Shopify App Developer Marketing Turn App Store browsers into installed, paying merchants.

Google Ads management runs 10% of your monthly ad budget with a $600 floor, and we don't take a cut of the media itself — every dollar you spend still goes to Google. SEO is $50 per page per month, with a 10-page minimum, usually split across your core category page plus a page for each big use case you compete in. A new site or set of App Store landing pages runs $1,500 to $20,000+ across eight one-time packages (see /websites). There's no setup fee, everything runs month-to-month with no lock-in contract, and a 30-day guarantee means you don't pay if the first month doesn't work out. Tell us your app's category and current install count and we'll send real numbers within one business day.

If your listing gets views but few trials, installs sit uninstalled because nobody ever flipped the theme app embed on, or your growth still depends entirely on the App Store's own install-weighted ranking, yes — plugging one of those leaks usually pays for the engagement on its own. We run the landing pages, the paid and organic acquisition, and the review requests, so your team can stay focused on shipping the app. If trials are already converting well on their own, there's no reason to add a vendor.

It runs every channel that brings in trials, installs, and revenue from outside the App Store itself. SearchPod builds your listing and landing pages, runs Google Ads aimed at merchants mid-comparison, wins the “alternatives to” and comparison searches merchants run before they ever open the App Store, and runs a review system that lifts both your star rating and your standing toward a Built for Shopify badge — one team, one pipeline.

Look for proof they understand this category specifically: do they optimize for trials that get the theme app embed switched on, not just clicks; can they trace an install back to CAC and renewal value; and do they understand how star rating, review recency, and storefront performance feed the App Store's own ranking? Then check ownership — your listing, ad accounts, and merchant data should stay in your name. Ask any candidate how they'd generate more reviews without breaking Shopify's developer guidelines; a vague answer tells you what you need to know.

Paid campaigns usually bring your first trials in within a few weeks of launch. Comparison and “alternatives to” rankings take roughly 3 to 4 months to take hold on Google, then compound from there, and installs from search alone tend to become a real, steady contributor by month 6 to 8. Onboarding email starts moving your trial-to-paid rate almost immediately, so revenue climbs before the organic side has caught up — and every one of those timelines gets a push heading into BFCM, when merchants add and swap apps ahead of the holiday freeze.

We run the whole funnel ourselves — listing, paid acquisition, SEO, AI search, and review requests — so nothing gets dropped in a handoff, and we get judged on trials, installs, and paying subscriptions, not on traffic. Our pricing sits in public on the pricing page, every contract runs month-to-month, and your listing, ad accounts, analytics, and merchant data stay in your name from day one.

Our pricing is public — you can see the real starting price for every service on the pricing page — and your plan gets scoped to your app's category, its pricing model, and how many use cases it competes in. Tell us about your app and we'll send exact numbers in a free proposal within one business day, no obligation.

Trials, installs, and paying subscriptions — never raw traffic. We build landing pages and CTAs around getting a merchant to click “start free trial,” then trace every trial back to the campaign or keyword that produced it, so you can see your real CAC, your trial-to-paid rate, and which channel actually brings merchants who renew.

Yes. A Shopify Plus merchant evaluates an app differently than a small store owner does — checking for organization-level install across multiple stores, support SLAs, and whether the app plays well with the rest of a Plus stack, sometimes including Shopify Functions for checkout customization. We build landing pages and content around whichever tier of merchant your app actually serves.

Yes. Your site, brand assets, ad accounts, analytics, and merchant data all live in accounts your company owns. We work month-to-month, and if you ever move on, everything stays exactly where it already is.

Yes. We build a system that prompts an active, happy merchant to leave a review right after a real result — a recovered cart, a synced order, whatever your app actually delivers — working inside the review guidelines Shopify sets for developers. A steady stream of recent, genuine reviews is one of the more reliable ways to lift both trust and where you rank.

Yes. Comparison pages and “alternatives to” content built around named competitor apps are a normal, established part of marketing in this category — it's genuinely how a merchant searches when they're ready to switch. We build that content and target those searches within Google's trademark and policy rules.

Most Shopify app marketing sites and App Store landing pages go live in about 2–4 weeks. The pace mostly depends on how fast we get your screenshots, your demo store link, and feedback on the draft — you'll have a clear timeline before we start.