E-commerce Recovery
Merchant Center flagged misrepresentation.
This policy covers any claim that could change a shopper's decision to buy: your identity, your price, or your product. We find the specific claim and fix it.
- We find the actual claim, not just resubmit
- Pricing and checkout audited together
- One review request once it's genuinely fixed
What we audit
Every claim a shopper's decision could depend on.
Pricing accuracy
We confirm the price shown in your ads and feed matches the price a shopper actually pays at checkout, including shipping and any mandatory fees, since a mismatch here is a frequent trigger. We also check pricing across every currency and region the feed serves, since a rate that's correct for one market can be stale or wrong for another.
Business identity
We confirm the business name, address, and contact details on your site match your feed and your official registration, since an inconsistent identity reads as misrepresentation. We check this against your actual registration documents rather than just what's printed on the site, since the two can drift apart over time without anyone noticing.
Urgency and scarcity claims
We check countdown timers, low stock warnings, and limited time offers for accuracy, since fake urgency is one of the more commonly enforced parts of this policy.
Reviews and testimonials
We check that any review or rating shown is real and current, since a fabricated or outdated rating displayed on a product page is a misrepresentation on its own.
How we narrow down the specific claim
If pricing is the issue
We compare every price a shopper sees, in the ad, on the product page, and at checkout, and correct whichever one does not match the others.
If identity is the issue
We line up the business name and address across the site footer, the about page, the feed, and the legal registration, and fix whichever one is out of step.
If a promotional claim is the issue
We check whether a discount, countdown, or stock warning reflects a real, current state, and remove or correct any that do not. We check this again weekly for a short period after the fix, since a promotional claim can drift out of date again quickly.
What we will not do
We will not soften a genuine problem into vaguer language to sneak past review. The fix is making the claim true, since this policy has little tolerance for a repeat flag.
How the recovery runs
01
Identify the claim
We work through pricing, identity, and promotional messaging in order to find the specific claim Google's policy issue points at.
02
Correct it everywhere
We fix the claim consistently across the site, the feed, and the ads, not just in the one place Google happened to see it.
03
Request a review
Once the correction is live everywhere it needs to be, we request a Merchant Center review with a plain account of what changed.
Misrepresentation questions
Anything that could change what a shopper believes about your business, your price, or your product before they buy. That covers a false discount, a fake countdown, an inconsistent business identity, or a price that changes at checkout. We treat this policy as covering the entire path from ad to checkout, not just the product page itself, since a mismatch anywhere along that path counts the same way.
Yes. Google's systems compare the price in your feed and ads against the price at checkout, and even a shipping fee added late in checkout that was not disclosed earlier can register as a mismatch. We test the actual checkout flow ourselves as a shopper would, rather than trusting what the site's code says the price should be, since the two don't always match.
Usually you need to fix the underlying inconsistency, not just delete the element Google saw. If a countdown timer is removed but checkout pricing still does not match the feed, the account can be flagged again. We check every page carrying the same type of claim, not just the one example Google happened to cite, since a partial fix invites a repeat flag elsewhere.
It tends to be enforced with less tolerance for repeat issues than some other Merchant Center policies, since it goes directly to shopper trust. That is why we check the claim across every place it appears before requesting review, and why we treat a first flag here more seriously than a first flag under most other policies.
The Policy issues tab in Merchant Center usually names the policy and may show an example product or page. We use that starting point, then check every related claim on the site so a second flag does not appear somewhere else. When the tab gives no example at all, we start with pricing consistency, since it's the single most common trigger we see in practice.
Fix the claim and get your listings trusted again.
Give us access to Merchant Center, the feed, and the site. We will pin down the specific claim, fix it everywhere it shows up, and request a review, and send you a free proposal within one business day.