Key facts
- The client is a window tint and paint protection film shop in the Vancouver, BC suburbs, in business for several decades under the same family, offering tint, PPF, ceramic coating, paint correction, and vinyl wrap work.
- The proposal was built and reviewed on a strategy call, then the price ladder's four steps were confirmed as agreed on that same call before the email went out.
- The ladder runs CAD $1,000 a month to start, then $2,000, $3,000, and $5,000 at revenue targets set together with the client, stepping back down again in a slower month.
- A new 24-page website was included in every tier at no separate charge, alongside Google Ads, SEO, AI search optimization, lead capture, Google Business Profile management, email marketing, content, and full analytics.
- A direct local competitor already ran a 34-page website with city-specific pages and published starting prices, which set the bar the new site's scope had to match or beat.
The business behind this proposal
The client operates a window tint and paint protection film shop in the Vancouver, BC suburbs, run by the current owner after taking it over from a previous generation of the same family. The shop's work includes automotive window tint in several film grades, paint protection film packages priced by vehicle coverage area, ceramic coating, paint correction, vinyl wrapping, and headlight and taillight film.
Car customization work like this sells almost entirely on trust in the finish and the warranty behind it, since a botched tint or a peeling wrap is expensive and visible. That makes a shop's own photography of finished work, and clear published pricing, unusually important to converting a visitor into a booked appointment.
The competitive picture behind the scope
Part of what shaped the proposal's scope was a direct local competitor running a much larger website: 34 pages, including individual service pages with starting prices, separate landing pages for several nearby cities, a dedicated page for one popular electric vehicle brand, an aftercare guide, and a page claiming a top dealer ranking for one film brand.
Rather than compete on claims, the proposal matched that competitor's structural depth, service pages, city pages, an aftercare guide, a page on the region's window tint darkness law, with the client's own stronger asset: real photography of finished vehicles and the client's own review history, used throughout the new site rather than generic stock imagery.
What was in the proposal
The offer bundled a full service list into one monthly fee at every tier: Google Ads management, SEO, AI search optimization, a lead-capture system, a brand new 24-page website, Google Business Profile management, email marketing, ongoing content, and full analytics. The website was not a separate one-time charge at any point in the ladder, unlike some of the agency's other proposals in this same period.
The 24 pages covered individual service pages, three nearby city pages, a pricing page listing the shop's real published package prices, a work gallery built from the shop's own project photography, a reviews page, a frequently-asked-questions page split into five topic groups, and standalone pages on aftercare, the shop's warranty terms, and the region's window tint law.
The price and what moved it
The number that went out ladders CAD $1,000 a month to start, then $2,000, $3,000, and $5,000, with each step tied to a revenue target the agency and client set together rather than a number printed on the page itself. The ladder can also step back down in a slower month, since the scope of work delivered does not shrink when a tier drops.
The four dollar figures and the idea of tying them to revenue rather than a fixed formula were set as house drafts going into the call, then confirmed as agreed with the client once the call had happened, which is why the email that followed carried those same four numbers without further internal debate.
What was left out
The only prices used anywhere on the new website were the shop's own published rates: paint protection film packages, ceramic coating durations, and film warranty lengths, all taken directly from the client's existing pricing rather than estimated. No price was invented for any service the shop had not already published a rate for.
A second website concept, built later at the client's request in a starkly minimal style with the shop's own storefront video as the hero, was shown as an alternative direction alongside the original, richer 24-page build, letting the client choose a visual tone rather than being shown only one option.
Where it stands now
The proposal followed a call scheduled the same day the client first reached out, and was sent shortly after that call took place. A follow-up check-in was scheduled roughly a week later.
Whatever happened after the email landed is outside what the source file tracks, so this write-up stops at the send.
Related questions
The top figure reflects a revenue target agreed directly with the client on a strategy call, not a fixed schedule applied to every business. The four steps, $1,000, $2,000, $3,000, and $5,000, were confirmed as agreed with this specific client rather than drafted unilaterally.
No. The 24-page website was included inside every tier of the monthly ladder, with no separate one-time website charge, which is not the case in every proposal in this series.
That detail never made it into the file this page is drawn from. A strategy call happened first, then the ladder went out by email; nothing past that point was written down.
A direct local competitor already ran a much larger site with city pages and published starting prices. Matching that structural depth, while leaning on the client's own stronger real photography and review history, gave the new site a credible basis for competing rather than starting from a guess.
Yes. The ladder in this proposal steps back down in a slower month, since the fee is tied to an ongoing revenue target rather than a one-way commitment, and the scope of work does not shrink just because a tier drops.
This dossier anonymizes a real SearchPod proposal so the shop stays untraceable. Every dollar figure and page count here matches what actually went out on the date shown, not a rate this page is offering today, and since the underlying record never logs a client decision, the claim made here stops at the send.
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