$1,000 to $3,000 a month: the real proposal we sent a youth dance studio

The client is a youth dance studio offering twelve styles from a little-movers class through a teen program, organized in four age groups, with a class portal for enrolled families. Its public website had been reduced to almost nothing: a logo image, a marquee that scrolled a message linking to the portal login, one paragraph of text and a contact form. The class schedule lived in JPEG flyers, and there was no phone number on any page.

A parent looking for a dance class searches the style plus the town, checks the schedule and the price, and books a trial. The site offered no schedule a search engine could read, no trial path and no number to call.

The home page scored a perfect 100 for SEO in Lighthouse, which shows how little that score means when a page has almost no content, while its largest contentful paint was 13.7 seconds and first contentful paint eleven seconds on a 1.9 MB page. The performance category score was not printed by the run, so the cover quoted the timing numbers and nothing else.

The sitemap listed five pages. The schedule existed only as image flyers, invisible to search and to a parent using a screen reader. No phone number appeared anywhere, and the only path from the home page was the marquee to a login screen for families who were already enrolled. Those findings set the scope: a real site with a page per age group, a text schedule, a trial-class form on every page and the phone number in the header.

The house pattern for a class-based business: $1,000 a month to start with the new site included, $0 upfront, a 30-day guarantee, month to month, stepping to $2,000 and $3,000 at new-enrollment targets agreed together. Ad spend separate for Google and Meta.

Included rows: Google Ads, a free-trial form, lead capture, the new website, SEO, AI search visibility, Instagram and Facebook content and boosts, Google Business Profile and reviews, email marketing, and analytics. The demo was a 12-page site in the studio's forest green and tan with a page for each of the four age groups, a classes page listing all twelve styles, a schedule in text, a trial-class form, about, FAQ and contact pages, and the phone number in the header and a sticky mobile bar.

Nothing moved the fee above the standard starting point. Social content and boosts were included in the rows because a dance studio's product is visual and its families live on Instagram, but the spend behind the boosts stayed outside the fee.

Excluded: ad spend on both platforms; the class portal, which stayed as the studio's own system and was linked from the new site rather than replaced; and video production, since the studio already had performance footage. Enrollment targets and budgets were left for the call.

The proposal was sent on 2026-09-24 at the owner's instruction, with a follow-up scheduled for five days later. This page stops at the send and does not guess at a result.

For a dance, music or martial arts studio, the transferable parts are the schedule as text rather than a flyer image, a trial-class form on every page, a phone number in the header, and a home page for new families rather than a doorway to the portal for enrolled ones. SearchPod's public prices are on the pricing page, and a proposal for your studio takes one business day.