Sports Lawyer Marketing Agency Turn signing-window searches into signed clients.

Pricing is public, so you won't be quoted blind. Google Ads management is 10% of your monthly ad budget, $600/mo minimum, with no markup on spend — the full budget goes to Google. SEO is $50 per page per month, 10-page minimum. A custom website is a one-time build in eight packages, $1,500 to $20,000+ (see /websites for the breakdown). $0 setup, month-to-month, and a 30-day guarantee — if the first month isn't working, you don't pay for it. Tell us about your practice and a proposal with real numbers is in your inbox within one business day.

If your client list still depends on a coach or trainer remembering to make a call, and you can't say which channel actually produced last month's new clients, an agency should pay for itself. We build the site, ads, SEO, and review pipeline that reach the athletes and parents searching for a lawyer directly — during NIL windows, the draft, and free agency — so your time goes to deal work, not marketing spreadsheets. If your referral network already fills every open slot, you may not need this yet.

It runs every channel that turns a search into a signed client. SearchPod builds and maintains your website, runs Google Ads timed to signing periods and the draft, works your local and AI-search rankings, and handles follow-up and review generation — one team accountable for the whole system, instead of a web vendor, an ad buyer, and an SEO freelancer who've never spoken to each other.

Look for tracking that ties every new client back to the campaign that produced them, copy that correctly explains bar licensure versus league certification, and a setup where you keep your website, ad accounts, and data if you ever leave. Skip agencies that treat your firm like any local business and don't know a transfer portal from free agency. Ask how they'd time a campaign around a signing deadline, not just a monthly budget.

Google Ads can start putting calls on the board within the first few weeks — useful ahead of a signing period or a draft deadline. SEO and AI-search rankings tend to build over 3 to 4 months, with a steadier flow of inbound clients closer to 6 to 8 months out. Running both together from day one gets you the early wins and the long-term pipeline at the same time.

Your website, ads, SEO, AI search, email, and reviews run as one connected system, not five separate invoices from five vendors. Every new client traces back to the campaign that actually produced them, and our pricing is published on the site instead of quoted case by case. Month-to-month, no lock-in, and you keep your website, ad accounts, and client data no matter what happens next.

Yes — it's the question that costs firms the most leads. A bar-licensed attorney handling contract review, NIL deals, or eligibility disputes isn't automatically authorized to negotiate a pro contract; the NFLPA, NBPA, NHLPA, and MLBPA each require their own certification exam for that, and many states separately require agent registration under the Uniform Athlete Agents Act. We help your site spell out exactly which credentials you hold, so the right family reaches out instead of bouncing to whoever explains it more clearly online.

Yes. State bar rules restrict outcome guarantees and certain testimonials, and many states regulate athlete-agent advertising separately under the Uniform Athlete Agents Act. Every ad, page, and review request we build is compliant from the start, so your marketing reaches families without putting your license or certification at risk.

Yes. Every call and form is tracked to its source from day one, so you know your real cost per signed client — and whether NIL work, contract review, or a coaching-contract matter is bringing in your best engagements.

Yes. Your forms, call tracking, and campaign data feed into whatever you're already running — Clio, Lawmatics, or another legal CRM — so an inquiry reaches your team fast enough to matter when a signing deadline is a few days away.

Completely. Your website, brand assets, ad accounts, and client data belong to your firm, not to us — nothing sits behind a proprietary platform. If you ever move to a different agency, everything goes with you.

Most sports-law sites — with dedicated pages for contract review, NIL deals, and eligibility or disciplinary work — launch in roughly 2 to 4 weeks, depending on scope and how quickly content and feedback come back from your side. You'll get a clear timeline up front and updates at every stage, not a black box until launch day.