Elder Law Marketing Agency Turn a care crisis into signed elder law cases.
One team manages your website, Google Ads, local SEO, AI-search visibility, and review generation.
- Campaigns built around Medicaid planning, spend-down, and VA Aid & Attendance searches
- Pages that answer the five-year look-back question before a family has to ask
- Every call and form tracked back to the Medicaid or asset-protection case it became
Prefer to talk? (519) 930-8818 — a strategist, not a sales script.
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A parent's sudden decline
“Medicaid planning attorney near me”
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Family gets in touch
By phone, form, or live chat
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Consult on the calendar
Before the rehab stay ends
One team, one Medicaid-to-signed-case system.
- Website
- Ads
- SEO
- AI Search
- Follow-up
- Reviews
- of adult children check a firm's reviews before booking a Medicaid consult
- 90% of adult children check a firm's reviews before booking a Medicaid consult Every closed case becomes an invitation for a 5-star Google review.
- Americans turn 65 every day
- 10,000/day Americans turn 65 every day The families who need Medicaid and long-term-care guidance keep growing right along with them.
- channels — website, ads, SEO, AI search, email & reviews — under one roof
- 6 channels — website, ads, SEO, AI search, email & reviews — under one roof One team who talks to itself, instead of five vendors who don't.
Figures above are general context, not a promise — actual results depend on your market, caseload mix, and local competition.
Why Growth Stalls
Why Medicaid and asset-protection cases go to someone else.
Solid Medicaid and long-term-care work doesn't fill next month's consultation calendar by itself — these are the four gaps costing you cases.
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Families search “Medicaid lawyer,” you show up under “estate planning”
Most firm sites file Medicaid and asset-protection work under a general wills-and-trusts tab, so a daughter comparing options after her father's stroke can't tell you handle spend-down and look-back planning at all.
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The clock starts at hospital discharge, and you're not there yet
A Medicare-covered rehab stay runs out fast, and the discharge planner hands families a list before you've ever shown up in their search.
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A consult happens, then the family goes quiet for three weeks
Medicaid planning means gathering five years of bank statements, and that homework scares people into silence.
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You can't see whether Medicaid work or VA claims pay the bills
Without call tracking tied to practice area, you're guessing whether your ad spend is landing Medicaid consults, VA Aid & Attendance filings, or asset-protection work.
Your growth engine
More Medicaid cases, from five channels built around elder law.
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Custom Website
Built around Medicaid & VA benefits
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Google Ads
Families racing a spend-down deadline
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SEO
Ranking for “elder law near me”
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AI Search
Cited when AI answers Medicaid questions
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Email Marketing
Nudges a stalled application forward
More signed Medicaid cases
Google Ads · PPC
Google Ads for elder law firms. Show up before the discharge planner's list does.
A rehab stay covered by Medicare typically runs out in weeks, and the family search for “Medicaid planning attorney” starts the moment a discharge date gets mentioned.
- Campaigns for Medicaid planning, asset-protection trusts & VA Aid and Attendance
- Landing pages that walk through the five-year look-back without the legalese
- Every call priced back to the exact keyword and campaign that earned it
Sponsored
www.yourelderlawfirm.com
Free Consultation · Medicaid Planning & Asset Protection
Protect the family home and savings from nursing-home spend-down. Medicaid planning, VA Aid & Attendance, and asset protection — confidential consultations, most calls returned same day.
- Medicaid Planning
- Asset Protection
- VA Benefits
Call (312) 555-0138
www.competitor-elderlaw.com
Discount Estate Planning Bundle
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Brennan Elder Law
You5.0 5.0 out of 5 stars, · 204
“They found a Medicaid path we didn't know existed and saved most of my mother's savings.”
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Okafor & Voss Elder Law
4.9 4.9 out of 5 stars, · 176
“Explained the five-year look-back in plain English and never once made us feel rushed.”
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Pemberton Long-Term Care Law
5.0 5.0 out of 5 stars, · 231
“Got my father's VA Aid and Attendance approved after two other firms told us to wait.”
Local SEO
Search engine optimization. Be the firm that shows up for “elder law near me.”
Families rarely browse past the map pack when they type “elder law attorney near me” at 11 p.m. after a bad hospital call.
- Map-pack visibility for Medicaid, asset-protection & VA-benefits searches
- Pages built for every county courthouse and hospital system you serve
- A review flow that reassures a family before they ever dial
High-Intent Visibility
What families type the night a parent's care changes.
Nobody searches “elder law attorney” on a random Tuesday — it's a nursing-home bill, a hospital discharge date, or a new diagnosis that starts the search.
Ranking on Google and Bing
The terms your website, ads, and content are built to win once a family starts comparing elder law firms.
- elder law attorney near me
- medicaid planning attorney near me
- nursing home asset protection lawyer
- guardianship attorney near me
- long-term care planning lawyer near me
- best elder law attorney [your city]
- VA aid and attendance lawyer near me
- medicaid spend down attorney
- special needs trust lawyer near me
- conservatorship attorney near me
Google Search · Bing Search
Named in AI-generated answers
Tuned so ChatGPT, Gemini, and Google's AI Overviews recommend your firm to whoever's asking how to protect a parent's house from nursing-home costs or where to begin a Medicaid application.
- “Who's the best elder law attorney near me?”
- “How do I protect my parents' assets from nursing home costs?”
- “Recommend a top-rated Medicaid planning attorney in [your city].”
- “Find a guardianship lawyer near me with good reviews.”
- “Best elder law attorney near me for a Medicaid application?”
Google Gemini · ChatGPT · Claude (Anthropic) · Google AI Overviews · Perplexity
These are representative queries, not a promise of ranking — the actual keyword list is built around your practice areas, service area, and competition, and visibility compounds over months, not days.
Email Marketing
Email marketing for elder law firms. Keep the paperwork from stalling a case.
A Medicaid application needs five years of bank and asset statements, and gathering them is where families stall out.
- Fewer missed consults, thanks to automatic appointment reminders
- A document checklist sent the moment a case opens, no staff chasing required
- Automatic nudges when a family goes quiet mid-application
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You're confirmed for Thursday, Eleanor
Thursday at 2:00 PM — bring any Medicaid or asset paperwork you already have, and we'll handle the rest.
Confirmation -
What to bring to your Medicaid consult
A short list of bank statements and income records to bring — nothing else needed before we meet.
Documents -
Where your Medicaid application stands
The caseworker's latest update, and what we're waiting on next.
Case Update
Proof, not promises
See what every call and consult actually costs.
A single dashboard ties every ad, page, and phone call to the Medicaid or asset-protection case it eventually became — and what that case cost to land.
Lead & Case Tracking From first call to signed engagement letter
Every inquiry — a call, a form, an ad click — gets logged, tagged to whatever brought it in, and followed up automatically, so the family still gathering five years of bank statements doesn't drift to a firm that called back sooner.
Real-time source attribution
See exactly which campaign or search term brought in each inquiry, so you can put more budget behind what's actually filling your calendar.
Automated follow-up
A family that needs a week to gather Medicaid paperwork still gets a respectful nudge by email or text until they're ready to book, instead of falling off the list.
ROI Tracking See your true cost per Medicaid case
Every signed engagement gets traced back to the campaign that produced it, so you know your real cost to land a Medicaid case versus an asset-protection or VA-benefits case.
True cost per signed case
Ad spend, calls, forms, and signed cases sit in one view, so you always know what a new client actually costs and whether that number is trending up or down.
Practice-area ROI
Medicaid planning, VA-benefits filings, and asset-protection work show separate numbers, so you can see which practice area is actually carrying the marketing budget.
Call Analysis Catch every call worth a callback
Most families call to ask a question before they ever book, and a missed call while a rehab-stay deadline is ticking usually just means the next firm on the list picks up.
Call recording & scoring
Each call gets scored on whether it led to a booked consult, so you can spot where calls are being lost and coach your intake team using real conversations.
Missed-call recovery
A call that goes unanswered triggers an automatic text within moments, so the family hears back from your firm before they try the next name on their list.
Review Generation What families check before calling
Families deciding who handles a parent's Medicaid application read reviews before they dial a number.
Automated review requests
Once a Medicaid or asset-protection case closes, the family gets a single, well-timed request for a Google review.
Reputation monitoring
Every new review across Google and the other major sites lands in one place, so you can respond quickly and protect the reputation families check first.
Our work
Six live sample sites. Yours gets a design all its own.
Samples from other niches
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Westbrook & Hayes LLP
Strategic counsel for complex matters · Legal
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Sterling Justice Law
No fee unless we win · Legal
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Aspen Family Law
Compassionate counsel for life's milestones · Legal
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Harbourlight Immigration Law
A clear path, step by step · Legal
Open the live demo → -
Cornerstone Capital
Fiduciary planning across generations · Finance
Open the live demo → -
Crescent Loans
Funded in 24 hours · Finance
Open the live demo →
Straight answers
Marketing for elder law attorneys, without the mystery
We publish our pricing rather than hide it behind a call. Google Ads runs 10% of whatever you put toward monthly ad spend, with a $600/mo floor — we never mark up the media itself, so your Google budget goes to Google. SEO work is billed per page at $50/month, with a 10-page floor to start. A new website is one of eight fixed one-time packages, $1,500 to $20,000+, scoped to your firm's size (see /websites). There's no setup fee and no contract — you can leave month to month. Send us a few details about your practice and you'll have exact numbers back within a business day.
Depends on where your intake is coming from. If your calendar fills from geriatric care managers, elder-care CPAs, and hospital discharge planners who already know you, you may not need one. If open consult slots sit empty while families Google “Medicaid planning attorney” every night, that's revenue an agency earns back — we build the website, ads, local SEO, and review flow that puts your firm in that search instead of a generalist estate-planning shop.
Everything that turns a Medicaid or asset-protection search into a booked consult: a website built around your practice areas, Google Ads for spend-down and VA-benefits searches, local and AI-search visibility, and automated follow-up so a family that calls at 9pm still hears back.
Look for one that treats Medicaid and long-term-care work as its own specialty, not a subset of general estate planning. Ask how they'd write ad copy around a spend-down deadline without crossing bar advertising rules, and confirm you retain ownership of your site, ad accounts, and client data if you ever switch agencies.
Google Ads can start putting your firm in front of families within days of launch — useful when a rehab stay is ending and a family needs an answer now. Local SEO, AI-search visibility, and review growth take longer to build but eventually bring in consultations without a per-click cost. Most firms run both from the start rather than choosing one.
No vendor hand-offs — the same team writes your ads, tunes your SEO, and manages your reviews, so nothing falls through the cracks between departments. Pricing is posted publicly, there's no setup fee or contract, and every case is tracked back to what it actually cost to sign. Your website, ad accounts, and client records stay yours no matter what.
Yes. A contact form that never turns into a signed engagement letter didn't earn its keep. We track every call and form back to its source from day one, so you know what a signed Medicaid case actually costs to acquire versus a guardianship or asset-protection case.
Yes. Elder law ads face the same bar-advertising restrictions as any legal marketing — no promising a Medicaid application will be approved, no outcome guarantees, and testimonials handled the way your state bar requires. We write copy and design review requests with those limits built in from day one, not bolted on after a complaint.
Yes, entirely. Your site, your ad accounts, and every client record are your firm's property from the day we start, and there's no contract locking you in — it's month to month throughout. If you ever move to another agency, the site and the data go with you, working exactly as they did the day before.
Yes. Whatever intake tool or legal CRM you're already running — Clio is common among elder law firms, but we work with what you have — we route tracked calls, form submissions, and ad leads straight into it, so nothing gets logged by hand or falls through a gap between systems.
Often, yes — response speed decides who gets the case. A daughter calling after her mother's fall isn't going to wait around; if nobody picks up, she calls the next name on her list. Missed-call text-back, instant lead alerts, and same-day follow-up mean your firm is usually the first one she actually talks to.
Most elder law sites go live in roughly 2–4 weeks — built around Medicaid planning, asset protection, and long-term-care pages specifically, not generic estate-planning boilerplate. Timeline depends mostly on how quickly you can turn around attorney bios and feedback on drafts; we'll map out the schedule before work starts.
Free Proposal
Let's fill your consult calendar.
Tell us about your practice and you'll have a custom plan back within one business day — no setup fee, month to month, backed by a 30-day guarantee.
- A plan priced from our public rate card
- A free look at your site's Medicaid and map-pack visibility
- A real specialist reply within one business day
Month-to-month. You own your website, your ad accounts, and your data — always. Or call (519) 930-8818.
See your elder law growth plan.
Tell us about your practice — caseload, practice-area mix, current site — and we'll send back a plan built to fill your consult calendar, plus a free look at your current site's Medicaid and SEO visibility, within one business day. No obligation, and it's month to month if you sign on.