Key facts
- A men's health and hormone therapy clinic with two locations in the Los Angeles metro area was quoted a fee starting at $1,000 USD a month, sent September 10, 2026.
- The fee steps to $2,000, then $3,000, then $5,000 a month as revenue targets agreed together with the clinic are hit, a fourth step added after the first three tiers had already been agreed.
- A one time website build fee, first set at $2,000 and then raised to $3,500 during review, was ultimately waived to $0 by the business's own decision.
- No treatment prices appear anywhere in this proposal, matching the clinic's own choice not to publish prices for hormone therapy, weight loss, or aesthetic services on its site.
- The scope grew from a smaller plan into a seventeen page website with a two location booking setup, after the clinic asked for a larger build partway through review.
The business behind this proposal
This proposal was written for a men's health and hormone therapy clinic operating two locations in the Los Angeles metro area of California. The clinic offers testosterone replacement therapy, IV nutrient therapy, preventative blood testing, treatments for erectile dysfunction, medically supervised weight loss, and a range of aesthetic services, staffed by a clinical director and a medical director alongside supporting nurses.
The request that led to this proposal came through a general inquiry form rather than a detailed brief, naming patient acquisition as the goal and checking boxes for a website, SEO, Google Ads, and email marketing. The clinic's own site does not publish prices for any of its treatments, and this proposal followed that same choice rather than listing prices of its own.
What was actually proposed
The offer includes a new website, plus search engine optimization, AI search visibility, health advertising rule aware Google Ads, Google Business Profile management for both clinic locations, email marketing, and dashboard access. The site scope grew over the course of review, ending at seventeen pages with a two column navigation menu modeled on the clinic's own site structure, plus an online booking option that mirrors the scheduling tool the clinic already uses.
A one time website build fee was part of the plan at first, set at $2,000 and later raised to $3,500 as the site scope grew. Partway through review, the business decided to waive that build fee entirely, leaving the finished proposal with no upfront charge of any kind, only the monthly ladder described below.
The price and its ladder
September 10, 2026 is the send date, in US dollars: month one runs $1,000, then climbs through $2,000 and $3,000 up to $5,000, each jump tied to a revenue target agreed together with the clinic rather than fixed in advance. That top rung, $5,000, was tacked on after the first three had already been agreed, once the business asked for one more tier beyond the third. No money changes hands before work starts, the first invoice waits a full 30 days, and a satisfaction guarantee covers the arrangement.
What moved this price during review
This proposal moved more than most in this dossier series before it was finally sent. The one time build fee climbed from $2,000 to $3,500 as the site grew from a smaller plan to seventeen pages with a fuller navigation structure, then was waived entirely, down to $0, as a deliberate business decision rather than a discount tied to any new information about the clinic.
The monthly ladder also grew an extra step, from three tiers to four, after the business asked for a top tier above the original $3,000 mark. Because the clinic does not publish treatment prices anywhere on its own site, this proposal and its accompanying sample website carry no prices either, keeping that choice consistent with how the clinic already presents itself.
Related questions
The scope grew from a smaller plan to a seventeen page site, which raised the build fee from $2,000 to $3,500 during review. The business then chose to waive that fee entirely, leaving only the monthly ladder in the final proposal.
The business asked for one more tier above the original $1,000, $2,000, $3,000 structure once those first three had already been agreed, which is why a fourth step to $5,000 a month was added afterward.
The clinic's own website does not publish prices for its hormone therapy, weight loss, or aesthetic treatments, and this proposal kept that same approach rather than adding prices that were not already public.
It means the ad campaigns proposed for this clinic are built with an eye toward the additional restrictions that apply to advertising medical and hormone related treatments, rather than treated the same as a typical local service business.
After several rounds of changes during review, this proposal finally went out on September 10, 2026. Whatever happened after that delivery is a detail the underlying file simply does not include.
The material here is pulled from a real SearchPod proposal, with every name, address, and identifying detail removed first. The prices are a snapshot of what was quoted at the time, not today's rate.
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