Key facts
- Sent September 12, 2026, this sports and medical massage clinic in the Fayetteville metro area of North Carolina ended up with one flat number: $1,000 USD a month.
- The client's own brief set a hard $3,000 a month ceiling covering both the management fee and all ad spend together, a constraint that shaped an earlier, more complex draft before the price was simplified.
- The earlier draft split that $3,000 ceiling into a management fee stepping from $1,000 to $1,500 to $2,000 on booked appointment targets, plus up to $2,000 a month of ad spend kept separate and controlled by the client.
- The clinic serves both self pay clients and patients through a Veterans Affairs community care network, alongside standard health insurance billing.
- A new website was included inside the final flat fee rather than billed separately, and no further price tiers were shown in the sent version, left instead for a live call.
The business behind this proposal
This proposal was written for a sports and medical massage clinic in the Fayetteville metro area of North Carolina. The clinic treats through a mix of private pay clients and patients referred through a Veterans Affairs community care network, alongside standard insurance billing, and runs a range of services from general relaxation massage to post surgical lymphatic drainage and physical therapy.
The request that started this was unusually detailed for a first inquiry. The clinic's founder asked directly for a full strategy across paid search, social ads, local search, SEO, reviews, and AI search, stating a hard ceiling of $3,000 a month covering both management fees and all ad spend combined, and asking SearchPod to recommend how that number should be split.
What was actually proposed
An early internal structure answered the client's brief directly: a management fee starting at $1,000 a month and stepping to $1,500 and then $2,000 as booked appointment targets set by the clinic were hit, paired with up to $2,000 a month of ad spend kept separate and controlled by the client, together fitting inside her stated $3,000 ceiling. A ninety day plan with named phases and six specific measurement points, including cost per booked appointment and new private pay clients, was built around that structure.
Before the proposal was actually sent, the pricing was simplified. The version that reached the clinic shows a flat $1,000 a month covering a new website, email marketing, and full analytics, with the earlier multi tier ladder set aside and further pricing steps left for discussion on a call instead of shown upfront.
The price as it was actually sent
Dated September 12, 2026 and written in US dollars, the number that actually reached the clinic is one flat figure: $1,000 a month, nothing more. No further tiers appear in this version; any step up gets discussed on a call instead of shown upfront. No charge lands on day one, and a 30 day money back window covers the arrangement. A new website rides inside this fee rather than billed on its own, and whatever media budget the clinic chooses to spend on ads stays separate from, and controlled by, the clinic itself.
What shaped the price, then simplified it
The client's own stated ceiling, a combined $3,000 a month for both management and media spend, is what drove the early, more detailed structure: splitting that number into a stepped management fee plus a separate ad budget was a direct response to a constraint she set herself, not something SearchPod chose independently.
That detailed structure did not make it into the version actually sent. The final proposal trades the multi tier ladder for one flat number and a promise to talk through any future increase on a call, which is a simpler starting point for a clinic that had already given a very specific and somewhat complex brief.
Related questions
An earlier draft built a stepped management fee plus a separate ad budget to fit the client's own $3,000 combined ceiling. The version actually sent simplified that into one flat $1,000 a month fee, with any further steps left for a call.
No. The media budget for any ads run stays separate from and controlled by the clinic itself, not bundled into this management fee.
That number came directly from the clinic's own detailed brief, which asked for a full strategy across several channels inside a single stated budget, rather than being a figure SearchPod proposed.
The clinic's mix of private pay and Veterans Affairs community care patients is part of the business context in this proposal, but the priced scope itself covers marketing and the website, not the clinical referral relationship.
This one was repriced from an earlier draft and went out on September 12, 2026. Past that point, nothing in the file says whether the clinic actually said yes.
This is a genuine proposal SearchPod sent to a real business, anonymized so nothing here can be traced back to the clinic. The figures reflect what was quoted on that specific date, not a current price.
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