Dermatology Website Design
Dermatology Website Design that turns skin concerns into booked visits.
A dermatology practice runs on two different patients: one with a rash or a mole who bills through insurance, and one who wants Botox or a laser series and pays out of pocket. A site that treats both the same way loses bookings on both sides. Yours needs to split the path early and make the self-pay prices visible before anyone has to call and ask.
- One-time packages, $1,500 to $20,000+
- No contracts, 30-day guarantee
- You own the finished site outright
What a dermatology site needs
Built around two different patients, not one intake form.
A booking flow that splits medical from cosmetic
One path for a rash, a changing mole, or an insurance-billed visit. A separate path for Botox, filler, or a laser consult that is self-pay and priced up front. Mixing the two into one contact form loses the cosmetic patient who wanted a price before booking.
A priority track for skin cancer worry
A new or changing spot deserves a faster appointment than a routine rash, without turning your front desk into a triage line. We build a short set of questions that routes a worried patient to the next open priority slot instead of the general queue.
Cosmetic pricing pages that pass ad review
Meta and Google restrict aesthetic before-and-after creative, so paid ads carry less weight for cosmetic derm than organic search, reviews, and your own site. Published treatment ranges and honest cadence, not a single teaser price, are what convert a visitor comparing three practices.
Fast, mobile pages for a high-trust decision
Patients research a dermatologist heavily before booking, reading reviews on a phone between appointments elsewhere. A slow page loses that visitor to whichever practice site loads first.
What your budget actually buys.
Transparent one-time pricing
Packages run $1,500 to $20,000+ depending on how many conditions, cosmetic treatments, and providers you need pages for. Full breakdown on our website packages page, not a custom quote that hides the number.
You own the site, not a lease
The finished build launches on hosting the practice owns, so a slow month for cosmetic bookings never becomes a reason to worry about losing the site.
The right platform for a growing practice
WordPress when front-desk staff want to edit provider bios and hours themselves. Astro or Next.js when a fast booking wizard matters more, especially for the cosmetic side where patients compare practices in the same sitting. We recommend based on who runs the site day to day.
See three demos built for this exact split
Aster Dermatology shows a medical-and-cosmetic booking wizard with a five-business-day priority track for changing moles. Studio Lumière shows an aesthetician-led medspa with medical-director oversight and a treatment-match quiz. Lumen Aesthetic Clinic shows a physician-led injectables and laser practice with a written-quote consult flow. Any of the three patterns can anchor your build.
Dermatology website design, step by step.
01
Map medical and cosmetic separately
We list every condition you treat and every cosmetic treatment you offer, and check how each is actually searched, before either path gets designed.
02
Build the split booking flow
A medical intake for insurance-billed visits, a priority track for skin-cancer concerns, and a cosmetic consult path with self-pay pricing shown plainly.
03
Launch on accounts you control
The site launches on hosting the practice owns outright, so a slow month for cosmetic bookings is never a reason we could hold the whole site over you.
Dermatology website design FAQ.
One-time packages run from $1,500 to $20,000+. A single-provider practice with medical and cosmetic pages and a booking wizard usually lands in the lower half; a multi-provider practice with a full cosmetic menu, before-and-after pages, and several locations lands higher. That range is set once at launch, never billed again as a subscription.
Most practices hold a small number of priority slots so a new or changing spot is seen within about a week, not months. Your site should ask the right two or three questions to route that patient there directly, rather than making them explain urgency over the phone to a receptionist who then has to call you.
Because paid ad platforms restrict aesthetic before-and-after creative, cosmetic patients lean on organic search and your own site more than a typical business. A visitor comparing three practices for Botox or a laser series will book whichever one answers price and cadence honestly on the page, not the one that hides behind a call button.
It depends on who maintains the site. WordPress suits a practice manager who wants to update provider bios or add a new cosmetic treatment without calling a developer. Astro or Next.js loads faster, which matters more for the cosmetic funnel where patients compare practices back to back on their phone. Either way, the choice follows your team, not a habit we default to.
Get a dermatology website built for both sides of your practice.
Tell us your medical conditions, cosmetic menu, and providers. Expect a scoped proposal back within one business day.