Intent pages vs. landing pages: what 1,464 of our pages showed in 90 days

We pulled Google Search Console performance data for the searchpod.com property, filtered to the 90-day window from 2026-06-21 to 2026-09-19, and grouped every URL that received at least one impression into a page family based on its URL pattern, for example niche-lp for our one-keyword-one-page niche landing pages, blog:best-agency for our best-agency listicle guides, answers for our AI-search question pages, and root for core pages like the homepage's sibling service and pricing pages.

Of the 1,654 URLs in our sitemap at the time of the pull, 1,464 registered at least one impression in this window; the remaining 190 did not appear in Search Console data for these 90 days at all. Every number below describes only searchpod.com, in this one window.

The largest single family by page count is niche-lp, our 634 one-keyword-one-page niche landing pages, which together drew 11,865 impressions and 13 clicks, an average of 18.7 impressions per page and a median position of 13.3. The smaller, related agency-intent family, 36 pages built the same way for a different query pattern, drew 631 impressions and 0 clicks, an average of 17.5 impressions per page and a weaker median position of 46.5.

On the content side, blog:best-agency, our 119 best-agency guide pages, drew 19,897 impressions and 30 clicks, an average of 167.2 impressions per page and a median position of 11.7, the highest impressions-per-page of any family with more than a handful of pages. The answers family, 149 AI-search question pages, drew 7,220 impressions and 24 clicks, averaging 48.5 impressions per page at a median position of 8.3, the best median position of any sizeable family on the site. Two more content families sit in between: blog:system, 115 pages, 7,112 impressions, 10 clicks, 61.8 impressions per page; and blog:other, 73 pages, 6,092 impressions, 17 clicks, 83.5 impressions per page.

Outside both groups, home, just 2 pages, drew 1,492 impressions but 233 clicks, by far the highest click share of any family; and root, 37 core service and pricing pages, drew 13,650 impressions and 74 clicks. Together those 39 pages produced 307 of the site's 412 total clicks.

For this comparison, we grouped niche-lp and agency-intent together as our scaled, one-keyword-one-page “intent” pages, 670 pages in total, and grouped blog:best-agency and answers together as our guide-style “landing” content, 268 pages in total. This grouping is our own choice for this write-up, not a category that exists in Search Console itself.

By that grouping, the 670 intent pages drew 12,496 impressions and 13 clicks combined, 18.65 impressions per page and one click for roughly every 51 pages. The 268 guide-style pages drew 27,117 impressions and 54 clicks combined, about 101 impressions per page and one click for roughly every 5 pages. The guide-style pages, fewer than half as many pages, drew more than double the impressions and more than four times the clicks of the scaled intent pages.

This describes searchpod.com only, in one 90-day window, using our own page-family labels. It does not show that niche landing pages are ineffective everywhere, or that guide content always outperforms scaled landing pages on any other site, business model, or time period.

It also does not control for page age. Our answers and best-agency guide pages have largely been live and indexed for longer than the newest tranches of niche-lp and agency-intent pages built under the 2026 scale program, so some of this gap plausibly reflects normal time-to-rank rather than a durable difference between the two page types. Nor does it capture revenue: a click is not a lead, and this dataset has no visibility into which of the 412 clicks turned into an enquiry. Finally, home and root's outsized click share is partly a branded-search effect; “searchpod” itself was a top query in this window at position 1.0, which inflates clicks to pages closest to the homepage regardless of page type.

Within this one window, on this one site, our scaled landing pages are earning impressions largely without earning clicks yet, while our guide and answer content is earning both impressions and a meaningfully higher click share per page. We are treating that as a description of where this batch of pages currently stands, not as proof that one page type is categorically better than the other.

The most defensible next step from this data, for us, is watching whether the newer niche-lp and agency-intent pages close this gap as they age, rather than concluding from one 90-day snapshot that scaled landing pages don't work.