and campaigns around how your platform gets managers to actually finish reviews, run 1:1s, and tie results to comp and promotion decisions, because that follow-through is usually why a pilot survives to renewal. It's a message worth putting front and center on your site and in your ads.

Most performance-management software sites and demo or trial landing pages go live in about 2–4 weeks. The pace mostly depends on how fast we get your product story, screenshots, and feedback — you'll have a clear timeline before we start.