Key facts
- A multi practitioner massage therapy and manual lymphatic drainage clinic in the Calgary metro area was quoted $1,000 CAD a month at the start of this deal, sent September 7, 2026.
- The fee is set to climb to $2,000 and then $3,000 CAD a month, but only once revenue or booking targets are agreed with the clinic in writing, a step this proposal leaves open rather than pre set.
- The client's own brief asked only for Google Ads, SEO, AI search optimization, email marketing, and Google Business Profile work. A custom website and a client dashboard were added into the offer by SearchPod and flagged as additions.
- The clinic runs about eight practitioners across massage therapy, manual lymphatic drainage, acupuncture, and a body contouring sub brand, a wider service mix than most single practitioner clinics.
- Canadian sales tax, GST, was noted as an addition on top of the quoted fee, since the client is a Calgary business rather than a US one.
The business behind this proposal
This proposal was written for a massage therapy and manual lymphatic drainage clinic in the Calgary metro area of Alberta. The clinic runs about eight practitioners across several disciplines: registered massage therapy, manual lymphatic drainage, acupuncture, and a body contouring service sold under its own sub brand. Its published price list covers dozens of session lengths and add ons, from short relaxation massages to longer post surgical lymphatic sessions.
There was no formal intake form for this one. The business owner asked directly for a proposal built from the clinic's own website content and logo, with a ladder that starts at a flat monthly fee and rises only once revenue or booking targets are agreed with the clinic later, rather than fixed in advance.
What was actually proposed
The client's own request named five services: Google Ads management, SEO, AI search optimization, email marketing, and Google Business Profile optimization. SearchPod's proposal kept all five and added two things the client had not asked for directly: a full custom website with twelve pages covering the clinic's main service lines, and access to SearchPod's client dashboard for tracking results. Both additions were flagged in the internal record as SearchPod's own suggestion rather than the client's request, for the business owner to confirm.
The sample site was eventually built in two visual directions so the clinic could pick a favorite, a calmer, photo heavy version and a cooler, more structured one, though both pulled from the exact same facts, prices, and photography already on the clinic's own site rather than anything invented for the demo.
The price and its ladder
As quoted on September 7, 2026, in Canadian dollars, the starting fee is $1,000 a month, stepping up to $2,000 and then to $3,000 a month as the clinic hits revenue or booking targets. Unlike most of the ladders in this dossier series, the actual target numbers for each step were left open rather than fixed, to be set together with the clinic in writing after the proposal was sent. Canadian sales tax is added on top of the quoted fee, since this is a Calgary based client rather than a US one.
What shaped this price, and what was added beyond the brief
The clinic's size and service mix, eight practitioners spanning four distinct treatment types plus a named sub brand, supports a ladder that can climb as high as $3,000 a month, since a clinic this size has more room to grow bookings across more service lines than a solo practice would.
What is worth flagging is that two full deliverables, the custom website and the client dashboard, were not part of the clinic's own request. They were added into the offer by SearchPod as part of what the flat fee covers, which is why the internal record marks them for the business owner to confirm rather than treating them as settled parts of the client's brief.
Related questions
The client's brief said targets would be set together with the clinic later, in writing, rather than fixed by SearchPod in advance. This dossier reports the ladder as it was quoted, with those numbers still open.
SearchPod added a custom website and dashboard access into the offer beyond the five services the clinic's brief named. Those two items were flagged internally as additions for the business owner to confirm, not settled parts of the original request.
No. The proposal noted Canadian sales tax as an amount added on top of the quoted monthly fee, since this is a Calgary based business rather than a US client.
The number happens to match, but the currency does not. This clinic's fee is quoted in Canadian dollars, while the US based dossiers in this series are quoted in US dollars, so the two are not directly comparable without a conversion.
This one went out on September 7, 2026, addressed to a contact at the clinic, and that send is as far as the underlying file takes it. No note anywhere confirms the clinic actually signed on.
The numbers here come from a real proposal SearchPod actually sent, with all identifying information taken out. Nothing here is a live offer; it is a record of what was quoted on the date stated.
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