Home Care Software Marketing Agency An administrator's EVV search, turned into a caregiver roster that renews.

Pricing is published and doesn't move based on how many locations or caregivers you're managing. Google Ads management runs 10% of your monthly ad budget, with a $600/month minimum, and we never add a markup on top of what you spend with Google. SEO runs $50 per page per month, with a 10-page minimum. A custom site is one of eight fixed one-time packages, starting at $1,500 and running up to $20,000+ for a multi-location build — full breakdown at /websites. There's no setup fee, nothing is locked into a contract, and if your first 30 days don't move the needle, there's no invoice for that month. Describe where your platform stands today and a real specialist writes back with actual numbers — no sales call required — inside one business day.

If trials sign up but caregivers never come off paper, if your cost per click keeps rising every EVV rollout season without a clear reason why, or if new agencies still mostly come from conference booths and word of mouth between operators — fixing any one of those usually pays for the engagement. We take the site, the ads, the compliance content, and the onboarding emails off your team's plate so your product people stay on the product. If demos are already turning into renewals on their own, there's nothing here you need.

It covers the whole distance between an administrator's first search and a signed renewal. SearchPod builds your demo and trial pages, runs Google Ads against the EVV and scheduling searches administrators actually type, writes the compliance and comparison content that ranks on its own, gets your platform named in AI answers, and runs the onboarding sequence that gets a real caregiver roster off paper before a trial expires.

Ask them to explain the difference between a single-location private-pay owner and a multi-location operator answering to a franchise office — the sales cycle and the content aren't the same for either one. Ask exactly how they'd trace a signed trial back to the ad or search term that produced it. And ask what they actually understand about EVV and state compliance — an administrator can tell within a sentence whether you get it, and she'll end the call if you don't. Then confirm your site, ad accounts, and analytics stay registered in your name.

Expect the first demo requests from paid search within a matter of weeks. EVV, compliance, and comparison content generally needs 3–4 months to climb the rankings, then it keeps compounding from there. Meanwhile the onboarding emails start nudging your trial-to-paid rate right away, so no single channel is carrying the whole result on its own — most platforms see the full curve build out over 6–8 months as organic catches up.

The site, the ads, the SEO, the AI search, and the onboarding email all run as one connected system, so a trial that stalls doesn't fall into the gap between two vendors' contracts. We get judged on demos, trials, and renewed agencies — not on click volume. Pricing is public, there's no contract, setup costs $0, and your site, ad accounts, and agency data are registered to your company from the very first login. Fall flat in the first 30 days and there's simply no invoice for that month.

Every service's starting price is public on our pricing page — nobody negotiates a private number over a sales call. What actually changes between platforms is scope: a company selling self-serve trials to single-location owners needs a different plan than one running a sales-assisted pitch to franchise groups billing Medicaid. Tell us how your platform actually sells and you'll get exact pricing back in a free proposal within one business day.

Demos, trials, and renewals — traffic on its own doesn't get reported as a win. Landing pages and calls to action get built around getting an administrator to request a demo or start a trial, and every signup gets traced back to the campaign or search term that produced it, so your real cost per trial is never a guess.

Yes — and the campaigns look different for each. A private-duty, non-medical owner usually converts through a self-serve trial, so that gets landing pages, a free-trial flow, and activation email built around it. A licensed home health or multi-location operator moves slower, often weighing a payer-mix or Medicaid billing question, so that gets demo requests and content built for a longer, sales-assisted decision. Most home care software companies sell into both groups at once, so the campaign split usually mirrors your actual customer base rather than one fixed template.

We're not your EVV vendor or your compliance team. What we do know is that an administrator is checking whether you support her state's EVV aggregator model, how a visit reconciles against a Medicaid claim, and how a caregiver actually clocks in from the field — all before she looks at your price. We make sure that information is easy to find on your site and in your sales materials; any specific compliance claim still has to come from your own product and legal team.

Yes. Your site, your brand assets, your ad accounts, your analytics, and every agency's data sit in accounts under your company's name, never ours. We work month to month, so if you ever move on, everything stays exactly where it is.

Most home care software sites and demo pages go live in 2 to 4 weeks. The pace comes down to how fast we get product screenshots, your pricing structure, and feedback on drafts back from your side — you'll have an actual date before we start, not a range.