Colorectal Surgery Marketing Turn GI referrals and quiet searches into booked colorectal consults.

Pricing is public, and it's the same formula for every specialty we work with. Google Ads management runs 10% of your monthly ad budget, with a $600/month minimum — we never mark up your ad spend, so 100% of your budget goes to Google. SEO runs $50 per page per month, with a 10-page minimum. Custom websites are one-time projects from $1,500 to $20,000+ (see /websites for the breakdown). Setup is $0 and it's month-to-month — no contract. Send us your practice details and a written proposal lands in your inbox within one business day.

If a slow month from your GI referral network means a slow consult calendar, if patients searching hemorrhoid or bleeding symptoms are landing on a competitor's site instead of yours, or if you can't say what a booked consult actually costs you, a specialty-focused agency is worth the spend. When referrals alone already keep your OR schedule full, it's fair to hold off.

This means one team owns your website and condition-specific pages, runs Google Ads toward the cases you actually want more of, builds local SEO and AI-search visibility, and keeps recall and review requests going out automatically after every visit — with a single calendar and a single report to show for it.

Find one that actually understands the specialty — they should know the difference between a screening colonoscopy patient and a rectal cancer referral, track cost per booked consult rather than raw clicks, publish real pricing instead of “call for a quote,” and make sure your site, ad accounts, and patient records stay yours, not theirs.

Google Ads can get your practice in front of a patient who's searching today within a couple of weeks. SEO and AI-search visibility take longer to build — figure 3 to 6 months before it's carrying real weight — while your GI and PCP referral pipeline continues covering the calendar in the meantime.

Rather than splitting your marketing across five vendors who never talk to each other, this is one team running your site, ads, SEO, AI search, email, and reviews together. Pricing is posted publicly, nothing is under contract, and setup costs nothing. Everything — the site, the ad accounts, the patient data — stays titled to your practice, not to us. And the first 30 days come with no bill if you're not seeing what you expected.

That's the work we lean into hardest. Rectal cancer, Crohn's and ulcerative colitis surgery, and pouch reconstruction are the highest-stakes, highest-value cases in the specialty, so we build dedicated condition pages and campaigns aimed at the patients — and the oncologists or gastroenterologists — searching for someone who handles that level of case, not generic hemorrhoid traffic.

Yes — that's a real, sizable slice of colorectal search traffic. Rectal bleeding and hemorrhoid symptoms get researched quietly, sometimes for weeks, and never turn into a phone call because the patient feels awkward saying it out loud. We write pages and ad copy in plain, unembarrassed language so the patient feels comfortable enough to actually book.

Yes. Call, form, and online-scheduling tracking is live from day one, so you can see cost per booked consult broken out by source — whether that's a symptom search, a “colorectal surgeon near me” search, or a referral-adjacent term.

Yes, and we're not trying to replace them. GI and primary-care referrals are the backbone of most colorectal practices — we build the self-search channel as an addition to that relationship, not a substitute for it, so your calendar isn't riding on one referral source.

Everything stays yours — the website, the brand files, the ad accounts, the patient records. It's titled to your practice from the day we start, and if we ever part ways, all of it goes with you, no exceptions.

Most colorectal surgery sites launch in about 2 to 4 weeks, depending on how much content and photography you already have on hand and how quickly we get feedback back from you. You'll have a real timeline before we start, not a moving target.