Senior Living Software Marketing Turn administrator searches into tours, demos & signed communities.

Pricing is public, not something you have to request. Google Ads management costs 10% of your ad budget, with a $600/month floor, and every dollar you spend on ads goes straight to Google — we don't mark it up. SEO runs $50 per page per month, with a 10-page minimum. Custom websites come as eight one-time packages, $1,500 to $20,000+ (full breakdown at /websites). $0 setup, month-to-month with no contract, and we'll send your exact numbers in a free proposal within one business day.

If most of your demos still come from a booth at an Argentum or LeadingAge conference and word of mouth between administrators, rather than your own site and ads, an agency usually pays for itself the first time it closes a leak — rising CAC, tours that never turn into a signed go-live, or being invisible in “[competitor] alternatives” searches. We handle the pages, paid and organic acquisition, and onboarding email so your team can stay focused on the platform.

It owns every channel that turns a search into a signed community: your product site and tour-request pages, Google Ads aimed at administrators, directors of nursing, and IT leads, SEO and AI-search visibility for the comparison queries operators run, and onboarding email that carries a signed contract through to a clean, disruption-free go-live — one team, one pipeline, one CAC number.

Ask whether they optimize for booked tours and demos or just clicks, whether they can trace a signup back to CAC and renewal, and whether they understand why an executive director won't risk downtime on switch day. Then check who owns the accounts — your site, ad accounts, and data should sit in your community's name, not the agency's.

Paid campaigns usually produce the first tour or demo requests within a few weeks. Rankings for category and “alternatives to” searches take about 3–4 months to build and then keep compounding, and most platforms see lead volume settle into a steady monthly rhythm within 6–8 months. Onboarding email starts lifting your demo-to-signed rate almost immediately, so pipeline moves on more than one front while organic catches up.

We're judged on signed, renewing communities, not traffic, and we run the whole funnel — site, ads, SEO, AI search, and onboarding email — under one roof instead of three vendors. Pricing is public, there's no contract, $0 setup, and your site, ad accounts, analytics, and resident data stay in your name from day one.

The starting price for every service is already public on our pricing page — nothing here is quote-only. What we scope to you is the plan itself: how many landing pages, what ad budget, and how deep the onboarding sequence needs to go for your care levels. Tell us about your platform and we'll send exact numbers in a free proposal within one business day.

Demos and signed communities — traffic alone doesn't pay your bills or ours. Every landing page and ad is built around a booked tour or demo, and every signup is traced back to the campaign that produced it, so you can see your real CAC and how many tours actually turn into a signed go-live.

Yes — the two search and buy differently. A single-community owner searches around price and how fast the system can be set up; an operations lead at a multi-site or enterprise chain searches around cross-community reporting, staff permissions, and integrations with tools like Yardi or OnShift. We scope campaigns and content to whichever mix your platform actually sells to.

We're not a licensing or compliance service, but we know how much a state survey, accurate care documentation, and the differences between independent living, assisted living, memory care, and skilled nursing matter to an administrator evaluating software — so that information is easy to find and clearly presented across your site and sales materials. Specific compliance or licensing claims should still go through your own product and legal team.

Yes. Your site, brand assets, ad accounts, analytics, and resident data all live in accounts your company owns. We're month-to-month — if you ever leave, everything stays exactly where it is.

Most senior living software sites and landing pages launch in about 2–4 weeks. The main variable is how fast we get your product screenshots, pricing, and feedback back from your team — you'll have a firm timeline before we start.