E-commerce Recovery
Your Merchant Center account is suspended.
Shopping ads and free listings both stop the moment Merchant Center suspends you. We read the exact policy, fix your website first, then request a review.
- We fix the website, not just the feed
- One clean review request, not a guess
- Shopping and search stay coordinated
What we check first
Where a Merchant Center suspension actually comes from.
Read the exact policy
The Diagnostics page and the Policy issues tab name the policy behind the suspension, such as misrepresentation, prohibited content, or an editorial and professional requirement. Each one points at a different part of the site.
Check trust signals
We check that your business name, address, and contact details match across your website, your feed, and your legal registration, since a mismatch anywhere is a common trigger. We look at the site the way a first time visitor would, rather than someone who already trusts the brand, since that's closer to how Google's own systems evaluate it.
Check checkout and policies
We confirm checkout completes, and that shipping, return, and refund policies are published and accurate, since Google checks these as part of account-level trust, not just per product.
Check the feed last
Only after the website is genuinely fixed do we check the feed itself for pricing, availability, and attribute accuracy, since resubmitting an unchanged feed rarely lifts a suspension. When the feed does need attention too, we check it against what's actually true on the site right now, not what it said when it was last generated.
How we decide what to fix
If it's misrepresentation
We check every claim on the site, from pricing to guarantees to who the business is, since this policy covers anything that could mislead a shopper's purchase decision. We start with the exact page Diagnostics points to, then expand outward from there.
If it's prohibited content or practices
We check for restricted product categories, missing age or licensing disclosures, and any practice, like fake urgency, that Google's shopping ads policies rule out.
If it's an editorial or professional requirement
Some categories, like supplements or financial products, carry extra documentation requirements, and we confirm those are met before requesting a review, not after.
If the account needs identity verification
Some suspensions sit alongside an advertiser or business identity verification request, and we complete that in parallel since the suspension will not lift without it.
How the recovery runs
01
Diagnose the policy
We read the Diagnostics page and Policy issues tab to name the exact policy and see whether it's account level or feed level.
02
Fix the website
We correct the trust signals, checkout, policies, and claims the policy actually points at, before touching the feed.
03
Request one review
Once the fix is genuinely complete, we request a Merchant Center account review and track the response rather than resubmitting the feed repeatedly.
Merchant Center suspension questions
Rarely on its own. Most suspensions come from something on your website, not an error in the feed itself. Resubmitting an unchanged feed while the underlying website problem stays in place usually leads to the same suspension again. We look at the account's diagnostics history for a pattern of repeated feed only resubmissions, since that pattern itself can make reviewers slower to trust the next one.
Google has not published a fixed timeline for these reviews, and it varies by policy and by how clearly the fix can be verified. A review submitted before the fix is genuinely complete tends to be denied quickly and can delay the next one. We wait for genuine confirmation that a fix is live everywhere before requesting the review, rather than requesting the moment a change is made.
Yes. A Merchant Center suspension only stops Shopping ads and free product listings. Your website, other ad channels, your Google Business Profile, and your organic search rankings are unaffected and can still send traffic and sales. We often shift budget toward those other channels temporarily so the suspension doesn't leave a gap in the leads or sales you were counting on.
A product-level issue disapproves individual items and leaves the rest of your feed running. An account-level suspension stops every product at once, and it's the one that requires an account review rather than fixing individual listings. We check which type applies first, since treating a full account suspension as if it were a handful of disapproved products wastes time chasing the wrong fix.
No. Google links accounts to the same business, website, and payment details, so a new account tied to the same store usually inherits the same suspension. Fixing the original account is the faster and more reliable path. We've seen a new account attempted before a business came to us, and it almost always adds a second suspension on top of the first rather than solving anything.
Get your Shopping ads and listings running again.
Give us access to Merchant Center and the website behind it. We will name the exact policy, fix what it actually points at, and request one clean review, with a free proposal within a day.