$1,000 to $3,000 a month: the real proposal we sent a new math enrichment franchise location

The client is a new franchisee of a Singapore math enrichment program, opening a centre in northern New Jersey for children aged four to twelve. The franchise brand supplies the curriculum and national marketing; the local centre is responsible for its own website, listings, ads and reviews. At the time of the proposal the centre had none of them, and the brand's own centre finder did not yet list the location.

Enrichment education is bought by parents who search for the program name plus their town, read reviews, and book a free assessment. A centre with no website, no listing and no reviews cannot be found by any of those paths, whatever the franchise brand spends nationally.

Nothing, because nothing existed. The cover described the launch state plainly: no website, no Google Business Profile, no reviews, no entry on the brand's centre finder, and a founding-family window in which the first families enrolled become the reviews and referrals that every later family reads.

With no site to audit, the scope was built from the launch checklist for a franchise location: the site, the listing, the assessment form, the first reviews, and ads timed to the enrollment season, inside the franchise brand's rules.

The house pattern: $1,000 a month to start with the new site included, $0 upfront, a 30-day guarantee, month to month, stepping to $2,000 and $3,000 at new-enrollment targets agreed together in writing. Ad spend separate for both Google and Meta, since the client asked for social.

Included rows: Google Ads, social ads, a free-assessment form, lead capture, the new website, SEO with town pages, AI search visibility, a Google Business Profile launch and reviews, email marketing, and analytics. The demo was an 11-page site in the brand's colours with a page for each of three age bands summarizing the program without inventing level names, a how-it-works page, a page explaining the method and the difference between enrichment and tuition, an assessment page, about, a location page covering twelve nearby towns, a FAQ and contact.

Nothing moved the fee above the standard starting point, even though this was a launch from zero; the site and the listing are included in the base fee on every proposal, and a launch is where they matter most. Meta ads were added to the included rows because the client asked, but the spend for them stayed outside the fee.

Excluded: ad spend for both platforms; anything the franchise brand controls, such as curriculum copy and brand assets, which the demo used within the brand's rules; and any promise of enrollments, replaced by targets agreed in writing after the first weeks of data. Getting the location onto the brand's own centre finder was flagged as a task for the franchisee with the franchisor, not something a marketing agency can do alone.

The proposal was sent on 2026-09-24 at the owner's instruction, with a follow-up scheduled for five days later. It was sent, and nothing beyond that is claimed here.

For a franchisee opening a location, the transferable parts are the launch checklist itself: the local site, the Google Business Profile, the assessment or booking form, the first reviews from founding families, and a listing on the brand's own finder, all before the first ad dollar. SearchPod's public prices are on the pricing page, and a proposal for your location takes one business day.