Special Education Lawyer Marketing Turn IEP-meeting exhaustion into signed clients.

We publish it because these calls tend to start with money, not FAPE. Google Ads runs 10% of whatever you spend on ad budget each month, floor of $600, and that's a flat management fee — not a cut of your ad spend, so 100% of your budget still buys clicks. SEO is billed per page: $50/page/month, 10 pages minimum to start. A one-time website build runs anywhere from $1,500 to $20,000+ depending on how much you need (see /websites for the eight package tiers). No setup charge, nothing locking you in month to month, and a proposal with your actual numbers lands in your inbox within one business day of asking.

Ask yourself three things: are consult slots empty most weeks, is ad spend going out the door without turning into retainers, and could you actually point to which channel brought in your last three signed cases? If any of those stump you, an agency earns its fee. We take the site, the bar-compliant ads, the local rankings, and the review requests off your desk so your time goes to IEP meetings and hearing prep instead of a marketing dashboard. Booked solid with the right cases already? Skip us for now.

Think of it as everything between “parent Googles IEP lawyer” and “parent signs a retainer.” We build and host your site, write and run your Google Ads within bar advertising limits, handle the SEO work that gets you into the map pack, optimize for AI search tools, and set up the review requests and follow-up emails that keep a lead warm until they're ready to hire you. One team, one invoice, one place to ask how it's working.

Ask three questions before signing anything. Do they actually know the difference between a due process complaint and a 504 complaint, or are they treating you like a generic personal-injury firm? Can they show you, case by case, which ad or page produced each signed retainer? And when the contract ends, do you walk away with your website, your ad accounts, and your client data, or does it all live on their platform? An agency that fumbles any of those three isn't the right fit.

Paid search is the fast lane — ads can be live and booking consults inside two weeks, which matters when a family's due process filing window is already ticking. Organic growth is slower and more durable: expect 3 to 6 months before SEO, AI search, and your review profile are pulling in steady inquiries on their own. Firms that start both on day one get calls sooner and pay less per case once the organic side kicks in.

Most agencies that say they do “legal marketing” are running the same playbook they'd use for a plumber, with “IEP” swapped in for the service name. We only take on what we can actually connect end to end — your site talks to your ad tracking, your ad tracking talks to your review requests — so there's one team to call when something isn't working, not five. Pricing's on this page, not behind a sales call. Cancel anytime, and everything we build — site, ad accounts, client records — stays yours.

Right — a form submission at 11pm from a parent who never picks up your callback doesn't pay your bills. We track every inquiry through to whether it actually became a retained case, not just whether it filled out a form, and that's the number that decides where your budget goes next month.

Yes. We don't promise a due process win, don't guarantee a specific IEP outcome, and handle testimonials the way bar rules require — nothing in an ad or on your site claims a result we can't back up. Compliance gets built in from the first draft, not checked at the end.

You will. Every phone call and form gets tagged back to the exact ad or page that produced it, so at any point you can pull up cost per signed case broken out by whether it came from an eligibility fight, an evaluation dispute, or a placement disagreement — and see which one is actually worth the ad spend.

Yes — whatever you're already running, whether that's Clio, Lawmatics, MyCase, or something else, we wire call tracking and web forms into it directly, so a new inquiry shows up in the same place your paralegal already checks instead of a separate inbox nobody remembers to open.

Every bit of it. The website itself, the domain, the ad accounts, and every client record sit under your name, not ours. Nothing is built on a platform that only we can access — walk away and you walk away with the whole thing.

Two to four weeks is typical, covering pages for evaluations, eligibility, IEP disputes, and due process — the range depends mostly on how quickly we get your attorney bios and sign-off on drafts back from you. You'll have a timeline before we start, not a vague estimate.