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Employment Defense Client Growth

Turn more searches into new employer clients.

One team runs your website, ads, SEO, AI search, follow-up, and reviews.

  • Ads written to reach employers, not employees looking to sue
  • A site that states plainly you represent management, and books the call
  • Every call and form tracked to a new client, not just a lead

Prefer to talk? (519) 930-8818 — a strategist, not a sales script.

Employment defense attorney meeting with an HR director at a conference table, reviewing an EEOC charge response
  • High-intent search

    “Employment defense attorney”

  • New client inquiry

    Call, form or consultation request

  • Consultation booked

    Added to your intake calendar

One team. One growth system.

  • Website
  • Ads
  • SEO
  • AI Search
  • Follow-up
  • Reviews
of your ad budget is our whole Google Ads fee
10% of your ad budget is our whole Google Ads fee $600/month minimum, and every dollar of your ad budget goes to Google — no markup.
setup fees, month to month
$0 setup fees, month to month No contract and nothing to buy in. If we're not a fit, you can leave any month.
you-don't-pay guarantee
30 days you-don't-pay guarantee If you're not happy with your first 30 days, you don't pay. That's the whole policy.

These are our real prices — the same ones published on our pricing page.

Why Growth Stalls

Why employer-side intake calendars run dry.

Great defense work doesn't fill next month's consult calendar on its own. Here are the four leaks we plug.

  • Your marketing pulls in employees, not employers

    Search “employment lawyer” and most clicks come from workers looking to sue.

  • Clients only think of you after a charge already landed

    Most owners and HR directors don't look for defense counsel until an EEOC charge or demand letter shows up.

  • Referrals from brokers and business attorneys are slow

    A strong referral network from insurance brokers, CPAs, and business lawyers is valuable, but it can't be scheduled.

  • A charge with a deadline can't wait for a callback

    EEOC charges and demand letters move on the clock.

Your growth engine

More new clients, from five channels working as one.

  1. Custom Website

    Built to filter right

  2. Google Ads

    Reaches employers

  3. SEO

    Top of the map pack

  4. AI Search

    Named by AI answers

  5. Email Marketing

    Keeps clients close

More new employer clients

Employment Defense Attorney Near Me
  1. Whitmore Employment Defense

    You

    5.0 5.0 out of 5 stars, · 132

    “They represent employers only, so we never worry about conflicts. Fast, direct answers on every charge.”

  2. Sterling & Cole Labor Counsel

    4.9 4.9 out of 5 stars, · 168

    “Our go-to for EEOC charges and handbook reviews. They explain the risk in plain English.”

  3. Kessler Workplace Defense Group

    5.0 5.0 out of 5 stars, · 141

    “Responsive the same day a demand letter came in, and proactive about the policies that prevent the next one.”

Illustration of the map pack — the three local results that win the click.

Local SEO

Search engine optimization. Be the firm HR directors find first.

When an HR director searches “employment defense attorney near me,” the map pack and your reviews decide who gets the call.

  • Map-pack rankings for EEOC defense, wage and hour, and compliance
  • Pages for every industry and claim type you defend
  • Reviews that tell HR directors your firm delivers
Get SEO for my firm

Email Marketing

Email marketing for employment defense firms. Be the counsel they call first.

Employer clients need you for more than the emergency — handbook updates, manager training, and policy reviews keep a business compliant between claims.

  • Reminders for annual handbook and policy reviews
  • Compliance updates when employment law changes
  • Check-ins that bring back clients for the next matter
Get client outreach for my firm
  • Your consultation is confirmed

    We're looking forward to discussing your EEOC charge and next steps.

    Confirmation
  • Is your handbook up to date?

    A quick compliance check-in before your next policy review is due.

    Compliance Reminder
  • How did we do?

    Your feedback helps other businesses find the right defense counsel.

    Review Request
Illustration of the automated sequences we write, send, and measure for you.

Proof, not promises

Track every call, consultation, and dollar.

One dashboard shows which ads, pages, and calls become new employer clients — and what each one cost you.

Lead & Client Tracking From first call to signed engagement

Every inquiry — website, search, ad, or phone — is captured, tagged to its source, and followed up fast, so the HR director who called about a charge isn't lost to a faster firm.

Real-time source attribution

See which campaign or keyword produced each inquiry, so you fund what brings in new clients and cut what doesn't.

Automated follow-up

Inquiries that don't sign right away get timely, professional emails and texts until they decide.

Straight answers

Marketing for employment defense lawyers, without the mystery

Free Proposal

Let's fill your client roster.

Tell us about your firm and we'll send a custom plan within one business day — $0 setup, month-to-month, 30-day guarantee.

  • A plan built on our public pricing
  • Free audit of your site & search visibility
  • A specialist responds within one business day

Month-to-month. You own your website, your ad accounts, and your data — always. Or call (519) 930-8818.

Request your free proposal.

Tell us about your firm and we'll send a custom plan to bring in new employer clients — plus a free audit of your current site. $0 setup, no obligation, within one business day.

What do you need? (optional — pick as many as you like)

A real strategist replies within one business day. No obligation, no spam.