Google Ads Enhanced Conversions
Enhanced conversions for leads, set up right.
We connect the hashed contact details from your form and phone leads to Google Ads, so the bidding system can see which leads actually turned into customers.
- Scoped and quoted free within one business day
- Built once, then checked every month it runs
- Backed by our 30 day guarantee
What we set up
The technical work behind enhanced conversions.
Consent and tag review
We check that your site's consent settings allow ad personalization and analytics storage before any hashed data is sent, so the setup does not get blocked by a cookie banner.
Hashed data collection
We configure the Google tag or Google Tag Manager to capture email, phone, name, and address fields from your lead form and hash them with SHA256 before anything leaves the browser.
Conversion action linking
We tie the hashed data to the right conversion action in your Google Ads account, whether that is a form fill, a phone call, or a lead marked qualified later in your CRM.
Diagnostics monitoring
We watch the enhanced conversions status in the Google Ads diagnostics tab for the first few weeks and fix any field that stops matching.
What this setup needs, what you get, and the proof it works.
Access we need
Admin or edit access to your Google Ads account, edit access to Google Tag Manager or your site's tag, and a way to submit a real test lead through your form.
What is delivered
A working enhanced conversions setup on your chosen conversion actions, a short written note on which fields are hashed, and a walkthrough of the diagnostics tab.
The acceptance test
We submit a test lead with a known email address and confirm the diagnostics tab shows an active match, not a no recent data or inactive status.
Out of scope
We do not manage your bidding strategy, write your ad copy, or guarantee a lower cost per lead. This service covers the tracking, not the campaign.
How the setup runs.
01
Access and audit
You grant account access and we map every place a lead can come in, forms, phone clicks, and chat, before touching anything.
02
Build and test
We configure the hashing and the tag, then run test submissions until the diagnostics tab reports a clean match.
03
Verify and handoff
We confirm real leads are matching for about two weeks, then hand you a short document explaining what was built.
Enhanced conversions for leads, answered.
It is a Google Ads feature that lets you send hashed contact details, like a hashed email or phone number, so Google can match a lead to the ad click that produced it, even after the lead becomes a customer weeks later.
Sometimes. If you only want form and call matching, we do not need your CRM. If you want later stage matches, such as a lead who becomes a paying customer, we need a way to send that status back, often through an offline conversion import.
No. The hashing happens in the browser or through Google Tag Manager and adds a negligible amount of processing time. Visitors will not notice a difference.
No. Enhanced conversions matches leads at the moment they convert on your site. Offline conversion import sends a status update later, using the click ID captured at that same moment. Many accounts use both together.
Google Ads usually starts showing matched conversions within a few days, but a full picture of match rate takes a few weeks as enough leads pass through the system.
Get your enhanced conversions set up correctly.
Let us know which forms and phone numbers you use, and we will put together a free, scoped proposal within one business day.