Energy Lawyer Marketing Agency Turn royalty and lease searches into signed cases.
Website, ads, SEO, AI visibility, follow-up, and reviews run together, tuned so a mineral owner double-checking a royalty check and a landman racing a lease deadline both end up dialing your firm instead of scrolling to the next result.
- Ad campaigns scoped to your actual producing basin — not a nationwide keyword list
- Homepage paths that split royalty and mineral-rights work from leasing and title work at a glance
- Reporting that traces every call back to the case it actually became
Prefer to talk? (519) 930-8818 — a strategist, not a sales script.
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High-intent search
“Oil and gas lawyer near me”
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New inquiry
Call, form, or online intake
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Case opened
Added to your pipeline
One team running every channel.
- Website
- Ads
- SEO
- AI Search
- Follow-up
- Reviews
- of your monthly ad budget — the entire Google Ads fee
- 10% of your monthly ad budget — the entire Google Ads fee $600/mo minimum, flat, with every dollar of your ad spend still going to Google.
- setup cost, month-to-month, nothing to sign
- $0 setup cost, month-to-month, nothing to sign Leave whenever you want — and if the first 30 days don't work out, you don't pay for them.
- handling your site, ads, SEO, AIO, email & reviews
- 1 team handling your site, ads, SEO, AIO, email & reviews One point of contact who knows your basin, not five contractors who've never heard of a pooling order.
Every starting price we charge is published on the pricing page — nothing sits behind a sales call.
Why Growth Stalls
Why the phone doesn't ring like it should.
Oil and gas expertise doesn't put you in front of the next royalty dispute or lease negotiation on its own.
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Your website can't tell an heir from a landman
A great-grandchild who just inherited a fractional mineral interest and a landman trying to lock down a pooling agreement are looking for two completely different things when they land on your homepage.
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Most underpaid mineral owners never think to call a lawyer
Most owners who notice their royalty check looks a little light just assume the operator did the math right.
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Landmen and title companies send work until they stop
Landmen, title companies, and attorneys conflicted out of a matter are a real source of new cases.
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A pooling order doesn't wait for a callback
Delay-rental deadlines, pooling-order response windows, and division-order signing dates run on the operator's calendar, not yours, and a lease inquiry left sitting in a shared inbox over a weekend can cost a client the matter outright.
Your growth engine
Five channels, run as a single system built for your basin.
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Custom Website
Two front doors, one site
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Google Ads
Basin-scoped, ready to call
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SEO
Found before they search for you
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AI Search
The name AI gives out
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Email Marketing
Keeps landmen and owners warm
More cases in your pipeline
Google Ads · PPC
Google Ads for energy law firms. Be the firm mineral owners and operators already trust in your basin.
Campaigns get built around mineral-rights, royalty-dispute, lease-negotiation, and title-curative searches, live near the top of Google within days, and geofenced to the counties inside your basin so you're not bidding against a national firm running the same broad terms in fifty states.
- Separate campaigns for royalty and mineral-rights disputes versus leasing and transactional work
- Landing pages built around division orders, pooling notices, and delay-rental deadlines
- Call tracking down to the exact keyword and ad that produced it
Sponsored
www.yourenergylawfirm.com
Oil & Gas Attorney · Free Case Review
Mineral rights, royalty audits, and lease review for owners and operators. Tell us what's in your file and we'll walk through what it means and what comes next.
- Royalty Disputes
- Lease Review
- Title & Regulatory
Call (432) 555-0161
www.national-oilandgasfirm.com
Oil & Gas Litigation Nationwide
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Yoakum County Mineral Law
You5.0 5.0 out of 5 stars, · 63
“They caught a royalty deduction on my check that had been wrong for over a year.”
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Anadarko Basin Energy Counsel
4.9 4.9 out of 5 stars, · 88
“Negotiated our lease terms and never let the landman rush the timeline.”
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Permian Title & Mineral Law
5.0 5.0 out of 5 stars, · 71
“Sorted out our family's heirship issue on an interest none of us understood.”
Local SEO
Search engine optimization. Show up first in the counties you actually work.
A mineral owner searching 'oil and gas lawyer near me,' or an operator looking for counsel in a specific county, picks from whoever shows up in that map pack.
- Visibility for mineral rights, royalty, and lease searches
- A page built for every basin and county you cover
- Reviews that reassure a mineral owner they picked the right firm
High-Intent Visibility
What a mineral owner or operator searches before they call.
A mineral owner usually starts searching the moment a royalty check looks off or a landman shows up wanting a lease signed by Friday.
Where Google and Bing put your firm
The terms your site, ads, and pages are built to win when someone in your basin needs counsel.
- oil and gas lawyer near me
- mineral rights attorney [your city]
- royalty dispute lawyer
- oil and gas lease attorney
- mineral rights lawyer near me
- division order attorney
- quiet title oil and gas lawyer
- pooling and unitization attorney
- energy lawyer [your city]
- surface use agreement attorney
Google Search · Bing Search
Named when someone asks an AI assistant
We optimize for AI answers, so when someone asks ChatGPT or Gemini who handles a royalty or lease matter in their area, your firm is the name that comes back.
- “Who's the best oil and gas lawyer near me?”
- “Recommend a top-rated mineral rights attorney in [your city].”
- “How do I find out if I'm being underpaid on oil and gas royalties?”
- “Find a lawyer who handles oil and gas lease negotiations near me.”
- “Best mineral rights attorney near me with good reviews?”
Google Gemini · ChatGPT · Claude (Anthropic) · Google AI Overviews · Perplexity
These examples aren't a fixed target list — the actual terms depend on your basin, your practice mix, and who else is competing for the same searches in your counties. Rankings and AI visibility shift over time and aren't something anyone can guarantee.
Email Marketing
Email marketing for energy law firms. Keep the landmen and owners who already know you close.
A mineral owner deciding whether a royalty dispute is worth pursuing can sit on it for months, and a landman who sent you one referral two years ago won't remember your name without a nudge.
- Sequences for owners still weighing whether a royalty claim is worth pursuing
- Deadline reminders tied to delay-rental windows and pooling-order response dates
- Regular check-ins that keep landmen, title companies, and CPAs sending referrals
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You're on the calendar, Morgan
We've got your lease and division order — we'll review them before we talk.
Confirmation -
An update on your matter
Here's what's moved since we last talked, and what's next on the timeline.
Case Update -
Quick favor?
A short review helps the next mineral owner find their way to the right firm.
Review Request
Proof, not promises
Know what every call and dollar turned into.
One dashboard follows every ad, page, and phone call through to whether it turned into a signed engagement, and what your firm actually paid to land it.
Lead & Case Tracking From the first call to a signed engagement letter
Calls, web forms, and chat messages all get logged and traced back to the source that produced them.
Source-level attribution
See whether a new case came in through a royalty-dispute ad, an organic division-order page, or a landman's referral link.
Automated intake follow-up
An heir who needs two weeks to dig up an old lease or a probate file keeps getting timely nudges by email and text instead of quietly falling out of your pipeline.
ROI Tracking What it really costs to land a signed case
Each signed case is tied back to the campaign, keyword, or page that brought it in, giving you a real cost-per-case number.
Cost per signed case
Ad spend, phone calls, web forms, and signed engagements live in one view, so you can track your cost per case over a quarter instead of guessing at it.
Practice-area ROI
Royalty disputes, lease negotiation, and title curative work each get tracked as their own line, so you know which side of the practice your ad dollars are actually earning their keep on.
Call Analysis Don't lose a case to a full voicemail box
A mineral owner comparing three firms is calling all three the same afternoon, and if yours rolls to voicemail while a pooling deadline is running, the next number on their list picks up before you call back.
Call recording & scoring
Every call gets scored against what actually happened next in intake, so you can hear exactly where a promising mineral-rights caller lost interest and coach the team using the real conversation.
Missed-call recovery
A missed call fires off an automatic text within seconds, so a mineral owner already dialing the next firm on their list hears back from yours first.
Review Generation What a wary mineral owner checks first
An heir researching which firm to trust with a family mineral interest checks Google reviews before doing anything else.
Automated review requests
Once a royalty dispute settles or a lease closes, one well-timed request goes out automatically.
Reputation monitoring
New reviews from Google and other directories all land in one inbox, so you can respond quickly and keep your public record accurate for the next mineral owner doing their homework.
Our work
Six live sample sites. Yours gets a design all its own.
Samples from other niches
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Westbrook & Hayes LLP
Strategic counsel for complex matters · Legal
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Sterling Justice Law
No fee unless we win · Legal
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Aspen Family Law
Compassionate counsel for life's milestones · Legal
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Harbourlight Immigration Law
A clear path, step by step · Legal
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Cornerstone Capital
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Crescent Loans
Funded in 24 hours · Finance
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Straight answers
Marketing for energy lawyers, without the mystery
We publish our rates instead of gating them behind a call. Google Ads management is a flat 10% of what you spend with Google each month, floored at $600/mo, and we never mark up your ad spend. SEO runs $50 per page per month with a 10-page minimum. A new website is priced as one of eight fixed packages between $1,500 and $20,000+, detailed at /websites. There's no setup charge and nothing locking you into a term — tell us about your practice and a proposal lands in your inbox within a business day.
If most of what fills your docket still comes down to two or three landmen who happen to remember your name, or you couldn't say which page brought in last month's best royalty case, bringing in help usually pays for itself. We run the site, ads, SEO, and review pipeline that keep mineral-rights, leasing, and title curative cases coming in on a schedule that isn't tied to any single referral source staying loyal. If your calendar's already full of the right work, you may not need us yet.
It's responsible for every channel between a Google search and a signed engagement letter. We design your site, run Google Ads against royalty, mineral-rights, and lease-review searches, build your ranking in local and AI search results, and keep follow-up and review requests moving on their own — one team owning the whole pipeline rather than a separate vendor for the website, the ads, and the SEO.
Find one that understands the practice split — a site structured around mineral-owner disputes on one side and operator, leasing, and title work on the other, ad campaigns scoped to your actual producing basin instead of a nationwide radius, and reporting that ties a case back to the exact page or keyword that produced it. Avoid any agency that runs your firm through the same playbook as a plumbing company or won't hand over your site and ad account logins. Ask how they measure a signed case, not just a submitted form.
Google Ads can start putting inquiries in front of your intake team within the first couple of weeks — useful when a client is already inside a pooling response window. Organic rankings generally take 3–4 months to move, and it's usually 6–8 months before SEO, AI visibility, and reviews together are producing cases on their own without a click cost attached. Firms that run both from day one avoid the gap where paid traffic is the only thing keeping the phone ringing.
One team owns your site, ads, SEO, AI visibility, email, and reviews, so there's nobody to blame something else when a campaign underperforms. Campaigns get scoped to the specific basin you work — Permian, Bakken, Anadarko, Appalachian, Eagle Ford — every case is traced back to its acquisition cost, and our starting prices sit on the pricing page rather than behind a sales call. There's no contract, and your website, ad accounts, and client data stay yours whether or not you keep working with us.
No. A call or a form submission only matters once it becomes a signed engagement letter, so that's the number our reporting tracks all the way through — not the raw inquiry count. That's the difference between a campaign that's actually growing your caseload and one that's just filling an intake sheet with names.
Yes. State bar rules on advertising outcomes and testimonials apply the same whether it's a personal injury firm or an oil and gas practice, and we don't treat those rules as optional. Ads, landing pages, and review requests are built to stay inside them, so growing your mineral-rights and leasing docket doesn't open up a bar-complaint risk.
Yes. Every call and form is tagged to the ad, keyword, or page that generated it starting day one, so you can see your true cost per engagement — and tell whether royalty disputes, leasing work, or title curative matters are the ones actually covering the marketing bill.
Yes. Call tracking, web forms, and campaign data feed into whatever intake system you're already running — Clio, Lawmatics, or another legal CRM — so a new lease or pooling inquiry reaches someone right away instead of sitting in an inbox while the response window closes.
Your firm, fully. The website files, brand assets, ad accounts, and client records are yours, not ours — nothing sits locked inside a platform only we can export. If you ever move to a different agency or bring marketing in-house, everything goes with you.
Most sites go live in about 2–4 weeks, and the biggest variable is how fast attorney bios, practice-area write-ups, and feedback on drafts come back from your team. A typical build keeps mineral-owner and royalty pages separate from leasing, title, and regulatory pages from the first draft, and you'll see progress in stages rather than one reveal at the end.
Free Proposal
Let's put a plan together.
Send us a few details about your practice and the basin you work, and a tailored plan lands in your inbox within a business day. No setup fee, nothing to sign long-term, and a 30-day guarantee if it isn't working.
- Pricing pulled straight from our published rate card, no surprises added later
- A no-cost look at how your current site and search presence are doing
- A real reply from a person, not an autoresponder, inside one business day
Month-to-month. You own your website, your ad accounts, and your data — always. Or call (519) 930-8818.
Request your free proposal.
Tell us about your practice — caseload, basin, current site — and we'll put together a plan plus a free look at what your current site and search presence are doing today. No setup cost, no pressure to sign anything.