Eating Disorder Treatment Marketing Agency Turn more of the right searches into intake calls.
We build and run the site, the restricted-category-compliant ads, the local rankings, the AI-search presence, and the follow-up.
- Ads built on keyword intent only — no remarketing, per Google's restricted-category rules
- Program pages a parent can read without feeling like they're being sold something
- Insurance-verification status and level-of-care fit tracked from first click to admitted patient
Prefer to talk? (519) 930-8818 — a strategist, not a sales script.
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Specific search
“Residential eating disorder treatment for teens”
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Intake inquiry
Parent or patient reaches out directly
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Level of care confirmed
Insurance checked, admission date set
One team, tuned for two audiences.
- Website
- Ads
- SEO
- AI Search
- Follow-up
- Reviews
- gate — unlike substance-use rehab
- No LegitScript gate — unlike substance-use rehab Google doesn't require LegitScript certification to advertise eating disorder treatment, so ads can go live without that separate approval process, though the restrictions below still apply.
- ad category under Google's personalized-ads policy
- Restricted ad category under Google's personalized-ads policy Health conditions can't be used to build remarketing or interest-based audiences, so every campaign runs on keyword intent — matched to residential, PHP, IOP, or outpatient care.
- one program has to speak to both
- 2 audiences one program has to speak to both A worried parent researching for their teenager and an adult calling for herself search, read, and decide completely differently — we build pages and campaigns for each.
These figures are shown for context, not a promise. Every patient's path through treatment is different, and results depend on your market, your programs, and your competition.
Where Inquiries Get Lost
Why a parent who found your website still hasn't called.
Strong clinical programming rarely gets discovered by accident.
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Google won't let you retarget a health search
Eating disorder treatment sits inside Google's restricted personalized-advertising category, so remarketing lists and audience-based campaigns are off the table.
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The parent researching your program is doing it quietly
Most searches for a teenager's treatment happen after the kids are asleep, sometimes typed and deleted more than once before the call gets made.
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A one-page 'we treat eating disorders' site doesn't earn trust
Parents and adult patients look for a named clinical team.
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You can't tell which program page actually drives admissions
Without call and form tracking split by level of care, you can't see whether your adolescent PHP page or your adult residential page is the one bringing in insurance-verified inquiries.
Your growth engine
More intake calls, from five channels feeding one intake line.
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Custom Website
Organized by level of care
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Google Ads
Restricted-category compliant
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SEO
Ranking without paying per click
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AI Search
Cited by ChatGPT & Gemini
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Follow-up & Email
Paced for parent vs. patient
More program-matched inquiries
Google Ads · PPC
Google Ads for eating disorder treatment centers. Built around a policy that won't let you retarget.
Because eating disorder treatment falls under Google's restricted personalized-advertising policy for health conditions, we can't run remarketing or interest-based targeting.
- No remarketing or lookalike audiences — Google's restricted-category rules don't allow it
- Landing pages built for a search that's often typed late at night, alone
- Every call and form matched to the level-of-care keyword that earned it
Sponsored
www.yourprogramname.com
Eating Disorder Treatment · Licensed Dietitians & Therapists
Joint Commission-accredited residential, PHP & IOP care with a full clinical team — therapist, dietitian, and psychiatrist. Confidential intake call, insurance checked before you commit to anything.
- Levels of Care
- Meet the Team
- Verify Insurance
Call (800) 555-0187
www.other-program.com
Residential Eating Disorder Care — Openings This Month
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Willow Creek Recovery Center
You5.0 5.0 out of 5 stars, · 142
“The dietitian called us back within a day and explained exactly how refeeding would work.”
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Harbor View Eating Disorder Center
4.9 4.9 out of 5 stars, · 198
“Insurance was verified before our first appointment, and nobody made my son feel like a diagnosis.”
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Meadowbrook Wellness
5.0 5.0 out of 5 stars, · 176
“Family sessions every week made the difference — recovery involved all of us, not just her.”
Local SEO
Local search visibility. Show up before the third search, not the tenth.
A parent searching for their teenager types differently than an adult searching for herself.
- Separate ranking pages for residential, PHP, IOP, and outpatient care
- Condition-specific pages — anorexia, bulimia, binge eating, ARFID — instead of one generic services list
- Joint Commission or CARF accreditation surfaced where a parent is actually looking for it
High-Intent Visibility
The searches a parent and a patient actually type.
A parent's search and a patient's search rarely use the same words, so we build for both — across regular Google results and the AI assistants people increasingly ask first.
First page, both searchers
What we build your pages and campaigns around, in paid results and organic alike.
- eating disorder treatment near me
- anorexia treatment center
- bulimia treatment near me
- binge eating disorder treatment
- residential eating disorder treatment for teens
- family-based treatment for eating disorders
- ARFID treatment program
- eating disorder treatment that takes insurance
- inpatient eating disorder treatment near me
- IOP eating disorder program near me
Google Search · Bing Search
What the AI assistants say back
We optimize so your levels of care and specialties actually show up when someone asks an assistant where to go.
- “What's a good eating disorder treatment center near me that accepts insurance?”
- “Is there an accredited residential program for anorexia in [your city]?”
- “Where can I find family-based treatment for a teenager with an eating disorder?”
- “Find an IOP program for binge eating disorder near me.”
- “Best ARFID treatment program in [your city]?”
Google Gemini · ChatGPT · Claude (Anthropic) · Google AI Overviews · Perplexity
These are sample searches, not a fixed target list — the real keyword set gets built around your specific programs and market, always inside Google's restricted-category ad rules. Visibility in both regular search and AI answers builds gradually rather than overnight.
Follow-up & Email
Follow-up for eating disorder treatment centers. Answer differently for a parent than for a patient.
A parent researching treatment for their child often needs weeks of reassurance before they're ready to commit to a level of care — very different from an adult who calls ready to start.
- Same-day reply for an adult who's ready to talk about admission
- A slower-paced resource series for a parent still deciding on a level of care
- Insurance-verification updates sent the moment your intake team has an answer
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We got your message — here's what happens next
An intake coordinator will follow up shortly with next steps for your family.
Intake -
Your insurance verification
We've checked your coverage for residential and PHP care. Here's what it looks like.
Insurance -
A few things to read before your call
Short guides on what to expect from family-based treatment and what to ask.
Family resource
Proof, not promises
See exactly which page and campaign fills a bed.
One dashboard connects every campaign, call, and form to the level of care it produced — so you know what's actually filling capacity and what's just spending budget.
Intake Tracking See who's ready and who needs more time
Every call, form, and click gets logged, attributed to its source, and routed to your intake team the same way, whether it came from a parent's late-night search or an adult's daytime call.
Where each inquiry actually came from
See whether your adolescent-program page, your adult-outpatient page, or a specific ad group produced the inquiry, so budget follows what's working by level of care.
Different pacing for different readiness
A parent who's just started researching gets resources, not a sales call; an adult ready to commit gets a same-day response.
Cost Tracking Know what one admitted patient actually costs
Every admission traces back to the first search that started it, so you can see what it actually costs to fill a residential bed versus an IOP slot.
One number for one admitted patient
Ad spend, calls, forms, and the level of care they landed in all connect, so you can see the real cost of filling any given bed.
Compared by level of care
Residential, PHP, IOP, and outpatient get tracked separately, so you can see which one is actually bringing in insurance-verified inquiries this month.
Call Review Catch the call before it goes to voicemail
A parent who worked up the nerve to call rarely tries a second center if the first call goes unanswered.
Every call scored for outcome
We listen for whether insurance questions got answered and whether the caller was offered a next step, not just whether the call was picked up.
A text goes out within seconds
If nobody picks up, an automated but warm text follows immediately, so the parent or patient hears back before they call the next name on their list.
Alumni Reviews Let discharged patients speak for the program
A discharge summary isn't proof to a stranger researching your program — a review is.
Timed for after discharge, not during
We never ask a current patient or their family for a review.
New reviews flagged as they land
Every new review across Google and the other platforms families check gets flagged in one place, so your team can respond thoughtfully instead of scrambling.
Our work
Six live sample sites. Yours gets a design all its own.
Samples from other niches
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Lakeshore Cardiology
Specialist credibility, patient warmth · Healthcare
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Express Care Group
In, out, no surprises · Healthcare
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Atrium Health Society
Primary care, reimagined · Healthcare
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Aurora Mind Health
Therapy that fits your life · Healthcare
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Sanctum Therapy
Therapy in your pocket · Healthcare
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Stride Movement Clinic
Move better. Stay better. · Healthcare
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Straight answers
Marketing for eating disorder treatment centers, without the mystery
Budgets vary with how many levels of care you're marketing and how competitive your metro is, but most centers land in the low thousands per month across the site, ads, SEO, and reviews, on top of ad spend. Every price we charge is posted on our pricing page — nothing is quoted-only. Send us your levels of care and market and we'll turn that into a specific proposal within one business day.
If your PHP or residential beds are sitting empty, if Google keeps disapproving your ad copy for touching a restricted health category, or if parents tell you they couldn't find clear insurance information before calling, yes. If you're already at capacity across every level of care, hold off.
It gets your program in front of both people who search for it: the patient and the parent. We build the site around your levels of care, run Google Ads inside the restricted-category rules, optimize your local listings by age group, and set up follow-up paced differently for a parent than for an adult.
Ask whether they know eating disorder ads fall under Google's restricted personalized-advertising policy — no remarketing allowed — and whether they write copy that avoids numbers, weights, and diet-culture language. Ask if you keep ownership of your website and ad accounts. A generalist who treats your center like any other local business will get your ads flagged.
Search ads can start producing calls within the first couple of weeks once campaigns clear Google's health-content review. Local rankings and AI-assistant visibility build more slowly — expect three to six months before they're carrying real inquiry volume on their own.
Most agencies apply the same rehab or urgent-care playbook to every behavioral-health client. We build separately for the parent audience and the adult audience, keep campaigns inside Google's restricted-category rules without needing LegitScript, and hand you ownership of the site, the ad accounts, and the data. Pricing stays posted, month-to-month, with a 30-day guarantee.
Yes — and unlike substance-use treatment, you don't need LegitScript certification first. What does apply is Google's restricted personalized-advertising policy for health conditions, which rules out remarketing and interest-based targeting. We build campaigns on keyword intent instead, matched to the level of care someone is actually searching for.
It has to be. No numbers, no weights, no before-and-after framing, nothing that reads as diet culture. We write toward the decision a parent or patient is trying to make — which program, which level of care — not toward urgency or fear.
That's often the primary search we're building for. A parent researching family-based treatment or an adolescent PHP program searches differently than an adult looking for herself — different keywords, different questions about insurance, a different pace before they call. We build separate pages and ad copy for each.
Completely. The site, the domain, the ad accounts, and every intake inquiry that comes through them belong to your center. Nothing is held in an account we control — if you ever want to leave, you take it all with you.
Yes. We connect your forms and call tracking into whatever admissions or clinical software your intake team already logs insurance verification and bed availability in — set up so patient information stays protected throughout.
Plan on roughly a month from kickoff to launch — faster if your accreditation details, staff bios, and program descriptions are ready to hand over, slower if we're waiting on content. We'll give you a real date once we see what you have.
Free Proposal
Let's build a plan for both audiences at once.
Send us your levels of care, your market, and where things feel stuck, and we'll turn it into a real plan — the site, the restricted-category-compliant ads, and the tracking behind them. A specialist gets back to you within one business day.
- A plan scoped to your specific levels of care, not a generic template
- A free look at how your program shows up in search today
- Month-to-month, posted pricing, and a 30-day guarantee if it's not the right fit
Month-to-month. You own your website, your ad accounts, and your data — always. Or call (519) 930-8818.
Tell us about your center.
Share your levels of care and market and we'll put together a plan for the site, the compliant campaigns, and the follow-up — plus a quick look at how you show up in search today. No cost, no obligation.