Google Ads Conversion Tracking
Google Ads conversion tracking, built correctly.
We install the Google tag, define the right conversion actions, and make sure the numbers in your Google Ads account match what actually happened on your site.
- A scoped, free quote within one business day
- Checked against your analytics before we call it done
- Covered by the same 30 day guarantee
What we set up
The building blocks of accurate conversion data.
Google tag installation
We install the Google tag directly or through Google Tag Manager, and confirm it fires on every page, not just the homepage.
Conversion action setup
We create separate conversion actions for form fills, phone clicks, and any other goal you care about, each with the right count setting, one per click or every.
Value and attribution settings
We set conversion values where they matter and choose an attribution model that fits how your buyers actually shop before they convert.
Cross check against analytics
We compare Google Ads conversion counts against GA4 for the same date range and track down any gap before we call the setup finished.
Access, deliverables, and the test that proves this works.
Access we need
Admin access to Google Ads, edit access to your website or Google Tag Manager, and a page or form we can use to trigger a real test conversion.
What is delivered
Working conversion actions in your Google Ads account, a short document listing what each one tracks, and screenshots of a matched test conversion.
The acceptance test
We trigger a real conversion on your site and confirm it appears in the Google Ads conversions report within the expected reporting window, usually within a day.
Out of scope
We do not set your budgets or bids as part of this project. That is Google Ads management, priced separately and quoted in your proposal.
How the setup runs.
01
Map your goals
We ask what counts as a real result for your business, a form, a call, a booking, and confirm which ones need a conversion action.
02
Install and configure
We install the tag, build each conversion action, and set values and counting rules to match how you actually want to measure success.
03
Test and confirm
We run test conversions across devices and confirm the numbers land in your account before handing over access notes.
Google Ads conversion tracking, answered.
No, but it makes future changes easier. We can install the Google tag directly on your site if you would rather not add another tool, or use Google Tag Manager if you already have it.
The two tools count conversions differently by default, using different attribution windows and models. Part of this setup is aligning definitions so the gap is explainable instead of confusing.
Yes, through a separate call tracking setup or by tracking clicks on a tel link if most of your calls come from mobile visitors tapping a number on your site.
Conversion tags can break during a website migration or a platform switch. We recommend a quick recheck any time your site gets rebuilt, and we offer that as part of our migration work.
This setup is the base layer, telling Google Ads that a conversion happened at all. Enhanced conversions adds hashed contact details on top of that base layer so matching improves over time.
Get conversion tracking that actually matches reality.
Walk us through what counts as a lead or a sale, and a free, custom proposal lands in your inbox within a business day.