$300 to $2,000 a month: a medical aesthetics clinic's real, booking-based proposal

The client runs a two-location medical aesthetics clinic in Toronto, Ontario, offering facials, professional chemical peels, microneedling, radiofrequency skin tightening, brow and lash services, and waxing and threading, with the specific treatment menu differing slightly between the two locations. One location keeps longer hours than the other.

An aesthetics clinic like this sells appointment capacity, not units of product, which is why a booking-based fee made more sense here than a lead-count or revenue-based ladder: the real constraint on the business's growth is literally how many chairs are filled on a given day.

The offer bundled combined Google and Meta paid advertising management, with a shared monthly spend ceiling that stays under the client's own control, full analytics and tracking, email marketing, a new custom website with ongoing improvements and maintenance built in rather than a one-time build, search engine optimization at a pace of roughly 50 pages a month, and AI search optimization. Nothing was outsourced, nothing was charged upfront, and a 30-day money-back guarantee applied to the arrangement.

A full sample website, plus service, treatment, about, and booking pages, was built using the clinic's real, published prices for every treatment listed, its real hours and both real addresses, and verbatim quotes drawn from the clinic's own live reviews and existing customer testimonials, rather than any invented review content.

The number sent was a scaling fee, CAD $300 a month at the entry step, up to $2,000 a month at the top step, both drafted by the agency and confirmed by the client as ready to send. Four named tiers cover the range: an entry level for a calendar under roughly 40 percent full, or the first month regardless of booking level, a growing tier around 40 to 60 percent full, a busy tier around 60 to 80 percent full, and a fully-booked tier over roughly 80 percent full, which acts as the ceiling.

The measure behind each tier is read directly from the clinic's own booking software at the end of each month, so the fee moves with actual calendar capacity rather than an estimate. It can also step back down in a slower month, since the ladder is designed to track how full the clinic actually is at any given time, and the scope of marketing work delivered stays the same regardless of which tier the fee sits at.

No biography or credential was invented for the clinic's lead practitioner. That person is named directly and warmly in a majority of the clinic's own public customer reviews, yet the clinic's own website named that same person nowhere except in a legally required privacy-officer listing buried in its privacy policy, with no founder story, photo, or stated credential anywhere on its main pages. The sample deliberately did not fill that gap with an invented biography, leaving a placeholder note instead for the client to supply real details.

The sample's before-and-after gallery also did not claim any result photo as a genuine client outcome unless the clinic's own site had already made that claim about that exact image. Several images used across the clinic's own real site were manufacturer example photos rather than the clinic's own patients, and the sample carried that same honest labeling forward rather than upgrading a manufacturer photo into an implied real result.

The proposal was sent to two different email addresses for the client on the same day, the clinic's general public inbox and a personal address supplied directly by the person who requested the proposal, since only the general inbox had been on file at the time the offer was first drafted.

Nothing past the two sends themselves appears in the record this page relies on.