Key facts
- Sent September 2, 2026, this offer settles on a single monthly figure, $1,000 USD, for a swim school running several indoor, year round pool locations in the Atlanta metro area.
- The fee covers a full website rebuild, its ongoing upkeep, an SEO push that adds about fifty pages a month, and an integration with the school's existing class scheduling software.
- The client's original request asked only about a redesign and a scheduling software integration. Paid Google Ads was not part of the scope in this particular proposal.
- Three standard guarantee terms, nothing due upfront, a 30 day guarantee, and nothing outsourced, were included as SearchPod's usual framing rather than something the client specifically asked for.
- The school's own site ran on a general purpose website builder at the time this proposal was written, with a homepage browser tab title that simply read a two word placeholder.
The business behind this proposal
This proposal was written for a swim school with several indoor, year round pool locations across the Atlanta metro area of Georgia, teaching babies through adults, including an adaptive program for all ages. The school has run under the same name for more than two decades and also fields a competitive swim team through a separate community aquatic center.
The request that started this proposal was short and specific: the school's contact asked whether SearchPod could integrate with the class scheduling software the school already uses, and said they would love to see a proposal for a redesigned website. No request for paid advertising or a broader marketing plan was made in that message.
What was actually proposed
The offer covers a custom website rebuild, ongoing maintenance, and a heavy SEO push of roughly fifty new pages a month, paired with an integration into the school's existing class scheduling software so families can still register and manage lessons the same way they do today. Because the client's own question was specifically about that scheduling integration, the proposal's opening line answers it directly before moving into the rest of the offer.
No sample or demo website was built for this particular proposal. The plan was to quote the scope and price first, with a sample to follow later if the school wanted one, which is a lighter first step than most of the other proposals gathered in this dossier series.
The price and what it leaves out
September 2, 2026, US dollars: one flat number, $1,000 a month, covers the website, its upkeep, the SEO page volume, and the scheduling integration together. Nothing sits on top as a separate build charge, and no future step up is written into this particular deal.
Paid Google Ads management is notably absent from this offer, unlike most of the other proposals in this dossier series. That is a direct reflection of the client's own request, which asked about a redesign and a software integration only, not about running ads.
Where things stand
September 2, 2026 is the date this offer went out, addressed to the person who first asked about the redesign and the scheduling integration. Past that single send, the underlying record has nothing further to add, no note about a signature, a deposit, or a decline. Anyone comparing prices across swim schools should read the flat $1,000 figure here as one real number tied to one specific, narrower scope, since a school also wanting paid ads or a demo site built upfront would likely see a different quote entirely.
Related questions
The client's own message asked specifically about a website redesign and a scheduling software integration, not about paid advertising, so ad management was left out of this particular scope rather than added by default.
Nothing about how a family books or manages a lesson changes. The new website links into the school's existing class scheduling software rather than replacing how registration and payment already work.
The proposal's no upfront payment, 30 day guarantee, and nothing outsourced terms are SearchPod's usual way of framing an offer, included by default rather than because the client asked for those specific words.
This proposal was built as a first, lighter step: quote the scope and price, then build a sample later if the school wants to see one, rather than presenting a full demo site upfront.
September 2, 2026 marks the send date for this one, and that is where the trail this dossier can confirm actually ends. There is no note anywhere saying the swim school signed on.
This page reports a real SearchPod proposal with the business fully anonymized, no name, address, or other identifying detail included. The price shown is a historical quote for one date, not a standing rate.
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