Research
What our own data shows.
Findings from our client portal, our site and repeatable prompt panels, published with the method, the sample and the limits, and updated in place rather than re-minted.
Every study states what was measured, when, and what it cannot tell you. Cite it with the date.
ResearchWhich window tint shops does AI recommend in Metro Vancouver?Three identical asks to an AI model for Metro Vancouver window tinting shops, browsing off, one date: 34 different names, one repeated once, and a mix of tint shops, auto glass shops and franchise categories. What it named and what it cannot show.ResearchWhich roofers does AI recommend in Dallas?Three identical asks to an AI model about Dallas roof replacement contractors on one date: 25 different names, one repeated every time, three repeated twice. What it named, what changed, and what it cannot tell you.ResearchWhich real estate agents does AI recommend in Brampton for selling a house?Three identical asks to an AI model for Brampton real estate agents to sell a house, browsing off, one date: 14 different teams and brands, two repeated twice, and long checklists on how to choose. What it named and the limits.ResearchWhich personal injury lawyers does AI recommend in Chicago?Three identical asks to an AI model for Chicago car accident lawyers on one date, browsing off: 22 different firms, three repeated twice, none in every answer. What it named, how it framed the lists, and the limits.ResearchWhich med spas does AI recommend in Toronto?Three identical asks to an AI model for a Toronto med spa for Botox and fillers, browsing off, one date: five names in one run, none in two, and a buying guide each time. What it said and what it cannot show.ResearchWhich HVAC companies does AI recommend in Calgary?Three identical asks to an AI model about Calgary furnace replacement companies on one date, browsing off: 17 different names, one in every answer, two in two answers, and the same vetting advice each time.ResearchWhich gyms does AI recommend in Edmonton for strength training with coaching?Three identical asks to an AI model for Edmonton strength gyms with coaching, browsing off, one date: twelve different gyms across two runs, none repeated, and one run that named nothing. What it said and what it cannot show.ResearchWhich emergency plumbers does AI recommend in Ottawa?Three identical asks to an AI model for an Ottawa emergency plumber, browsing off, one date: 15 different companies, one in every answer, one in two, and the same offer to sort by response time or problem type.ResearchWhich dog trainers does AI recommend in Seattle?Three identical asks to an AI model for Seattle puppy obedience trainers, browsing off, one date: 17 different businesses, three repeated twice, none in every answer. What it named and what it cannot show.ResearchWhich dentists does AI recommend in Vancouver for dental implants?Three identical asks to an AI model for Vancouver implant dentists, on one date with browsing off: zero practices named in every run. What it said instead, why that matters for a clinic, and what the test cannot show.ResearchWhich daycares does AI recommend in Atlanta?Three identical asks to an AI model for Atlanta daycares for a two-year-old, browsing off, one date: national chains repeated, individual centres mostly did not, and every run told parents to verify licensing and the toddler room.ResearchWhich commercial cleaning companies does AI recommend in Dallas?Three identical asks to an AI model for Dallas commercial cleaning companies for a 20,000 square foot office, browsing off, one date: 19 names, three in every answer, five in two, nearly all national brands. What it named and the limits.ResearchWhich accounting firms does AI recommend in Toronto for a small business?Three identical asks to an AI model for a Toronto accounting firm for a small business, browsing off, one date: national firms repeated, one in every answer, six in two, and almost no small independents. What it named and the limits.ResearchWhat does AI cite when people ask where to shop online?Five online shopping prompts through an AI model with web search on one date: 46 citations across mattresses, running shoes, furniture, custom t-shirts and pet supplies, which stores and sites were cited, and what an online retailer can do about it.ResearchWhat does AI cite when small businesses search for software?Five small-business software prompts through an AI model with web search on one date: 31 citations across CRM, scheduling, email, field service and booking software, which review sites, forums and vendors were cited, and what a software company can do about it.ResearchWhat does AI cite when people search for an auto shop?Five automotive prompts through an AI model with web search on one date: 40 citations across repair, tinting, detailing, collision and used car dealers, which shop sites, review platforms and forums were cited, and what a shop can do about it.ResearchWhat does AI cite when people search for an accountant, bookkeeper or advisor?Five financial services prompts through an AI model with web search on one date: 43 citations across accounting, bookkeeping, financial advice, tax preparation and insurance brokerage, which firm sites, regulators and directories were cited, and what a firm can do about it.ResearchWhat does AI cite when people search for a tutor, daycare or school?Five education prompts through an AI model with web search on one date: 26 citations across tutoring, daycare, driving school, bootcamp and preschool searches, which directories, government pages and school sites were cited, and what a school can do about it.ResearchWhat does AI cite when people search for a restaurant?Five restaurant prompts through an AI model with web search on one date: 51 citations across Toronto Italian, Vancouver sushi, Calgary brunch, Chicago deep dish and Dallas BBQ, which list sites, guides, magazines and forums were cited, and what a restaurant can do about it.ResearchWhat does AI cite when people search for a real estate agent or broker?Five real estate buyer prompts through an AI model with web search on one date: 36 citations across agent, mortgage broker, property manager, buyer team and cash buyer searches, which sites were cited, and what an agent can do about it.ResearchWhat does AI cite when people search for a lawyer?Five legal buyer prompts through an AI model with web search on one date: 34 citations, when firm websites were cited and when directories, Avvo, Justia, Super Lawyers and a law society were, and what a firm can do about it.ResearchWhat does AI cite when people search for a home services contractor?Five home services buyer prompts through an AI model with web search on one date: 37 citations across roofing, plumbing, HVAC, electrical and landscaping, which sites were cited in each city, and what a contractor can do about it.ResearchWhat does AI cite when people search for a gym or studio?Five fitness prompts through an AI model with web search on one date: 38 citations across strength gyms, CrossFit, yoga, personal training and pilates, which studio sites and directories were cited, and what a gym can do about it.ResearchWhat does AI cite when people search for a dentist?Five dental buyer prompts through an AI model with web search on one date: 31 citations, which sites they pointed to, when clinics' own pages were cited and when directories were, and what a practice can do about it.ResearchWhat does AI cite when people search for a clinic?Five healthcare buyer prompts through an AI model with web search on one date: 35 citations across physiotherapy, chiropractic, walk-in, dermatology and med spa searches, which sites were cited, and what a clinic can do about it.ResearchWho does ChatGPT recommend for a dentist in Toronto?We asked ChatGPT the same Toronto implant-dentist question three times on one date. It named zero real practices in any run. Here is exactly what it said instead.ResearchWho does ChatGPT name for an emergency plumber in Brampton?We ran the same Brampton emergency-plumber prompt through ChatGPT three times on one date. Two names repeated every time; the rest changed run to run. See the full list.ResearchWhich roofers does AI recommend in Chicago?We asked ChatGPT the same Chicago roofing question three times on one date and got three very different kinds of answers, including one run with zero names. See what happened.ResearchWhich med spas does AI recommend in Calgary?We asked ChatGPT to recommend a Calgary med spa for Botox three times on one date and got 13 different clinics named across three lists. See what repeated and what didn't.ResearchWhich Google Ads agencies does AI recommend in Vancouver?We asked ChatGPT which Vancouver Google Ads agencies suit a home services company, three times on one date. One name repeated every time. See the full lists and the pattern.ResearchWhich dental marketing agencies does ChatGPT name in Canada?We asked ChatGPT for the best dental marketing agencies in Canada three times on one date and got 27 different names with zero overlap between any two runs. See the full lists.ResearchWhich commercial cleaners does AI recommend in Minneapolis?We asked ChatGPT which commercial cleaning companies to hire for a 40-unit Minneapolis building, three times on one date. Only two names held up across all three answers. See the full list.ResearchWhich cash home buyers does AI recommend in Akron?We asked ChatGPT to recommend a cash home buyer in Akron, Ohio, three times on one date. Every run avoided naming a single buyer company. See what it named in their place.ResearchWhere 71 proposal requests came fromWe pulled 120 days of our own lead-form data: which pages, which source, which services, and which months. 12.7 percent of requests trace to chatgpt.com. See the full breakdown.ResearchIntent pages vs. landing pages: what 1,464 of our pages showed in 90 daysWe pulled 90 days of Search Console data for searchpod.com and split it by page type. Scaled landing pages and guide-style content behaved very differently. See the numbers.ResearchHow AI assistants tell you to choose an SEO agencyWe asked ChatGPT how a small business should choose an SEO agency, three times on one date. The framework was near-identical every time. Here is what we saw, and a capture limit we're flagging.ResearchHow AI assistants describe agency pricing for Google AdsWe asked ChatGPT the same Google Ads pricing question three times on one date. The pricing model it described was highly consistent, unlike the business-name prompts in this panel.