Business Law Marketing Agency Turn more “who do I call” searches into new clients.
Your website, your ad campaigns, your search rankings, your AI visibility, your follow-up, and your reviews.
- Campaigns built for formation, contract review, and general-counsel searches
- A homepage that explains what your firm handles without the legal jargon
- Every call and form linked back to the ad or page that earned it
Prefer to talk? (519) 930-8818 — a strategist, not a sales script.
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High-intent search
“Business lawyer near me”
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New client inquiry
Call, form, or booked online
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Consultation booked
Added straight to the intake calendar
One team running your growth system.
- Website
- Ads
- SEO
- AI Search
- Follow-up
- Reviews
- what we actually report on, not raw form fills
- Signed engagements what we actually report on, not raw form fills Every inquiry gets tracked from first click through to a signed engagement letter, so you can see which channel is paying for itself and which one is just generating noise.
- the first thing a founder checks before calling
- Google reviews the first thing a founder checks before calling We build review requests into the close of every matter, so your rating keeps building instead of sitting still between big filings.
- running your site, ads, SEO, AI visibility & follow-up
- One accountable team running your site, ads, SEO, AI visibility & follow-up One invoice, one point of contact, and nobody pointing at the other vendor when a number is off.
Results differ by city, practice mix, and how much competition you're up against — this is context, not a guarantee.
Where the Calendar Leaks
Why a strong reputation doesn't fill next month's consult calendar.
A full pipeline of billable work doesn't automatically turn into a full consult calendar. These are the four gaps that quietly drain it.
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Most owners don't think about legal help until they're mid-negotiation
A vendor sends a contract, a co-founder wants changes to the operating agreement, or a lease shows up needing a signature by Friday.
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Formation is a commodity now — your advice isn't
A flat-fee filing platform can process paperwork for a few hundred dollars.
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Your CPA and banker send referrals, but not on a schedule
A trusted network is worth protecting — it's just not something you can forecast against.
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A slow reply on a Tuesday can cost you a Wednesday client
An owner who emails about a partnership dispute or a contract review wants to hear back before the workday ends, not after your next deposition.
Your growth engine
A fuller calendar, from five channels doing their part.
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Custom Website
Explains formation & contracts simply
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Google Ads
In front of owners ready to sign
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SEO
Ranking above the DIY filing sites
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AI Search
The firm AI assistants recommend
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Email Marketing
Brings owners back for the next matter
More new clients
Google Ads · PPC
Google Ads for business law firms. Show up before they call anyone else.
We build out campaigns around formation, contract review, and outside general-counsel searches, so your firm sits at the top of the page the moment an owner decides they need a lawyer today, not next month.
- One campaign per practice area, not one generic ad for everything
- Landing pages built around formation, contracts, or general counsel — whichever someone searched for
- A call log that shows exactly which keyword paid for itself
Sponsored
www.yourbusinesslawfirm.com
Business & Corporate Attorney · Free Consultation
Formation, contracts, and general counsel work for growing businesses. Book a free consult this week — get real answers before you sign anything.
- Business Formation
- Contract Review
- General Counsel
Call (312) 555-0142
www.competitor-businesslaw.com
Small Business Legal Services
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Whitfield Business Law
You4.9 4.9 out of 5 stars, · 134
“They set up our LLC and now handle every contract that crosses our desk.”
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Delgado & Marsh Corporate Law
5.0 5.0 out of 5 stars, · 176
“Caught a problem in our lease before we signed — worth every bit of the fee.”
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Alder Street Business Counsel
4.9 4.9 out of 5 stars, · 119
“Our go-to since we incorporated. They actually know how our business runs.”
Local SEO
Search engine optimization. Be the firm that shows up first locally.
The map pack is where most of these searches get decided before anyone clicks through to a website.
- Map-pack visibility for formation, contract, and compliance searches
- A page for every practice area and every city your firm actually covers
- A review count that reassures an owner before they ever pick up the phone
High-Intent Visibility
What someone searches right before they hire a lawyer.
Nobody wakes up thinking about business law until something forces the question.
The front page of Google & Bing
The terms we point your site, your ads, and your pages at — tuned for the moment a business owner is ready to pick up the phone.
- business lawyer near me
- corporate attorney near me
- LLC formation lawyer near me
- small business attorney [your city]
- contract lawyer near me
- startup lawyer near me
- business attorney free consultation
- outside general counsel near me
- operating agreement lawyer near me
- business dispute attorney near me
Google Search · Bing Search
Surfaced in AI search answers
So that when someone asks an AI assistant who handles business formation or a contract dispute nearby, your firm is the answer it gives.
- “Who has the best reviews for a business lawyer near me?”
- “I need to form an LLC in [your city] — who should I call?”
- “Which local firm handles contract review for small businesses?”
- “Recommend a business attorney who can be our ongoing outside counsel.”
- “Best lawyer near me for a partnership dispute?”
Google Gemini · ChatGPT · Claude (Anthropic) · Google AI Overviews · Perplexity
These are representative queries, not a target list — what we actually build toward depends on your practice areas, your market, and who else is competing for the same searches. Search rankings and AI-answer visibility move over time; nothing here is a promise of a specific result.
Email Marketing
Email marketing for business law firms. Stay top of mind until the next contract lands on their desk.
The relationship rarely ends at the closing table — there's a hiring agreement to draft next quarter, a vendor contract up for renewal, maybe a dispute nobody saw coming.
- A drip sequence that keeps a formation inquiry from going cold
- Reminders timed to your compliance calendar — annual reports, registered-agent renewals
- Check-ins that bring a past client back for the next contract or filing
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You're on the calendar, Alex
Here's what to bring and what we'll cover in Thursday's call.
Confirmation -
Where things stand with your filing
The Secretary of State processed it — here's what's next on your end.
Status Update -
Got a minute for a quick review?
It helps other owners find a lawyer they can trust before they need one.
Review Request
Proof, not promises
See what every call, consult, and dollar actually produces.
A single dashboard connects your ads, your pages, and your calls to the clients they actually produced, with the real cost sitting right next to each one.
Lead & Client Tracking From the first call to the signed engagement letter
Whether someone calls, fills out a form, or books online, that inquiry gets logged, tagged to where it came from, and followed up without anyone having to remember to do it.
Source-level attribution
Every inquiry carries the campaign and keyword that produced it, so you can see in plain numbers which spend is filling the calendar and which is just sitting there.
Automatic follow-up
An owner who doesn't book right away keeps hearing from you on a schedule, not by accident — so a maybe doesn't quietly turn into a no.
ROI Tracking See what a new client actually costs you
Every signed client traces back to the campaign that brought them in, which means you're not guessing at cost per client.
Cost per client, tracked
Ad spend, calls, forms, and signed clients sit in one view, so you can watch what a client actually costs you and whether that number is heading the right direction.
ROI by practice area
Formation, contract work, compliance, and dispute matters get tracked as separate lines, so you know which one is quietly funding the rest of your marketing.
Call Analysis Don't let a bookable caller slip away
An owner sizing up lawyers almost always calls more than one firm before picking, and a call that rings through to voicemail usually just means they dial the next name on the list.
Every call recorded & scored
Each call gets scored for whether it turned into a booked consult, so you know when a good inquiry was lost on the phone instead of never happening at all.
Instant missed-call text-back
A call that goes to voicemail triggers an automatic text within seconds, so the caller hears back from your firm before they even finish dialing the next one.
Review Generation The reviews an owner reads before calling
An owner comparing firms almost always checks reviews before making the first call, so a thin or stale review count quietly costs you business you never even hear about.
One well-timed review request
Right after a matter closes — not weeks later when the details have faded — a client gets a single, easy request for a Google review.
Every platform, one inbox
New reviews from Google and the other sites that matter land in one place, so you can respond quickly and keep the name owners check first looking sharp.
Our work
Six live sample sites. Yours gets a design all its own.
Samples from other niches
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Westbrook & Hayes LLP
Strategic counsel for complex matters · Legal
Open the live demo → -
Sterling Justice Law
No fee unless we win · Legal
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Aspen Family Law
Compassionate counsel for life's milestones · Legal
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Harbourlight Immigration Law
A clear path, step by step · Legal
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Cornerstone Capital
Fiduciary planning across generations · Finance
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Crescent Loans
Funded in 24 hours · Finance
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Straight answers
Marketing for business & corporate lawyers, without the mystery
Google Ads is billed at 10% of whatever you spend with Google each month, with a $600/month floor — and we don't add any markup on top of your ad spend, so the number you set is the number Google gets. SEO is priced per page: $50/page/month with a 10-page minimum. A new website is a one-time project fee, not a subscription — eight packages ranging from $1,500 up to $20,000+ depending on what you need (the full breakdown is on /websites). There's no setup charge either way, everything runs month-to-month, and there's a 30-day guarantee if it's not working out. Ask for a proposal and we'll have real numbers back to you within a business day.
If open slots on next week's calendar outnumber the referrals coming in, or if you honestly couldn't say which of your marketing dollars produced a new engagement last month, it's worth bringing someone in. We build the site, the ads, the search presence, and the follow-up that turn a founder's search into a booked consult — freeing you up to do the drafting and negotiating instead of chasing your own leads. If your CPA and banker referrals already keep your calendar full, this might not be the year you need it.
Think of it as the department you'd never hire in-house: brand and website, paid search, organic rankings, AI-answer visibility, follow-up emails, and review generation, run as one system instead of six separate invoices. SearchPod owns all of it and answers for how it performs.
Look for someone who's actually built for a law practice — tracking that connects a phone call back to the ad or the page that produced it, and terms that leave your website, ad accounts, and client list in your name. Steer clear of a generalist agency that markets your firm the same way it markets a plumber, and ask them directly to show you cost per signed client, not cost per click.
Paid search can put consultation requests on your calendar inside the first couple of weeks, which matters when someone needs a contract turned around before they sign something they shouldn't. Search rankings, AI visibility, and your review count take longer to build — figure three to six months before they're producing inquiries on their own — but once they do, you're not paying per click for them anymore. Starting both at once gets you speed now and a cheaper cost per client later.
Nothing here is hidden — you can see our pricing on /pricing before you ever talk to us, and there's no markup tacked onto your ad spend or a setup fee bolted on at signing. Everything is month-to-month, so we keep the account by performing, not by contract. And the website, the ad accounts, and every bit of client data stay titled to your firm, full stop.
Right — an inbox full of form fills doesn't pay the rent, a signed engagement does. Our reporting follows each inquiry all the way to whether it became real work, so your budget goes toward the campaigns producing clients, not just clicks.
Yes. Formation work and a general-counsel retainer pull in different searches and different pages, so we run them as two lanes — one aimed at people about to start a company, one aimed at owners who want a lawyer on call. Most firms end up wanting both; we can build and grow either one first.
Yes — every phone call and form submission is tagged to the ad, page, or search term that produced it from day one. Over time that tells you not just your cost per new client, but whether formation work, contract matters, or a general-counsel retainer is actually where your best clients come from.
Yes. Forms, tracked calls, and campaign data feed straight into whatever you're already using to run intake — Clio and comparable practice-management tools both work — so a new inquiry shows up where your staff is already looking, instead of sitting in a separate inbox nobody checks.
Completely you. The website, the brand files, the ad accounts, and every bit of client data belong to your firm, not to us. There's no proprietary system holding any of it hostage — if we ever stop working together, you walk away with everything intact.
Figure two to four weeks for a typical business-law site covering formation, contracts, compliance, and general-counsel pages — faster if you're quick turning around content and feedback, slower if we're waiting on you. Either way you'll have a real timeline before we start and a status update at each milestone.
Free Proposal
Let's get your calendar filling up.
Tell us a bit about your firm and you'll have a plan in hand within one business day — no setup charge, month-to-month, and a 30-day guarantee if it's not the right fit.
- Pricing you can see before you ever fill out the form
- A no-cost look at your current site and map-pack standing
- A real person gets back to you within one business day
Month-to-month. You own your website, your ad accounts, and your data — always. Or call (519) 930-8818.
Request your free proposal.
Give us a quick picture of your practice and we'll put together a plan aimed at your consult calendar, along with a no-charge look at how your current site is doing. No setup cost, nothing to sign to see the plan.